30 Genius Cover Letter Openers Recruiters Will LOVE

Hot jobs on the muse.

excited recruiter reading off a laptop screen with both arms in the air, multicolored splashes of paint in the background

Traditional cover letter wisdom tells you to start a cover letter with something to the effect of:

Dear Sir or Madam,

I am writing to apply for the marketing manager position with the Thomas Company.

We say: A cookie cutter cover letter intro feels as outdated as a Hotmail address.

SEARCH OPEN JOBS ON THE MUSE! See who’s hiring here , and you can even filter your search by benefits, company size, remote opportunities, and more. Then, sign up for our newsletter and we’ll deliver advice on landing the job right to you.

Your cover letter is the best way to introduce yourself to a hiring manager—who you are, what you have to offer, and why you want the job—but you have an extremely limited amount of space to do it. So if you really want to get noticed, you’ve got to start right off the bat with something that grabs your reader’s attention.

What do we mean? Well, we won’t just tell you, we’ll *show* you—but first, a few super quick tips!

Tips for writing an effective cover letter

Here are a few pointers to guide you as you use our example cover letter openings—we’re getting there, we promise!—to craft your own:

30 strong cover letter openers

We’ve come up with 30 examples and separated them by the method they use to grab the reader’s attention. We don’t recommend copying and pasting them because, well, your cover letter should be unique to your stories, background, and interests, but you can most definitely use them to get inspired for your next application. (If you’re looking to see what an entire cover letter might look like, check out our article on the best cover letter examples for every type of job seeker . )

Start with passion

Employers want to hire people who care about what they’re doing. If you start your cover letter off talking about your passions and how they relate to the job, you’re telling the reader that you’ll be an engaged and motivated employee who’s likely to stick around. Plus, it’s a good way to tell the company a bit about who you are as a person right off the bat. Just be honest and realistic.

Start with admiration

Companies often want to hire people who already know, love, eat, and sleep their brand. What better to kick off your cover letter than a little flattery? Of course, remember when you’re telling a company why you love it to be specific and genuine. Because while everyone likes a compliment, no one likes obvious self-serving B.S.

Start with accomplishments

For any given job, you’re going to be competing with a lot of other people—presumably, a lot of other similarly qualified people. So a great way to stand out in your cover letter is to highlight something about yourself—a character trait, an accomplishment, a really impressive skill—that’ll quickly show how you stand out.

Start with humor and creativity

OK, before you read any of these, we have to stamp them with a big, blaring disclaimer: Do your homework before trying anything like this—learning everything you can about the company and the hiring manager to gauge whether or not they appreciate some comedic relief or a bit of snark. If they do, it’s a great way to make them smile (then call you). If they don’t? Try a different approach.

Jenny Foss , Erica Breuer , and Regina Borsellino also contributed writing, reporting, and/or advice to this article.

creative cover letter opening

Oh no! We couldn't find anything like that.

Try another search, and we'll give it our best shot.

How to Start a Cover Letter to Impress Employers [+ 14 Examples]

Caroline Forsey

Published: August 11, 2021

According to Career Builder, 40% of recruiters look for a cover letter when they're considering job applicants.


But if you had to flip through a hundred cover letters a day, and each one began, "To whom it may concern, I am applying for the digital marketing position at your company ...", how important would you rank them?

Your cover letter is an opportunity to showcase your personality, display your interest in the job, and include relevant information that otherwise wouldn't be surfaced in your application. An ideal cover letter leaves the hiring manager with a positive and memorable impression of you, something a resume alone won't always do.

To help you overcome writer's block and hook your reader right away, take a look at some sharp opening sentences you can use for inspiration.

5 Free Cover Letter Templates

Fill out this form to access your cover letters., creative cover letter opening sentence examples.

Read on to find out 14 ways to grab an employer's attention with an exceptional cover letter introduction.

Featured Resource: 5 Free Cover Letter Templates

Cover Letter Templates

Start off your cover letter (and finish it) with a bang with 5 Free Cover Letter Templates. The templates are professional and completely customizable to help you get your dream job. 

How to Start a Cover Letter

1. start with humor..

Employers are humans too, and they'll often appreciate a good joke, pun, or funny opening line as much as the next person. If done tastefully and respectfully, starting your cover letter off with a joke can be an excellent way to stand out.

Plus, a joke can still include a powerful explanation for why you're the right person for the job, without coming off as boastful. For instance, think about something you love to do or something you're really good at, and then imagine how friends or family might make a joke about it -- if you're really good at analyzing data, for example, a joke or pun related to that might be a good way to exemplify both your skills and personality.

Here's a good example of using humor to bring attention to your skills, from The Muse  (you'll notice this is one of our picks for most creative opening lines, earlier in this article):

"I considered submitting my latest credit card statement as proof of just how much I love online shopping, but I thought a safer approach might be writing this cover letter, describing all the reasons why I'm the girl who can take Stylight's business to the next level."

Why This Works

Right away, the personality displayed here grabs the reader's attention. Even better, this applicant uses humor to convey an important message to the employer -- she loves shopping, and she's well-versed in ecommerce as a consumer -- which might've otherwise not come up on her resume or phone screening.

2. Start with passion.

For an employer to know you'll stay dedicated to the role and company, they'll want to ensure you're passionate about what the job entails. Passion is more incentivizing than a paycheck.

For an employer, demonstrating how your passion matches the required skillset is a promising sign that you'd enjoy your job -- if you enjoy your job, you're more likely to stick around longer, help drive company growth, and become a dedicated member of the team.

Consider starting your cover letter with a few lines that showcase your passion: "I've been passionate about writing since I was ten years old. My love for writing has led me to write two personal travel blogs, get published in a local newspaper, and pursue two summer internships at publishing firms. Now, I'd love the opportunity to combine my writing skills with my interest in storytelling as a content marketer at Company A."

If you don't have extensive work experience in the industry you're trying to break into, but you've been unofficially preparing for years, let the employer know. In the above example, the candidate's resume would probably look weak, with only internships indicating professional experience. Her cover letter introduction, however, shows the employer she's been writing for audiences and advancing her natural ability for years.

3. Start with an accomplishment.

Employers like seeing numbers. It isn't enough to mention you're a "digital marketer with proven success in SEO strategies." Proven success? Okay, can we see?

It's more powerful to provide statistics. You want to show the employer you're capable of solving for long-term results. How have you contributed to your company's bottom line? For instance, did your Facebook marketing campaign grow your social media following, or has your blog content increased organic traffic?

Consider starting your cover letter with something like this: "Over the past year as digital marketing manager at Company A, I've generated $30k+ in revenue, increased organic traffic to our blog by 14%, and almost tripled our social media ROI."

Even if you don't have the work experience to report impressive numbers, you can still offer proof when opening with an accomplishment. Think about the qualitative feedback you've received from employers. For instance, how would your boss compliment you or tell you you're doing a good job? An accomplishment can be as simple as your boss sending you an appreciative email regarding your diligent meeting notes.

In this example from The Muse , the applicant provides an example of a skill for which he's been previously acknowledged: "My last boss once told me that my phone manner could probably diffuse an international hostage situation. I've always had a knack for communicating with people -- the easygoing and the difficult alike -- and I'd love to bring that skill to the office manager position at Shutterstock."

Even though the applicant doesn't offer numbers as proof of success, they do manage to highlight some proof of their past performance in the form of a former boss's praise. The candidate's candid and funny explanation -- that his last boss liked his phone manners -- is another good way to brag about accomplishments without, well, bragging.

How to start a cover letter by mentioning an accomplishment

4. Start with excitement for the company.

Employers want to know why you like their company, and they'll appreciate an explanation on why you're interested. But it's imperative your reasoning is thoughtful and considerate, and specific to the company. For instance, if you're applying for a financial position, don't write about your interest in finance; write about how your interest in finance relates to the company's goals.

You don't want to just say, "I'm excited to work at Company A because I'm passionate about finance, and I think my skills and experiences will be a good match." Sure, you've explained why you want to work in the financial industry, but you've done nothing to explain why Company A specifically suits your interests.

Instead, you'll want to mention something about the company and culture in correlation to your interest in finance. Take a look at this example from Glassdoor : "When I discovered Accounting Solutions was hiring, I knew I had to apply. I've been waiting to find a company where I feel like I can make a difference while working as an accountant. Not only are your clients awesome, but the overall mission of your company is something I believe in, too."

This candidate shows they've done their research and care about Accounting Solutions in particular. Remember, employers want to hire people who have a demonstrated interest in working at their company. They want someone who will enjoy the nature of the work, but just as importantly, they want a candidate who enjoys the work culture and the company mission as well.

5. Start with news about the company.

Mentioning company news in your introduction indicates you've done research on the company. Plus, including company news might give you the chance to incorporate your own values, as well. If the company just won an award for its innovative solutions in the computer industry, for instance, you might add how you value forward-thinking methods in technology, as well.

Here's an example of an introduction that uses a newsworthy event, from Indeed : "When I saw that Company ABC was featured in Fortune Magazine last month for its commitment to renewable energy and reducing waste in the workplace -- all while experiencing triple-digit revenue growth -- I was inspired. With my track record of reducing costs by 30%+ and promoting greener workplaces, I'm excited about the possibility of taking on the account executive role to expand your company's growth and work towards a more sustainable future."

The candidate does a good job demonstrating how Company ABC's news aligns well with the candidate's personal achievements. She shows she's done her research on the company, and also indicates she values similar environmental efforts in the workplace.

6. Start with what they don't know.

According to one seasoned hiring manager , a cover letter that begins, "I am writing to apply for [open position] at [name of company]" is grounds for nearly instant rejection. Of course you're applying for this job -- why waste your lede with something so boring and obvious?

Your cover letter should never directly state what they already know -- or restate what's already listed on your resume. Instead, start your cover letter by offering something new, expanding on what the employer already knows about you, and presenting new details about what you can bring to the company. Impress employers by telling them something about your skills or experiences they don't already know.

To offer new information not displayed on his resume, one of my colleagues at HubSpot wrote this cover letter introduction: "My resume will tell you I'm Content Marketing Certified. Your records will tell you I've interviewed for a few different HubSpot positions in the past. What neither one will tell you is that I've been working with your customer success team to build a new campaign strategy for my company -- one of your latest (and largest) clients."

The candidate wrote an introduction that captured the reader's attention and demonstrated he wasn't interested in wasting anyone's time. This is a memorable and impressive tactic. Consider writing a similar introduction, where you provide information absent from your resume.

7. Start with what you can bring to the table.

A hiring manager here at HubSpot told me she always looks for cover letters to tell her how the company and applicant can benefit each other.

Any employer is going to want to know why you think you can grow from the position you're applying to. An employer is more inclined to hire you if she thinks you have a genuine, intrinsic motivation to work hard in the role.

A hiring manager is also going to want to know how you'll contribute to the company's larger vision and goals. It's important for the manager to know what you want to get out of the role, but it's equally important to know how you'll help the company grow. How will the company benefit from you, over someone else?

Here's an example: "I am seeking opportunities to improve my writing ability in a forward-thinking environment while growing organic traffic and optimizing content to beat out competitors in search engines. At Company A, I believe I will find that match."

See how it works? In the example above, the candidate explained how she'd benefit from the role. She also explained what Company A could get out of the transaction -- increased organic traffic, and optimized content -- so the hiring manager is informed of the equality of the potential relationship.

8. Start with a statement that surprises them.

When applying for a role at HubSpot, one of my colleagues began her cover letter like this: "I like to think of myself as a round peg thriving in a square hole kind of world."

Doesn't that make you want to keep reading? It certainly kept me interested. Of course, you'll only want to include a bold statement if you can follow it up with some concrete supporting information. My colleague, for example, continued by writing this: "What does this mean? It means that my diverse background makes me a well-rounded candidate who is able to comprehend, develop and execute various functions in business."

While the rest of her cover letter veered on the side of professional, her opening line was casual, quirky, and surprising. Plus, you feel her personality in the line, and when an employer feels like a real person is behind the cover letter, she's going to want to keep reading.

9. Start with a lesson you've learned in your career.

A great way to start a cover letter is with a lesson you've learned in your industry from your experience.

For example, you might say something like, " As a [current job position] with high-level management experience in the [industry], I learned that the best way to achieve success was to [biggest lesson you've learned]."

This opening sentence lets a recruiter know your experience level. Not only that, but it starts off with how you can benefit the company, not how the company will benefit you.

10. Start off with intrigue.

When you're applying to larger corporate companies, you know that recruiters are getting hundreds of applicants for one entry-level position.

It's important to intrigue the hiring manager and recognize that they're looking at several applicants.

For example, you could say, " I understand that you have been deluged with resumes since you've been listed as one of the best companies to work for. Mine is one more, but I do have experience that is hard to come by."

After this, it'd be great to list examples, stats, and experience that set you apart from other candidates and will benefit the company.

Recruiters see countless resumes and cover letters every day. It's important to start your cover letter in a unique way so you can stand out amongst the crowd.

11. Start with a mutual connection. 

If an internal employee suggested you apply for a role at their company, don't be shy about highlighting that fact. Hiring Managers will want to see that you've been vetted — even informally — by someone else at the company. Recognizing the name of someone they know internally will likely persuade them to give you another look. 

To do this tactfully, start with something like this: "At the suggestion of my old colleague Jane Smith, I am submitting my resume for your consideration for the senior copywriter position. Jane's knowledge and enthusiasm for Company X further convinced me that this is a company where my communication skills, passion for travel, and desire to be challenged can be met."

Why This Works 

When the hiring manager sees a fellow employee can attest to your work ethic, it helps assuage any risk she might feel she's taking by hiring someone she doesn't know personally. Plus, it shows you've done your research and you're truly interested in the company itself — rather than sending off a slew of generic cover letters, you took the time to identify an internal connection.

How to start a cover letter by mentioning a mutual connection

12. Begin with your personal mission statement. 

Don't have a personal mission statement? You might want to take some time to create one . A good mission statement can help hiring managers understand why you're passionate about what you do — which goes a long way towards ensuring you'll work hard in your next role. 

A few examples on how you might start a cover letter with a personal mission statement look like this: "As a content creator, I believe inspiring readers through creative, persuasive copywriting is vital for helping them excel professionally."

Or: "As a leader, I believe encouraging innovation and creativity is critical for ensuring my employees can do their best work and improve the lives of our customers."

A manager can help you level up on certain key skills, but she can't teach you to love your job. By demonstrating an intrinsic motivation, you're essentially telling the hiring manager, "I know the importance of this role — so I won't slack off on it."

Editor's note: This post was originally published in May 2018 and has been updated for comprehensiveness.

Professional Cover Letter Templates

Don't forget to share this post!

Related articles.

The 12 Best Cover Letter Examples: What They Got Right

The 12 Best Cover Letter Examples: What They Got Right

15 Cover Letter Templates to Perfect Your Next Job Application

15 Cover Letter Templates to Perfect Your Next Job Application

The Ultimate Guide to Writing a Cover Letter

The Ultimate Guide to Writing a Cover Letter

How to Write a Letter of Interest in 2021 [Examples + Template]

How to Write a Letter of Interest in 2021 [Examples + Template]

How to Write a Cover Letter for an Internship [Examples & Template]

How to Write a Cover Letter for an Internship [Examples & Template]

Eight Cover Letter Greetings for Every Situation

Eight Cover Letter Greetings for Every Situation

7 Expert Cover Letter Tips to Get the Job

7 Expert Cover Letter Tips to Get the Job

Five fill-in-the-blank cover letter templates to help you impress recruiters.

You control your data

We use cookies to tailor the experience of creating resumes and cover letters. For these reasons, we may share your usage data with third parties. You can find more information about how we use cookies on our Cookies Policy . If you would like to set your cookies preferences, click the Settings button below. To accept all cookies, click Accept.

Cookie settings

Click on the types of cookies below to learn more about them and customize your experience on our Site. You may freely give, refuse or withdraw your consent. Keep in mind that disabling cookies may affect your experience on the Site. For more information, please visit our Cookies Policy and Privacy Policy .

Choose type of cookies to accept

These cookies allow us to analyze our performance to offer you a better experience of creating resumes and cover letters. Analytics related cookies used on our Site are not used by Us for the purpose of identifying who you are or to send you targeted advertising. For example, we may use cookies/tracking technologies for analytics related purposes to determine the number of visitors to our Site, identify how visitors move around the Site and, in particular, which pages they visit. This allows us to improve our Site and our services.

These cookies give you access to a customized experience of our products. Personalization cookies are also used to deliver content, including ads, relevant to your interests on our Site and third-party sites based on how you interact with our advertisements or content as well as track the content you access (including video viewing). We may also collect password information from you when you log in, as well as computer and/or connection information. During some visits, we may use software tools to measure and collect session information, including page response times, download errors, time spent on certain pages and page interaction information.

These cookies are placed by third-party companies to deliver targeted content based on relevant topics that are of interest to you. And allow you to better interact with social media platforms such as Facebook.

These cookies are essential for the Site's performance and for you to be able to use its features. For example, essential cookies include: cookies dropped to provide the service, maintain your account, provide builder access, payment pages, create IDs for your documents and store your consents.

To see a detailed list of cookies, click here .

This site uses cookies to ensure you get the best experience on our website. To learn more visit our Privacy Policy

How to Start a Cover Letter [+ Introduction & Opening Lines]

How to Start a Cover Letter [+ Introduction & Opening Lines]

Writer’s block got you staring at your blank screen? It’s not as hard as you think to start a cover letter that will blow the hiring manager away—this guide shows you how.

Aleksandra Nazaruk

As seen in:

You’ve got your resume locked down and are ready to turn in your job application. But that damn cover letter… You’ve been staring at your blank screen for what must be days now.

How to start a cover letter?

In this guide, we’ll show you how to start a cover letter perfectly and captivate the hiring manager enough to want to immediately call you in for an interview. We’ll craft a professional cover letter introduction and sort out all the header details while we’re at it.

Want to write your cover letter fast? Use our cover letter builder. Choose from  20+ professional cover letter templates  that match your resume. See actionable examples and get expert tips along the way.

Create my cover letter now

sample resume and cover letter set

Sample Cover Letter for a Resume— See more cover letter examples here .

Aleksandra Nazaruk

Don't miss out on exclusive stories that will supercharge your career!

Get a weekly dose of inspiration delivered to your inbox

Similar articles

Do I Need a Cover Letter? Are Cover Letters Necessary in 2023

Do I Need a Cover Letter? Are Cover Letters Necessary in 2023

Do I need a cover letter? Is it important? What if the job offer doesn’t require a cover letter? Read this guide to find out all you need to know.

How to End a Cover Letter [20+ Closing Paragraph Examples]

How to End a Cover Letter [20+ Closing Paragraph Examples]

Learn how to end a cover letter in the best way. Check out our closing paragraph examples, good ending sentences, and samples of great cover letter endings.

How Long Should a Cover Letter Be? The Ideal Length in 2023

How Long Should a Cover Letter Be? The Ideal Length in 2023

The right word count can make or break your cover letter. So how long should a cover letter be? Read on to find out.

Email address:


09 Sep 5 Creative Cover Letter Openings (& examples)

What you'll learn

Compelling cover letter openings with cover letter opening sentence examples

If you’ve read a few of my posts, then you know I am a firm believer that writing a cover letter is a requirement and not an optional component in your job-hunting arsenal.

But not just any ol’ cover letter will do.

If the opening of your cover letter doesn’t grab attention and captivate the reader, they won’t bother getting to the rest of your cover letter, or resume, to ever find out why you are a perfect fit for the role.

Submit a thrown-together, few sentence, or uninspired cover letter, and it won’t serve its purpose to:

To learn more, see my post on “ Why You Need a Cover Letter ”

Yes, a cover letter can be a powerful tool to get you an interview and on your way to landing the job of your dreams…but only if it’s compelling and holds the reader’s attention.

A boring or cookie-cutter cover letter can have the opposite effect and turn the hiring manager off from continuing to read about your incredible work experience.

Need more assistance getting noticed in your job search? Receive my free resume checklist, “ Resume Dos and Don’t That Get You Noticed .”

How to write a compelling opening for your cover letter (with examples)

Everyone knows you only have one shot at a first impression, and your cover letter is no different. So, your cover letter opening sentences need to be strong, compelling, creative and informative.

Whew, that’s a lot to pack into the opening sentences of a cover letter. But do not fear, it can be done!

Here are my strategies for writing a creative and compelling cover letter opening that will grab the attention of the hiring manager and get you noticed. I’ve even included example sentences you can personalize and add to your own cover letter:

1. What You Are Known For

Include in your opening sentences what you are known for (generating sales, saving money, motivating teams, improving results). Then connect the dots on how those skills will not only pertain to the position you are applying for, but also will benefit the company.

Example: My specialty is driving public relations programs that grow health and wellness companies through media coverage. I have driven PR and Communication strategies for both startup and large companies where I created measurable results within the first six months. I am excited about the prospect of creating significant awareness for [Company Name] as the [Position Title].

2. Relevant Experience

Open your cover letter by providing the work experience (not necessarily job title) you have that aligns with the position you are applying for and why this experience will drive results at a new company. This is a strong strategy if you have not held the exact title of the position for which you are applying , but have the required experience per the job description.

Example: I have successfully been leading sales teams to unprecedented results for the past 8 years. By implementing ongoing training programs, initiating sales rep check-ins, and creating new motivation and incentive tools, I have increased our close rate by 25% and revenue by 15% in the past eighteen months. I am excited about the prospect of delivering similar results for [Company Name] as the [Position Title].

3. Results and Accomplishments

By including impressive results and accomplishments from your previous positions in the opening of your cover letter (or, actually, anywhere in your cover letter), it validates you will achieve results wherever you go. Be sure to include quantifiable results and the numbers or percentages of how they were measured so the reader will understand the value you added at your previous companies and how it will be applicable to the new role.

Example: In one-year at [Current Company], I increased search-engine marketing (SEM) leads 150% while decreasing cost per lead (CPL) by 26%. I am excited by the prospect of bringing my experience and expertise in digital media to [Company Name] and drive similar results as your next [Position title].

4. Key Requirements

Use a few key requirements of the position (i.e. keywords from the job description) in your opening to immediately showcase how you have the relevant experience and skills. This strategy is particularly effective when applying at larger companies likely to be using an applicant tracking system scanning for keywords.

Example: Budget planning and financial analysis are two of my strongest areas of expertise. I not only oversee, review, and adhere to the budgets for each business department of [Current Company], I also ensure that all of the company’s financial practices are in line with regulations and legislation. Through my years of experience in finance, I have perfected my skills in financial analysis, budget development, and strategic planning, and I look forward to exploring the opportunity to bring this unique skillset to elevate the department at [Company Name] as your next [Position Title].

5. Network Referral

If a person from your professional network refers you to the hiring manager or recruiter, or recommends you apply to the position or company, include that information upfront of your cover letter. Having a personal introduction is one of the best ways to get (and keep) the attention of the hiring manager, so don’t be shy about using that in your opening.

Example: Joan Smith, my former supervisor, thought I would be a great fit for [Position Title] and recommended I reach out to you. I worked with Joan for three years. During this time, Joan witnessed firsthand how my unique ability to recognize real talent in a stack of resumes and get candidates excited about working for [Company Name] through phone interviews improved and streamlined our recruiting and hiring processes. I am enthusiastic to use these special skills, and many more, to help [Company Name] improve its employee team and corporate culture as the [Position Title].

Cover Letter Opening Sentences Not to Use

Sadly, I’ve seen too many articles and blog posts that provide what I believe to be poor advice on how to write the opening of a cover letter. Some of the tips and examples they share are not what I would consider a “compelling, attention-grabbing” opening.

Instead, some of these recommendations and examples look like the tired, overused, and outdated openings that I’ve read far too often in cover letters I read as a hiring manager.

I recommend you DO NOT open your cover letter by:

Examples of cover letter opening sentences I DO NOT recommend you use:

Final Advice

The opening sentences are just that, the opening of your cover letter. Be sure to continue developing your cover letter with engaging language, strategically placed keywords, results and achievements, and a proactive close ( click here for more information on each of these points).

Once you have written your cover letter, read, proof, edit, read and proof it again so there are no mistakes. Your cover letter and resume reflect your work abilities, so don’t let them be a poor representation of your abilities by having errors in them.

Be sure your cover letter (and resume) includes how to contact you (email, LinkedIn, phone). You don’t want all that hard work to go to waste because they don’t know how to find you!

Finally, customize your cover letter for every position you apply. You can begin with your own version of a template that includes your significant positions and corresponding results. Then, take the time to customize each cover letter to include the keywords, principal requirements, and desired experience outlined in the job description for which you are applying. You will find you have much better results if your cover letter (and resume) are clear, direct and specific to the position you are applying for and the requirements of the role.

Crafting a compelling opening to your cover letter can really make a difference in getting noticed by the hiring manager or recruiter.

I hope these creative cover letter openings work for you. If you use one of these ideas, please let me know, and share how it worked. If you have creative and compelling cover letter openings of your own, please share those too! I would love to see them!

For more on writing a cover letter, check out 5 Components of a Cover Letter (with a Cover Letter Example)

When you are ready to send your cover letter, read how to send a cover letter to learn the best way to do so..

Grab a copy of Your Complete Guide to Cover Letters for free and get a cover letter template, creative opening templates, and more to help you craft a compelling and effective cover letter!

Privacy preference center

We care about your privacy

When you visit our website, we will use cookies to make sure you enjoy your stay. We respect your privacy and we’ll never share your resumes and cover letters with recruiters or job sites. On the other hand, we’re using several third party tools to help us run our website with all its functionality.

But what exactly are cookies? Cookies are small bits of information which get stored on your computer. This information usually isn’t enough to directly identify you, but it allows us to deliver a page tailored to your particular needs and preferences.

Because we really care about your right to privacy, we give you a lot of control over which cookies we use in your sessions. Click on the different category headings on the left to find out more, and change our default settings.

However, remember that blocking some types of cookies may impact your experience of our website. Finally, note that we’ll need to use a cookie to remember your cookie preferences.

Without these cookies our website wouldn’t function and they cannot be switched off. We need them to provide services that you’ve asked for.

Want an example? We use these cookies when you sign in to Kickresume. We also use them to remember things you’ve already done, like text you’ve entered into a registration form so it’ll be there when you go back to the page in the same session.

Thanks to these cookies, we can count visits and traffic sources to our pages. This allows us to measure and improve the performance of our website and provide you with content you’ll find interesting.

Performance cookies let us see which pages are the most and least popular, and how you and other visitors move around the site.

All information these cookies collect is aggregated (it’s a statistic) and therefore completely anonymous. If you don’t let us use these cookies, you’ll leave us in the dark a bit, as we won’t be able to give you the content you may like.

These cookies allow us to provide you with better functionality and personalization. They may be set up by us or by third party providers whose services we’ve added to our pages.

The purpose of these cookies is to give you a more personalized experience, based on your previous visits and choices. If you don’t wish to allow these cookies, these services may not work.

We use these cookies to uniquely identify your browser and internet device. Thanks to them, we and our partners can build a profile of your interests, and target you with discounts to our service and specialized content.

On the other hand, these cookies allow some companies target you with advertising on other sites. This is to provide you with advertising that you might find interesting, rather than with a series of irrelevant ads you don’t care about.

How to Start a Cover Letter: 7 Great Cover Letter Openings (+Examples)

Kaja Jurčišinová — Staff Writer

Beginnings are always hard. The same goes for writing a cover letter. You know exactly what you want to say, but you’re not sure how to start a cover letter.

Generally speaking,  the cover letter intro is a place where you should:

Of course, there’s no single right way to do it. That means that you’ve got multiple options and can get a little creative.

Whether you’re looking for a traditional cover letter introduction, or something more unconventional, you’ll find it in this article — together with a quick guide and cover letter openings examples.

Alternatively, you can also just watch this quick video guide on how to write a cover letter below.

Successful cover letter introductions (examples)

We’ve gathered some really good opening lines from successful cover letters that got people hired in well-known companies such as HubSpot, Siemens, or Lush:

HubSpot Director of Business Development Cover Letter Sample

cover letter opening sample

Account Executive Cover Letter Intro Sample

cover letter opening sample

Sales Associate at LUSH Cover Letter Intro Example

Cover letter opening sample

Siemens SCADA Engineer Cover Letter Intro Template

Cover letter opening sample

Warner Bros. Public Relations Intern Cover Letter Example

Cover letter opening sample WB

Do you want to know how to craft such a strong cover letter opening yourself? Follow a quick guide below.

And if you prefer to see more examples from hired professionals or find a job-specific cover letter example for your industry, visit our  cover letter library .

Intro paragraph: a quick guide on how to start a cover letter

When it comes to cover letter openings, rule number one is that you should always start your cover letter in a way that grabs a recruiter’s attention from the get go.

On the other hand, be careful and stay professional. Don’t overdo it.

So the question is — when should you pick a standard opening paragraph and when to go with something more creative?

Well, it all depends on a particular job and the company culture .

Take time to research each company where you’re applying for a job and identify its tone of voice.

Are they formal or casual? Look at the job description, their website, and social media accounts and you’ll be able to get the right idea.

Then in your cover letter opening, follow at least one of these 7 main principles :

what to include in your cover letter opening

1. Be direct

Employers are busy people who usually don’t have time to read long texts or overused  cover letter phrases . What they want to know is simply whether you’re a good fit. Why not make it easier for them and be specific from the very beginning?

Let them know what position you’re applying for and use your cover letter opening to highlight years of experience in your field and any relevant  hard or soft skills   you bring to the table.

It’s a universal, yet effective answer to how to start a cover letter.

Cover Letter Intro Example #1

I am very interested in the Sales Specialist opportunity at [Company XYZ] that was advertised on LinkedIn. I am a hard-working and dedicated individual with over two years of extensive industry experience, a Business & Management degree from McGill University, and a strong determination to meet and exceed all business goals and objectives.

2. Respond to the company’s needs

Employers want to know how you can contribute to their company. The first paragraph of the cover letter is a great place to demonstrate that.

Have a look at the job offer, go over the company’s needs, and pick those that you can easily relate to.

Then take a look at your achievements and impressive skills, and use them to illustrate how you can bring value to the new job. Ideally by mentioning any quantifiable results from your previous jobs.

Cover Letter Intro Example #2

Over the course of last year, I more than doubled [Company XYZ]’s Twitter followers and ran two successful Instagram ad campaigns that generated $35K+ in revenue. I’d love to bring my expertise in organically expanding the social reach and delivering ROI to the social media manager position at [Company XYZ].

3. Include company facts and news

Companies want to see that you’re interested in them and their industry. If you show that you already know about them and have done your research, you can make a great first impression.

Browse their website and scour the internet for related news articles. They can provide you with interesting facts that pertain to your role.

It can be anything — a specific event, fact, notable statistic, or an award that the company has recently received.

Cover Letter Intro Example #3

When I saw that [Company XYZ] was featured in Fortune Magazine last month for its commitment to renewable energy and reducing waste in the workplace, I was truly inspired. With my track record of reducing costs by over 30% and promoting sustainable technologies, I’m excited about the opportunity to take on the account executive role to expand your company’s growth and work towards a greener future.

4. Highlight a mutual connection

Referrals can work like magic when it comes to getting invited to a  job interview . So if someone has recommended you for a position or you know anyone at the company who can vouch for you, mention their name right away.

After reading your cover letter, recruiters will most likely want to learn why your referrer thought you’d be a good fit. If nothing else, it will make recruiters pay attention to the rest of your cover letter.

Cover Letter Intro Example #4

I was excited to learn of this job opportunity from my former colleague, Lucy May. We’ve worked closely together for several years, most recently on a complex data analysis project at [Company XYZ]. She advised me to apply as she thought I’d be a good match for this position on your team.

5. Show passion for what you do

Employers love job candidates who are enthusiastic about what they do. These candidates tend to perform better and are more dedicated to their roles.

So if you’re all hyped up about your job, don’t hesitate to infuse your cover letter with a couple of sentences demonstrating your excitement about what you’re doing.

Cover Letter Intro Example #5

I knew I had a knack for writing ever since I was the main editor of our high school magazine. Thanks to my 15+ years of experience, I’ve transformed my passion into a fashion blog with 30K+ monthly readers, featured articles on Time and Cosmopolitan that have garnered over 50K views, and a writer’s workshop I founded for young up-and-coming writers.

6. Open with a relevant accomplishment

Hiring managers like achievers. If you’ve accomplished something noteworthy while with your previous employer, there’s a good chance you can bring the same value to your next job too.

What’s more, it shows that you’re an expert in your field.

If you have any special skills or accomplishments that will make you stand out from other job candidates, mention them right away in your cover letter opening.

However, try to make no general claims without providing evidence. Support your arguments with real numbers and statistics.

Cover Letter Intro Example #6

Over the past year as digital marketing manager at [Company XYZ], I’ve generated $50k+ in revenue, increased organic traffic to our blog by 18%, and almost tripled our social media ROI.

7. Use humor and creativity

Recruiters are human beings, too (shocking). In a pile of boring resumes and repetitive  cover letters and motivation letters , they may find a good joke, juicy pun, or funny opening line a nice refreshing break.

It can even be a reason to call you up for an interview.

So if the company seems to have an easygoing vibe, use humor to bring attention to your skills or relevant personal traits that are needed for the position you’re targeting.

Cover Letter Intro Example #7

Before I flood you with all the reasons why I’m going to be your next writer, I would like to tell you a little about myself. I didn’t learn to hold a pencil until I was about six years old, which made everyone think I’d never pen a single letter. And now here I am, bidding to become your next Shakespeare.

Cover letter beginning: What other things to include?

Now that you saw some great examples of cover letter openings, you may wonder what else can you do to perfect your cover letter introduction.

Well, there are a few other key elements that a good cover letter beginning should include :

To know where to put this information, just scroll down.

Find out your resume score!

resume score

This is the place for your and your company’s contact information.

Make sure that right at the top of the page you list your contact details such as:

Optionally, you can also include:

Additionally, never forget to add company-related information . You should always include the manager’s recruiter’s name (if it was made available to you), job title department, the name of the company, and their address.

Left align all of this information. Or make it easy for yourself and choose a pre-designed  cover letter template   and only fill in the details.

Headline (optional)

You don’t have to include it, but it can help you grab the hiring manager’s attention.

In your cover letter headline, you can use numbers, questions, or interesting adjectives .

It can be something like “5 Ways I Can Help You Improve Your Company’s Marketing.”

Alternatively, you can just state the name of the position you’re applying for.

how to address a cover letter

Salutation (or how to address a cover letter)

Try to avoid using “To Whom it May Concern” or “Dear Sir/Madam” . This form of address, while correct, has become so overused it won’t help you stand out at all.

Instead, try to research the hiring manager’s name online . Look at the job posting, and check the company’s website or  LinkedIn .

Alternatively, you can address it to the whole team or HR.

Generally, stick to these rules:

After the salutations, you can continue with an attention-grabbing intro paragraph.

HR expert tip: Christy’s word of advice

“In general, a traditional formal cover letter is the safest bet. But there are times when you can totally throw that advice out the window and have a bit of fun putting your personality on paper! Take a look at how the company brands its ‘voice’ on its website and in the job description. Do they sound relaxed and personality-driven? Is formality anathema to them? If yes, don’t be afraid to reciprocate (while still keeping it professional). After all, you’re not just applying for a job: you’re applying to be part of the company’s culture”. —  Christy Morgan, Resident HR Expert

Key takeaways: How to begin a cover letter

To sum up — the beginning of your cover letter will determine whether the hiring managers will read the rest of it or not.

If you want them to pay attention to what you have to say, make sure your cover letter opening:

Of course, the rest of your cover letter is important too.

If you’d like to know what to write in the rest of your letter, check out our complete  cover letter guide , get inspired by  cover letter examples , or learn how to  end a cover letter .

This article was recently updated. The original article was written by Nikoleta Žišková in 2021.

Kaja Jurčišinová — Staff Writer

Kaja Jurčišinová

Kaja Jurcisinova is a fresh graduate and a junior copywriter at Kickresume. Kaja completed her undergraduate degree in Art History at the University of St Andrews in 2018 and graduated with a Master’s in Arts and Culture from the University of Groningen in 2021. She was an intern at multiple cultural institutions across Europe, including the Dutch Museum Association in Amsterdam, the Matter of Art Biennale in Prague, and the European Cultural Centre in Venice. At the moment, she resides in Visby on the Swedish island of Gotland.

Hungry for more?

How to write a professional resume summary [+examples], how to put your education on a resume (+examples), how to describe your work experience on a resume, let your resume do the work..

Join 2,000,000+ job seekers worldwide and get hired faster with your best resume yet.

Learn to write a great resume that will get you invited to more job interviews.

Creative Cover Letters (With Examples)

Find a Job You Really Want In

How To Write A Creative Cover Letter

Tips for making cover letters creative, 10 examples of creative cover letters, creative cover letter faq.

When cover letters are done right, they can immediately set you apart from the rest of the applicant pool, but they can be tricky to perfect. Without overwhelming your reader, there’s a lot of information you need to cover in a limited amount of space. You can make your cover letter stand out in two ways: with compelling writing and creative flair. While you might think it’s impossible to infuse a cover letter with any personality or creativity, it’s actually a fairly easy way to improve your application. We’re going to break down some creative cover letters and give you examples of cover letters to look at. Keep on reading and you’ll be ready to add some creative flair to your job application and stand out from the crowd. Key Takeaways: Hiring managers can read through dozens of cover letters in a day, so making sure yours stands out is key to getting an invitation to interview . A creative cover letter helps grab the reader ’s attention by doing something different, whether that’s done visually or through the written content. Before submitting a creative cover letter, research the company to look for any guidelines and make sure your letter matches the company culutre. What Is a Creative Cover Letter?

A creative cover letter is a cover letter that grabs the reader’s attention by doing something different, whether that’s done visually or through the written content. You might be wondering what exactly a creative cover letter entails, but the good news is that it’s totally flexible.

You can get creative with the design of your cover letter, which is great for people in creative industries such as:


Graphic design


It’s really up to you and what creative elements you think will fit with your experience, the job you’re applying to, and the industry you work in.

Hiring managers and recruiters see so many cover letters in a day and most of them are dry, but if you can add a little bit of excitement, you’re sure to be remembered. Keep reading to see our best tips for adding a little creative flair to your cover letter writing.

Research the company. If you’re thinking about changing the design to be more creative than the standard header and content format, make sure that your creative cover letter will be well-received. Some professions are stricter and want to see your skills, experience, and qualifications instead of your creativity.

In these cases, it’s best to stick with a classic cover letter with just a professional header and you can get more creative in the body of your letter .

Choose Your format. In industries where creativity is encouraged and a good way to attract attention, you can play with the layout, design, and color scheme. The sky’s the limit and you can get super creative.

You just have to make sure that your cover letter is legible and communicates all of your skills and experience. If you’re getting creative, try matching your cover letter to your resume , website, or portfolio. Use the same color scheme or design across all of your application materials so your submissions are easily identifiable and cohesive.

If you’d rather leave your cover letter looking traditional and just spice up the content, there are plenty of ways to make your writing engaging. Improving your writing and adding a little extra flair can liven up your cover letter, making it exciting for the reader.

Take advantage of your first sentence. One of the best ways to spice up your cover letter is by adding an engaging first sentence. Choose something that will draw your reader in and make them want to keep reading.

Make sure whatever you write is relevant to the job position or your experience , but you can have a little fun with that first sentence.

Tell them why you are interested in the company. One way to get creative is to research the company and find interesting facts or stories that you connect with, then mention them in your cover letter.

Include things about where your interests intersect or why you love that company in particular. Some examples include charities that you’re both passionate about or how the organization has made an impact on your life.

Highlight your accomplishments. You might have an achievement that you’re especially proud of or is particularly relevant to the position you’re applying for.

If that’s the case, leading with that might be a good way to capture your reader’s attention right from the beginning.

When it comes to the actual writing of your cover letter, you want to present your information in the most engaging way possible. Infuse the letter with some personality and stand out from the rest of the applicants.

If you can communicate your personality through the cover letter, you’ll stand out and get a chance to start building rapport with the hiring team. Here’s a few tips on how to make your cover letter stand out:

Show off your passions. If you love your career path or you’re super excited for the position you’re applying to, let it be known!

Sharing your genuine excitement and passion for a field, industry, or job is a good way to show your dedication, expertise, and engagement.

Create a story. Your cover letter doesn’t just have to be a dry walkthrough of your professional life and achievements.

Include a belief statement. Like a goal or objective on a resume , a belief statement on your cover letter can give hiring teams a one sentence overview of who you are and what you want to achieve.

Mention a network connection. If you have a friend who already works at the company or got a referral from someone in your network, you should add that to your cover letter . That shows that you already know people at the company and they could vouch for you.

Proofread. Before submitting your cover letter, make sure you are rereading to look for any spelling or grammar errors. You can even have someone else look over it to catch anything you might have missed. It can look unprofessional to send in a letter with errors in it.

Tailor your cover letter. Make sure you are tailoring your letter to each job. Hiring managers can tell when you send in the same cover letter. Make sure to include the company name and the recruiters name if you found it. It can also be a good idea to include any keywords from the job listing or company website.

It can be hard to get started on a creative cover letter , so here’s a few examples of how you can incorporate our tips from above.

Just remember that creative cover letters are still professional documents that are meant to convey specific information on your professional experience and your skills.

It’s important to add some personality to your cover letter, but you still need it to perform its professional function.

Some people may say that I’m crazy for quitting my real estate job and going to culinary school, but those people have never tasted my signature pasta alla vodka. My unique career journey positions me perfectly to manage ABC Restaurant as they franchise and expand, while keeping the quality of service consistent.
As the recipient of the American Financial Technology “Most Cutting-Edge IT Initiative” award, I’m always ready to bring my best, most creative ideas to whatever IT project I’m tackling. I’m committed to staying up-to date with industry trends and bringing that knowledge and expertise to share with all of my colleagues when we tackle projects.
When I noticed that ABC Company donates 10% of its profits to the ASPCA, I knew that I had to apply to this position. I care deeply about animal welfare causes and even spend my free time volunteering with the ASPCA. Being able to work at an organization that gives back to a group I support while allowing me to grow professionally is an opportunity that I cannot pass up.
As an accountant , I believe that everyone should know how to manage their finances responsibly. I do not just analyze and watch over my clients’ finances, but teach them how to be financially responsible so they can make informed decisions about their money.
When I was a kid, I lived at the movie theater. I would always see new movies as soon as they came out and kept going back to see everything again. Since then, I’ve worked to fit my love of movies and skill as a writer to find a career in media journalism. This position writing for the culture section of XYZ Magazine is the perfect opportunity for me to contribute to an iconic publication while bringing my personal passions into my professional life.
You’re looking for a social media savvy content marketer ? Look no further, I’m right here. I have grown Instagram accounts by 5000+ followers, created dedicated TikTok audiences, and ran Facebook ads with 200% ROI in the last year alone and I’m excited to beat those stats with ABC Company.
Thanks to my former colleague, Jane Doe, I heard of an opening for a PR Director at your company and was immediately intrigued. Jane has nothing but great things to say about your company and once I saw the job description, I knew it would be a perfect fit.
I have been constantly refreshing XYZ Company’s careers page since I found out about their mission to support local nonprofits with innovative tech. When I finally saw a job posting that happened to be in my industry, I applied immediately. I admire XYZ’s mission and I believe my enthusiasm for web development and your mission will make me the perfect fit for the Full Stack Developer position.
If you’ve seen my resume, you know that I’m not exactly qualified for the business analyst position. But what you can’t see from my resume is my dedication to teaching myself the ins and outs of the industry in my spare time or the endless networking I’ve done to understand the role of a business analyst . Here’s why I’m uniquely positioned to wow you as your newest business analyst.
I believe that every business has a valuable service to provide, it’s just about finding the perfect audience for it. As a marketer , I love tackling the “hard to sell” businesses and flipping around their branding and messaging until they’re profitable.

What should a creative cover letter include?

A creative cover letter should include a standard heading but a unique body paragraph. A standard header is important for professionalism, but the body of the letter should be an interesting way of introducing your skills and accomplishments.

How do I make my cover letter unique?

You can make your cover letter unique by adding relevant personal touches. For example, telling a brief story about how and why you left your real-estate job to pursue culinary school can speak to your passion and willingness to learn.

Plus, such an opening is unexpected and clever. What restaurant would expect you to talk about real estate? But, that makes you a more unique and memorable candidate.

How do you end a creative cover letter?

The best way to end your creative cover letter is through charming confidence. Briefly summarize why you’re the best candidate for the job, and thank the employer for their time.

Are creative cover letters effective?

Yes, creative cover letters are effective. For example, up to 83% of hiring managers say that a great cover letter could convince them to schedule an interview with an applicant.

How useful was this post?

Click on a star to rate it!

Average rating / 5. Vote count:

No votes so far! Be the first to rate this post.

' src=

Amanda is a writer with experience in various industries, including travel, real estate, and career advice. After taking on internships and entry-level jobs, she is familiar with the job search process and landing that crucial first job. Included in her experience is work at an employer/intern matching startup where she marketed an intern database to employers and supported college interns looking for work experience.

Matt Warzel a President of a resume writing firm (MJW Careers, LLC) with 15+ years of recruitment, outplacement, career coaching and resume writing experience. Matt is also a Certified Professional Resume Writer (CPRW) and Certified Internet Recruiter (CIR) with a Bachelor of Science in Business Administration (Marketing Focus) from John Carroll University.

Recent Job Searches

Related posts

creative cover letter opening

When Are Cover Letters Necessary (With Examples)

creative cover letter opening

How To Write A Cover Letter For An Internship (With Examples)

creative cover letter opening

Cover Letter Examples for Every Situation

creative cover letter opening

How To Write An Entry-Level Cover Letter (With Examples)

Topics: Cover Letter , Cover Letter Examples

5 Opening Lines That Will Make Your Cover Letter Stand Out

It's all about that first impression—especially when it comes to your cover letter. Use these opening lines on your next cover letter to get the attention of any hiring manager.

creative cover letter opening

1. Show Excitement

2. it’s not what you know, it’s who you know, 3. get straight to the point.

creative cover letter opening

4. Read beyond The Job Description

5. keywords are hella important too.

creative cover letter opening

You May Also Like

How-to-Ace-11-Common-Types-of-Interviews- Image

How to Ace 11 Common Types of Interviews

From your phone interview to a final interview—and even your exit interview—here's our guide to handling all types of interviews. Come prepared and ace every type of interview.

How-to-Write-a-Functional-Resume-+-a-Functional-Resume-Template Image

How to Write a Functional Resume + a Functional Resume Template

A functional resume is a type of resume that showcases skills over experience. The purpose of a functional resume is to draw attention to transferable abilities and skills.

The-Flip-Flop-Job:-What-to-Do-When-a-Job-Offer-Is-Rescinded Image

The Flip Flop Job: What to Do When a Job Offer Is Rescinded

We thought everyone knew no take-backsies! What to do when your job offer is withdrawn after a long job search.

How-to-Politely-Decline-a-Job-Offer-+-Job-Offer-Rejection-Templates- Image

How to Politely Decline a Job Offer + Job Offer Rejection Templates

You got the job offer, but you don't really want it. Here's how to politely decline a job offer that doesn't fit.


How to Answer "Where Do You See Yourself in 5 Years?" in an Interview

How do you answer this question when you don't know where you'll be in the next five minutes? Here's how to answer the interview question, "Where do you see yourself in five years?"

How-to-Write-a-Letter-of-Interest—Plus-the-Template-You-Need Image

How to Write a Letter of Interest—Plus the Template You Need

Who doesn't love getting a complimentary letter in their inbox? Well, that's kind of what a letter of interest is—and here's how to write a letter of interest to your dream company.

The-Best-+-Worst-Fonts-for-Your-Resume- Image

The Best + Worst Fonts for Your Resume

Ever wondered what sort of impact your resume might have if it were in Comic Sans? We are profiling the best font for a resume and some of the worst resume fonts.

18-Fun-Jobs-(+-Where-to-Find-Them) Image

18 Fun Jobs (+ Where to Find Them)

Can work be...fun? Sure. Here are 18 jobs that might align with your interests and hobbies. Put them all together? We're talking about fun jobs.

How-to-Write-a-Thank-You-Email-After-an-Interview Image

How to Write a Thank You Email After an Interview

"Thank you for allowing me the opportunity to interview for this job." Are you writing a thank you note or a thank you email after your interview? Use our free template to make that thank you easier than ever.

Get the Best Career Advice Delivered To Your Inbox

Join our newsletter to stay in the loop.

By clicking "submit," you agree to receive emails from Career Contessa and accept our web terms of use and privacy policy .

creative cover letter opening

Featured in:

creative cover letter opening


You are just out of college and you saw a job advertisement for a job you really like, so you submitted your resume and cover letter – just as the job ad said you should do.

However, weeks have passed by and you have not heard anything back from the employer. The reason for this may be that your cover letter did not capture the attention of the employer so that he or she wants to continue reading and getting to know more about you.

The first thing you want to do is to get your potential employer impressed, not annoyed. In fact, you want to be able to give an awesome first impression of yourself – such that they cannot reject your job application.

So what is the first thing you should do to achieve this? You should amaze them with your well-written job-winning cover letter .


Firstly, what is a cover letter?

It is a letter or written communication that serves to introduce an accompanying document or introduces a resume or curriculum vitae (CV). A cover letter helps to show why you are the best person for the job description and how you will be a great addition to the company.

It also shows your capability to communicate your career objectives efficiently and to support your resume career summary .

When it comes to preparing a cover letter as a part of a job application, many job seekers are filled with anxiety about experimenting with their cover letters.

They are usually under the pressure to please the hiring manager, and it that pursuit they forget to show their personality in their job applications documentation.

This is the major reason why their application would look lifeless and will not differentiate this applicant from other applicants. You should let your personality be seen clearly through the cover letter so you stand out from your competition applying for the same position.

After several weeks or months of you searching for the perfect job and you have found it and now it is your turn to impress the employers with your cover letter so you land and stand out in a job interview , so you get the job offer.

A cover letter is the most effective way for you to introduce to the hiring or resource manager who you are, the things you have to offer, why you want the job and why you are the one to be offered the position—but you have a very limited period of time to do all of these things.

Therefore, if you really want to attract the reader or employer’s attention, you have to start right.


Opening lines of cover letters are usually not very specific, but they do not need to be. Abby Locke , a speaker, writer, and president of Washington DC-based Premier Writing Solutions says “Most cover letters usually begin with lines like, ‘In response to your job advertisement, I’m forwarding my resume for your review and consideration’”.

You should endeavor to make a very strong first impression by writing something spectacular and different – something that will clearly express the value you are offering.

You can attract the attention of the reader of your cover letter by:

Abby Locke suggests that the road to writing a good cover letter is to start with writing a list of the best three ways you would make an impacton the organization.

You should be able to ask yourself and answer questions such as “What core competencies would enable me to surpass the norm in the position I am targeting?”. Locke also emphasized on you answering how the employer would gain from hiring you.

The ability to convey all these details in just a few lines seems impossible. The start of the cover letter should be very catchy, but not overselling especially if you are a student or graduate who has not even a year of experience for reference.

You should ensure that your cover letter should be professional, but not boring – but be careful, as the borderline between those extremes is usually very blurry.

It is an awesome idea to have several examples of cover letters you can look through to serve as a source of inspiration when you are desperate for one.

Towards the end of this article, there will be few ideas on how to write killer opening lines for your cover letter; but firstly, let us see the top 10 opening lines that are straight up killing your cover letter


1. “dear sir/madam”, “to whom it may concern” or “dear recruiter”.

It is almost criminal to use a non-specific salutation to address your cover letter as you are admitting that you have not done your research and you do not know who and where are you applying for a job.

Doing this also suggests that you are using a generic template and that you are sending the same cover letter to every employer you apply to for a job.

Do not get me wrong – templates save time and you should use them for that reason as long as you rework it for the each specific employer.

2. “My name is…”

Your name is on your resume, your application form (if you had to complete one to apply for the job) and on your envelope/email which you used to submit your job application.

It is also in your signature at the bottom of your cover letter so why waste valuable space to state your name once again at the beginning of it?

Give credit to the hiring manager/recruiter for being able to figureout your name before starting to read your cover letter and instead, use these potentially only a few seconds you have to leave a mark on the reader by stating something that will convince them to start a conversation with you.

3. “I am writing to express my interest in/for…”

Of course, you are writing to express your interest in the advertised vacancy – otherwise, you would not be writing at all.

Do not state the obvious and move on to saying why you are applying for the specific position and why are you excited by the prospect of getting it.

4. “I have enclosed for your consideration my resume…”

Similarly to the above, when submitting a cover letter as a part of a job application by default you do that to accompany your resume.

The recruiter or the hiring manager will see your resume when they open your application, so again – there is no need to waste their time and space in the letter to state the obvious.

5. “My qualifications for this job are…”

Your resume will list all your qualifications in details, but can mention them in brief in your cover letter too but not at the very beginning.

The start of the letter should grab the reader’s attention and many of the other applicants for the same job will probably share your qualifications, so that will not make you distinct in the eyes of the recruiter.

You can do better when it comes to the opening line of your cover letter – keep reading for tips how you can achieve that.

6. “My first job was [X], my second job was [X], my third job was…”

Well, like this you have re-written your CV into your cover letter! Having your resume in two different places is not the way to sell yourself.

Your cover letter is an opportunity for you to expand and add detail to the experiences and skills you have listed in your CV, as well as to prove to the potential employer that you are the best choice among the other applicants, so use it well!

7. “I am probably not the best candidate, but…”

Oh, boy (imagine the reader facepalm as soon as they read this)! If you don’t believe in yourself and that you are the best candidate for the job, why would the recruiter?

It is good to be modest and not come across as arrogant narcissist when writing your cover letter, but it is not good to set yourself for failure.

Starting your cover letter with this sentence will give reasons to the recruiter to reject your application right off the bat.

8. “This job will be the perfect opportunity to develop my skills”

Big NO-NO! Telling your potential employer that you need this job because it will allow you to learn new or improve existing skills is a rookie mistake. Employers pay you for bringing your skills to their workplace – they are not a training school.

Employers also know that a good employee will not be static at the new workplace, they will pick-up new skills and further develop their current skills but this should not be the main reason why you are applying for a given position.

Instead, you should convince the reader in the first sentence that they should hire you because of the skills, abilities, attitudes, experience, and qualifications you bring to the table.

9. “My mum/friend/family told me to apply for this job”

Even if this was really the case, there is no need for the world to know this, especially not your future employer.

No company wants employees who are not passionate about their work and their industry, as they know these employees have short career span.

They will leave the company as soon as another opportunity closely matching their interests appears.

So, do not start your cover letter with an information about who suggested you apply for the vacancy – ideally, this idea should have come out of your desire to work in that particular industry/company.

10. “Thank you in advance for taking the time to read my application”

Ok, you are polite – we get it. However, you will have your chance to thank the reader for their time reading your application at the end of the cover letter (once they have actually read it).

Again – do not waste very limited space at the begging of your cover letter to say something that can be said somewhere else in the letter.

Be smarter about how you use your cover letter “real-estate” as it will be either a very good or a very bad investment you will make for your future.


Now that we have seen what opening lines NOT to write, let us review few examples of good opening lines and few pieces of adviceon how to write the opening lines in cover letters that can help you bag the job that interests you.

Use Powerful Words

“ As an expert in the field of f inancial planning, I have given financial advice for the executions of projects of different kinds both at large and small scale ”.

Using powerful words to describe yourself grabs the attention of the reader to your cover letter. Display of confidence in abilities is better than false humility.

The job that you are applying for is requiring a certain amount of self-confidence and abilities and you need to have the experience to back up your claims.

Some other examples of opening lines following this rule are:

Kill The Competition

“ While soldiers are eager to battle, strategists win the war. I am an artful strategist of my profession, different from my co-applicants in the following ways… ”

You should be able to differentiate yourself from your competition. Ensure you use your most relevant accomplishment stories to explain your value to the company .

Other examples of this are:

Introduce The Leader In You

“ I coordinated the Annual Youth Science Expo which occurred for 340 hours, 30 volunteers in the course of five weeks.”

Show that you can be involved in leadership or management. Breaking down the details allows the employers to understand your accomplishments .

Some examples of opening lines are:

Kick-Off With Excitement

“ I have been excited since I discovered the opening in project management with your company… ”

Employers are attracted by those who seem to show excitement towards the job as this shows dedication.

Other examples of similar opening lines are:

Quote The Trail Blazers

“ Accountability enables responsibility.” – J.K Rowling. As a manager who has gathered experiences over the years, I sincerely believe that the key to success in any work environment is accountability .”

Have your work ethic described with a quote. Quotes tend to add more worth to your cover letter.

Another example of how the use of quotes works effectively when you are applying for a job position is the following:

Use The Culture-Field-Skill (The Bridge) Formula

“ Born in Korea, studied in Canada and worked in China; my blend of cultures and Asian background may just be unprecedented! I am… ”

This opening line is usually used when the job demands a bridge between fields, countries or cultures.

This also can be found in the following example:

Show Your Expertise

“ Two of my best aspects of expertise are financial analysis and time management. In my years of experience in coordinating teams and meetings, I have been able to put these into full use… ”

The right keywords will make sure your cover letter is read. Illustrate your passions, dreams, and goals and use these to meet their needs.

Name Your Referrer

“ In my recent conversation with your financial manager XY, I was informed about the opening in your Accounting Department and thus was suggested to apply for the job of … ”

You named your referrer to provide the employer with a point of reference to go from. The employers will be interested to find out why your referrer thought you would be a good fit for the job – like in this example:

Display Knowledge About The Company

“ Recently, your company was highlighted in the XXX Newspaper because of your partnership work with “Company ABC” whose work I follow… ”

Stating your knowledge about the company and their recent events can be a real turn-on. You can start your cover letter stating your knowledge of what they do and why you know so much about them.

Some examples of cover letter opening lines of this kind are:

The Impact Making Man

“ When I learned that the ABS Company was recruiting new staff members, Istrongly felt that I had to apply. I have always been anticipating finding a company where I can make an impact .”

You should speak as if you are already hired by the organization.

Another example of opening lines such as this is:

Creativity can bring you the job. Keep the cover letter simple and well detailed.

The first few sentences in cover letters have a loaded task – they are to attract the attention of a recruiter who has already reviewed many applications.

Then they need to convince a hiring manager to go deeper into your background to find out whether your skills and personality match the position they need to fill or whether you would be a benefit to the organization or not. It is your cover letter, it is your opening line, and it may be your ticket to that dream job.

Do not underestimate it.

10 Opening Lines That Are Straight Up Killing Your Cover Letter

Share your thoughts and experience

E-mail is already registered on the site. Please use the Login form or enter another .

You entered an incorrect username or password

Related posts

Letter of Interest Examples and Format [+Introduction Letters, and Inquiry Letter Samples]

Do you have a company in mind you would love to join? It might be that you know the kind of …

5 Cliché Cover Letter Lines to Avoid at All Costs

The first thing hiring managers see when they review your job application is your cover …

5 Simple Steps to Writing a Successful Cover Letter

A cover letter can be the first thing the prospective employer looks at when you apply for a job. …

421,000 + job opportunities

creative cover letter opening

Not yet a member? Sign Up

join cleverism

Find your dream job. Get on promotion fasstrack and increase tour lifetime salary.

Post your jobs & get access to millions of ambitious, well-educated talents that are going the extra mile.

First name*

Company name*

Company Website*

E-mail (work)*

Login or Register

Password reset instructions will be sent to your E-mail.


  1. creative cover letter template

    creative cover letter opening


    creative cover letter opening

  3. 26+ Creative Cover Letters

    creative cover letter opening

  4. 25+ Cover Letter Opening

    creative cover letter opening

  5. cover letter opening

    creative cover letter opening

  6. Best Cover Letter Opening

    creative cover letter opening


  1. ssc gd joining letter opening by father

  2. Introduction to Cover Letters

  3. Creative Cover Letter Video

  4. CL3 Cover Letter Opening Paragraph Tutorial

  5. BSF joining letter opening with मां and papa ♥️♥️

  6. Oestressadasso


  1. 30 Genius Cover Letter Openers Recruiters Will LOVE

    Start with humor and creativity · Have you ever had your mom call five times a day asking for a status update on how your job search is going

  2. 7 Powerful Ways To Start a Cover Letter (With Examples)

    How to start a cover letter · 1. Convey enthusiasm for the company · 2. Highlight a mutual connection · 3. Lead with an impressive accomplishment.

  3. How to Start a Cover Letter to Impress Employers [+ 14 Examples]

    Consider starting your cover letter with a few lines that showcase your passion: "I've been passionate about writing since I was ten years old.

  4. How to Start a Cover Letter [+ Introduction & Opening Lines]

    I was excited to come across the [Job Title] position at [Company Name]. As a [Current Job Title] with [# of Years] years of experience, I have

  5. 5 Creative Cover Letter Openings (& examples)

    Include in your opening sentences what you are known for (generating sales, saving money, motivating teams, improving results). Then connect the

  6. How to Start a Cover Letter: 7 Great Cover Letter Openings (+

    Intro paragraph: a quick guide on how to start a cover letter · 1. Be direct · 2. Respond to the company's needs · 3. Include company facts and

  7. Creative Cover Letters (With Examples)

    Tips for Making Cover Letters Creative · Show off your passions. If you love your career path or you're super excited for the position you're

  8. 5 Opening Lines That Will Make Your Cover Letter Stand Out

    5 Opening Lines That Will Make Your Cover Letter Stand Out · 1. Show Excitement · 2. It's Not What You Know, It's Who you Know · 3. Get Straight To The Point · 4.

  9. 6 of the Most Captivating Cover Letter Openers (& Why They Work)

    Strategy 1: Open With a Quote · Strategy 2: Pique a Hiring Manager's Curiosity · Strategy 3: Show You Pay Attention to Company News · Strategy 4:

  10. 10 Opening Lines That Are Straight Up Killing Your Cover Letter

    Kick-Off With Excitement · Quote The Trail Blazers · Use The Culture-Field-Skill (The Bridge) Formula · Show Your Expertise · Name Your Referrer.