how to make review video

In a society that tracks social events in real-time, the reach and relevance of content is often related to how fast, and how much, you can execute in the moment. Tools like Vimeo Create help enable that. Chris Cantino Co-Founder of Supermaker

Using Vimeo Create has definitely saved me a lot of time and energy. Now I feel like I can be more creative with the overall framework of the videos. Carleigh Craparo Social Content Manager at Tappan Collective

Vimeo Create allows us to easily create videos that can be posted on our IG Stories, feed, and website. It makes creating videos simpler and less time consuming! Felicia Alexander Co-founder and President at Boxunion

Best practices for creating high-impact review videos.

Review videos can leave a long-lasting impression on your viewers. Whether you’re creating a product review for a brand partnership or highlighting your own, follow these expert tips to help your video stand out.

Use a script to guide your video.

The last thing you want to do is make it seem like you’re reading from a teleprompter when you talk in your video. But a script can help you make sure you’ve covered everything you wanted to talk about in an organized way.

Write a script, practice the script, and become familiar with your key talking points before shooting. You’ll feel more comfortable and prepared to cover important information while still coming across as authentic and relatable.

Explain unique features.

Avoid using reviews to give viewers a rundown of all the specs and features of a product or service. Instead, explain what sets it apart. Your audience wants to know why they should consider spending their money on what you’re talking about instead of a similar item or service. Make sure their questions get answered in your video.

Keep your review video simple and professional.

Simplicity is the way to go. You want your product or service in the spotlight rather than fancy animations, transitions, and other elements that could distract from the review. Consider shooting in front of a solid background and keep the set minimalistic to allow the product to be the star of the show. Vimeo Create includes an array of tools to help you achieve the perfect finished product.

More useful resources

Review videos frequently asked questions.

Create a click-worthy review video for free.

Better Marketing

Jul 6, 2021

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How To Make a Great (and Profitable) Product Review Video

And key things to avoid.

As the owner of a home automation YouTube channel and an Amazon Influencer, I’ve made a lot of product review videos — more than 800, to be exact. A good product review video can be extremely helpful to your audience as they decide whether to purchase something online. It can also generate a nice profit for you — as I’ve shared before, I average about $53 per hour when I make review videos for my YouTube channel.

Making a great product review video isn’t hard or time-consuming , but there are some important things to keep in mind, and important steps you can take as a creator to make your video as useful as possible for your audience. This is especially important if you’re making videos to market your own product or brand and want to help your audience really understand why the product will help them. There’s also a few key things to avoid in product review videos, many of which aren’t obvious if you’re new to the genre.

Here are my tips for making a great (and profitable) product review video, whether you’re on YouTube, Instagram, Amazon Influencers, or any other creator platform, or even if you’re making product-centered videos for your own brand.

Get Physical

Everyone has had the experience of ordering something online and finding that it looked totally different when it arrived than it did on the website. Maybe you meant to purchase a little box of paper clips for your home office, and instead ended up with a giant case of them which you could never make it through even if you used paper clips every day for the rest of your life. Or maybe you bought a bicycle for your toddler and found that it was actually sized for their doll.

As a creator, your product review videos can help your audience avoid these kinds of ecommerce surprises. A great review video should always show the product in action. To do this, get physical with the product you’re reviewing; pick it up, hold it, use it, and demonstrate it for your audience. Give them a sense of the product’s scale, what it’s made out of, how much it weighs, and whether it feels solid and well-built or shoddy and cheap. Show them how it sounds, or even in the case of cosmetics or food, how it smells and tastes.

Think of yourself as a physical stand-in for your viewer. If they’re shopping online, they can’t pick up the product they’re considering and try it for themselves. So you have to do it for them, showing and describing the experience (both good and bad) in as much detail as possible, so that your audience feels like they’re there with you and are physically using the product themselves.

To help achieve this, I always like to use the products I review in a real-world environment, instead of isolating them on a desk or in a lightbox. If I’m reviewing a kids’ basketball hoop , I’ll show it in my backyard. If I’m talking about the best chicken feed, I’ll demo it in my chicken coop (poop and all!) and let my backyard chickens sample it on camera. I once reviewed a survival food bar for use during natural disasters and ate one myself on screen in all its oily, nasty glory.

Physically show your audience how a product performs and what it’s used for, and you’ll deliver a ton of value as they consider whether to buy it.

Don’t Regurgitate (Share Your Thoughts Instead)

A lot of new reviewers make the mistake of talking too much about a product’s features in their review videos. Don’t get me wrong — sometimes it’s important to share a few key features of the product you’re reviewing or to highlight aspects that you feel are most important.

In most cases, though, your audience is totally capable of reading the product’s Amazon page or Googling it in order to learn about its basic specs. They’ve almost certainly already done this by the time they’re viewing your video. For that reason, talking at length about features isn’t helpful. You’re basically just regurgitating the product’s spec sheet back to your viewer. It’s like the person who puts a ton of text on a Powerpoint slide and then reads the slide verbatim during a presentation. Not fun or helpful.

Instead, focus your review videos on your own thoughts and impressions about the product. Are the company’s claims about it accurate? Does the battery really last as long as the spec sheet claims? Is it really as durable as its manufacturer says it is? How is the company’s customer support? What do you like (or hate) about the product’s design? Is there an overlooked feature that you think is great? If you’re the product’s creator, what was the journey that lead to creating it, and what problem did you hope it would solve?

Your thoughts are valuable because they provide a real-world reality check for the product’s features, specifications, and advertising claims. Any company can say that their product is the best. As a reviewer, you’re there to say whether or not they’re right — or to provide compelling evidence that your product is the best if you’re on the brand side.

If you’re struggling to come up with things to say about a product, give yourself a framework to build on. Here are some simple frameworks you can use to make a high-performing video if you find yourself lost for words:

I find that all these prompts have yielded videos that my viewers love (and which earn well).

You can also follow a preset genre. Unboxing videos, product setup videos, and simple tutorials about product features all do well and follow a consistent format. Don’t overthink things. One of my best-performing recent videos is a tutorial about changing batteries on a Swiffer . It has 59,000 views.

You Don’t Need to Be On Camera (Usually)

Good news for the camera-shy: you don’t need to be on camera in order to make a great product review video. Or at the very least, you don’t need to be identifiable on camera.

Some of my best product review videos show only my hands. It’s a style called POV (Point of View), and it’s great because you can shoot your videos yourself (hold the camera in one hand and the product in the other), and don’t have to reveal your identity unless you want to.

Viewers love POV videos because they automatically imagine themselves in your place. Your hands become their hands, and they can picture themselves holding the product, interacting with it, etc., as they see you doing these things in your video. There’s not the distraction of your face and body language to pull them away from the product.

The exception to this rule is cosmetics, beauty products, fashion, and to some extent, food. If you want to show your viewers how to apply a particular kind of makeup, you’ll probably need to put it on yourself in order to give a useful demo. If you’re in these genres, work on getting comfortable being on camera. If you’re reviewing electronics, home products, toys, and the like, you can let your hands do the talking.

Leave These Things Out

In making great product review videos, what you leave out is just as important as what you include.

Firstly, here’s a surprising one, and one that beginners often get wrong (and I got wrong for years myself). Unless you’re making a video about a limited-time deal, you should never mention a product’s price in your videos. Why? Because prices change all the time. You want your videos to be “evergreen," generating income or driving sales of your own product for years. Nothing dates a video faster than a price which has changed dramatically since the video was shot.

Likewise, never reference interface elements or features of your platform in your videos. Ever seen a video where the presenters asked you to “Press this button to subscribe," gesturing to a button that no longer exists? It’s embarrassing and confusing to viewers. Also, you never know what platform you’ll put your videos on in the future. Take it from me: editing references to “subscribe buttons” out of hundreds of videos so you can publish them on a new platform that doesn’t have subscriptions is no fun. Save yourself the hassle, and avoid these references in your videos, so you can be as flexible as possible about where you share them.

You can always make a “clean” video with no platform-specific references and then add on a platform-specific call-to-action clip at the end before you publish the video. I now shoot my videos without platform references, and then add in a “please subscribe” clip to select videos when I put them on YouTube.

One thing you should never leave out is disclosures. If your video contains affiliate links, a brand paid you to make the video, you’re talking about your own product, or you got a free product to review, always disclose this. It’s the right thing to do, and it’s the law .

Above all else, remember that your thoughts about a product matter. They’re important, unique to you, and worthy of sharing.

Be you. Too many product review videos are made by professionals who use the product for a day (or even just a few minutes at a trade show or press event), shoot a quick and cursory video, and then move on. In many cases, the person reviewing a product has never actually used it.

The existence of all that low-value content makes real product reviews that share the perspectives of an actual person who has actually used a product (especially in their own daily lives) incredibly helpful for your audience. One of my most popular videos shares my thoughts on my Leica Q camera . I waited four years to review it, and my viewers appreciate the long-term perspectives I can provide based on nearly half a decade of actual use. Likewise, passionate videos by a product’s creator are engaging and helpful, too.

If you’re reviewing other brands’ products, your videos are incredibly valuable not just to viewers, but for companies too. Videos from real product users are a hot commodity for brands, in a world where people are increasingly skeptical of traditional ads. A single video by an independent creator can drive tens of thousands of dollars in sales for a company.

Keep that in mind if you’re negotiating a sponsored content deal with a brand, or if your channel grows and you find yourself feeling guilty that companies keep sending you free products, or that YouTube sends you hundreds in ad revenue per month. It’s easy to feel imposter syndrome if you’re not a professional sitting in some giant studio reviewing products for a major tech news outlet.

But you shouldn’t. Your thoughts and impressions about a product matter. Your perspective as a real user matters. Your videos matter. Go out and make them.

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Thomas Smith

CEO of Gado Images | Content Consultant | Covers tech, food, AI & photography | http://bayareatelegraph.com & http://syntheticengineers.com | [email protected]

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How to Record High-Quality Video Reviews (And 4 Examples of Great Ones)

We give you tips on how to record high-quality video reviews along with 4 examples of video reviews made using vocal video to inspire you to make your own..

Steve Norall • June 17, 2022

Video reviews — where customers review a product or a brand via video — are an extremely powerful marketing tool because they are so authentic. However, video reviews have historically been complicated, expensive, and time-consuming to produce.

Brands would usually hire professional videographers, spend hours on location, and then take on a team of expert editors for post-production. This potential cost and effort still prevents lots of businesses from recording their own video reviews to use in their marketing.

Vocal Video’s video review and testimonial recording platform was specifically designed to cut through all of this time and effort. You can produce extremely high quality, genuine video reviews without professional videographers or hours spent editing.

In this article, we’ll give you a brief rundown of how Vocal Video works and show 4 great examples of video reviews created using our platform, to get you inspired to create your own.

If you’d like to try Vocal Video yourself, to see how easy it is to create high quality video reviews, sign up for a free account , or find out more here .

How to Use Vocal Video to Record Your Own High-Quality Video Reviews

The power of online video reviews is that they show your real customers giving their genuine opinion of your brand. Seeing their faces, hearing about the customer experience directly, and watching their enthusiasm for what you do is far more powerful, and feels immediately more relatable, than just reading a written testimonial, for example. Harnessing the social proof of video for your marketing helps improve conversion rates and ultimately make more sales.

At Vocal Video, we know the power of social proof firsthand, and how hard it can be to record these videos. Our founding team spent over 10 years working on SaaS products and we tried a variety of ways of making videos, including spending thousands of dollars on professionally-produced video content (read our full founding story here) .

Based on our experiences, we have specifically designed Vocal Video to make it easy, fast, and cost-effective to create video reviews and video testimonials without any videography expertise, and whenever you need them. We simplified the video production process to make it accessible to every business.

You just send out a link to a satisfied customer, they click on the link to record a video review for you on their mobile device, laptop, or PC. You don’t need to arrange a time and date with them or send out a film crew.

After recording, a pre-edited, professionally styled video is sent to your Vocal Video account where you can make more edits using our easy in-platform editing tools (this is optional because the pre-edited version is already high-quality). Finally, you can host or embed the polished video without having to export or download it.

On average, it takes less than 15 minutes to set up. Here’s how you can continuously capture and create your own video reviews using Vocal Video in just four steps:

1. Set Up a Simple Process to Collect Videos Directly from Your Customers

The first step in the Vocal Video process is to put together what we call a video collector. This is like a ‘wizard’ that your customer follows to make a video testimonial for you by recording themselves answering a set of questions that you create for them.

Click here to see our article with detailed information and tips on how to design video testimonial questions to get high-quality responses.

Vocal Video Collectors Look Great on Any Device with Nothing for Respondents to Install.

To kick start this process, and make it even quicker, you can pick one of our 45 templates designed for a range of use cases, including customer reviews, product reviews, employee testimonials, and more.

Video Testimonial Templates: Get the video testimonial questions, templates, and example emails you need to collect professional videos from customers, employees, and experts.

The templates give you:

You simply make the changes you want to your chosen template, add your own brand colors and logo, and include an optional incentive for reviewers who record a video (we offer a monthly cash prize draw, or you can choose to add your own custom incentive).

Vocal Video Incentives: Boost response rates with our complimentary prize drawing or your own custom incentive.

Finally, you send off an automatically-generated link to your customers pasted into an email, via SMS, in messaging services, or even posted on your social channels.

Once you’ve set up a collector, you get to keep it to use again (or adjust for different campaigns) in the future, making the process even speedier the next time you want to collect video testimonials. Plus, you can include the video collector link in automated marketing emails to request and collect video reviews.

Click here to find out more about how to collect video testimonials using Vocal Video.

Vocal Video Walks Your Customers Through Recording a Video Review On Your Behalf

The Vocal Video collection process is designed for your customers to record video reviews remotely and in their own time. After you send out the link (as explained above) the recording process is in the customer’s hands. It is super easy for them to record an authentic review in minutes.

All your respondents have to do is click on the collector link to go to an interface like the one shown below:

An example of Vocal Video's Video Review Collector

The collector is hosted directly on the Vocal Video platform, so customers don’t have to download or sign up for anything to get started with recording. They just use their own mobile device, tablet, laptop, or PC to record the review video.

After that, they are shown prompts including the questions you set when you built the collector (similar to the example below) .

Once they’ve read the question and are prepared to respond, they simply choose whether they’d like to record their video review as video or audio.

Vocal Video's Reviews can be done as a video review or as an audio review only.

They answer each question one-by-one and can play back their responses after each recording to check on how they look and sound. If they don’t like what they see or hear, they can simply re-record.

When they are happy with their recording, they click to finalize the video and it gets automatically sent to you.

2. Receive an Automatically Pre-edited Version of Your Video Review

Once answers to each question have been recorded Vocal Video gathers the video responses together into a single seamless video, automatically adding features including:

So, the initial video you receive already includes everything you need to publish it directly on your website, on social media, or any other marketing channels, even before you’ve edited it using our platform’s in-built tools.

3. Use Our In-Built Tools to Edit and Polish Your Video Review

Even though the bulk of the editing work is done for you automatically (as we described above in step 3), Vocal Video also gives you the editing tools you need to add extra polish and even more impact to your video reviews.

The easy to use editing suite, right inside the Vocal Video platform, has been designed for anybody to use, even without any previous video editing experience.

Vocal Video's editing tools are simple to use.

The editing tools let you:

In our experience, most of our users can get to grips with our editing tools right away, and even those who need further instructions, take to it in under 15 minutes, without needing to sit through long video tutorials or read huge ‘how to’ documents.

Click here to check out our 7-minute video for everything you need to know about using Vocal Video’s in-platform editing tools.

And Finally, Share Your Video Reviews on All Your Marketing Channels

Vocal Video automatically generates embed codes and share links for your video reviews, which you can use to post to your social media channels, on your website, and wherever else you want to show them online.

Click here to find out more about sharing and embedding Vocal Videos.

Get Inspired: 4 Examples of High-Quality Video Reviews Created Using Vocal Video

For inspiration, we’ve selected four great examples of video reviews created using Vocal Video to show you what you can produce using our innovative platform.

Customer Video Reviews

Famtastic fertility.

This online video review for FAMtastic Fertility, a provider of courses on female fertility, is an excellent example of how to record a customer video review using Vocal Video.

The respondent is eloquent, well put together, and does a very thorough job of giving her opinion about the course she has attended. The questions asked in the video are incisive and have drawn out specific details from the reviewer, making the video very engaging.

The automatically-generated captions, which have been edited (note the addition of the name of the podcast for additional information), make the video more inclusive and accessible.

Product Video Reviews

This is an example of a product review shared on the Fellow.app website. It’s one of six video reviews included on a dedicated reviews page.

All six of the videos together give great social proof of how the Fellow meetings and agenda app works for each of their specific use cases.

Employee Video Reviews

This is an example of how video reviews can be used for recruitment purposes. It shows an employee of the company describing their career path before working at Wonolo as well as describing what they like most about their job. Employees can also create training videos .

The video testimonial is just three minutes long, but there is a clear authenticity — helped along by some great interview questions to tease out good anecdotes.

Event Video Reviews

Google cloud/spotify.

This video review of a Google Cloud event, recorded by Spotify, is a great example of how enterprise companies use Vocal Video. In this case, to promote and review an industry event on Linkedin .

Create High-Quality Video Reviews Using Vocal Video

As you can see from the high-quality examples above, using Vocal Video, you can record a variety of polished video reviews to share on your marketing channels.

Our process has been carefully designed to make it as simple as possible for anyone to collect, record, edit, and share video reviews using only the Vocal Video platform and absolutely no video production expertise or experience.

Steve Norall

Product strategy, marketing, customer success (oh, and CEO too).

Get great testimonial & review videos for free .

No credit card required • See plans & pricing →

Vocal Video is the only all-in-one platform for collecting, editing, hosting, and sharing testimonial videos.

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Testimonial Video Templates

Help Center

Research: The ROI of Video Testimonials

Video Series: Behind the Marketing

6 Great Examples of Video Testimonials

Recording High-Quality Video Reviews

11 Examples of Powerful Client Testimonials

What is Customer Marketing?

Video Review: How to Give Effective Feedback

Videos are a powerhouse when it comes to marketing, explaining your product, and much more.

Heck, when users are spending 88% more time on websites that have videos, you can see their power just in terms of retention.

Unfortunately, it’s hard to request or create effective videos if you don’t have experience in the field. Terms can be confusing, and video producers might struggle to act on the feedback you give if you don’t know how to communicate the message effectively.

That’s why it’s vital to know how to perform an effective video review; there’s an art to it.

At Process Street , we’ve gone through the hard work of learning how to review videos and give actionable comments. That’s why I’ll be showing you how to do just that., including:

Basic video creation process

Video editing steps, what is a video review, video review glossary, the video review process, video review best practices, run your video review processes with process street.

Let’s get started.

Before we dive into the video review itself, it’s important to set some groundwork.

When we first started creating videos here at Process Street, I’ll be the first to admit that we didn’t know much about the field. We had some basic knowledge from the combined experience of myself , Vinay (our CEO and co-founder), Cameron (our CTO and co-founder), and others, but our dedicated Video Producer hire, Heather Haynsen , was our first true step into video creation.

As a result, we spent a lot of time messing around and stuck in the confusion of terms and practices. If you know the groundwork, you won’t waste that time when it comes to the review.

To have your videos ready on time, in-budget, and in the best shape possible, you need to be able to give effective feedback. That’s how we’ve been able to go from one video every quarter to four going live in this month alone!

To do that, you need to know what’s involved in the process.

The basic video creation process is as follows:

Step 1. Client brief

Everything starts with the client brief. This is where you need to cover:

While most of these are self-explanatory, let’s cover some in deeper detail.

First, you need to know why you’re making the video, who it’s aimed at, and what you want them to take away from it. If you don’t have these laid out in black and white it can be easy to include (or even focus on) elements that don’t add value to the final video.

The launch date should be set so that everyone involved (especially the video producer) can work backward from that point and plan necessary due dates. They’re responsible for making sure that everyone has all of the necessary elements, so they need to know how long they have to put everything together.

Speaking of which, the runtime, asset types, specific elements, and any existing content to be reused will give them an idea of how long the video will take to produce.

Asset types are anything that is required to make the final video (voice-overs, animation, music, screen-capture footage, etc), while specific elements are anything that needs to be created from scratch.

If the video has a large scope then you may need to give ground on the launch date. It’s not reasonable to give a date suitable for a 30-second intro video made from reused content to a project for a 5-minute in-depth explanation with custom graphics.

Likewise, the longevity of the video (ie, how long the video will be correct and relevant) matters because it will give you something to weigh against the amount of work involved. If the video will always be relevant then it stands to reason that you can invest more time and money into getting it perfect.

If, however, your product is going to have a UI update in the next month which renders the video incorrect, it could be worth postponing it until after the update or doing a basic job which you can later revisit.

Thinking of where the video will be published will change the approach that the video producer needs to take, along with affecting who will see it. YouTube is an obvious choice and can be used pretty much no matter what your brand image and tone are, while platforms like Vimeo are better suited to high-definition videos with production quality and costs to match.

The project folder location is exactly that. It shows everyone involved where the project will be stored while in progress, and should be somewhere that anyone who could help with the project can access. For example, we have ours in a shared Google Drive which everyone can access.

Step 2. Script & storyboard

Now we move on to the first step of video creation – the script and/or storyboard. It’s worth noting that, while scripts are common (and almost always necessary, even if it’s just a rundown of the visuals), storyboards tend to be only used in bigger productions.

When writing scripts, our video producer talks to the team members with the most experience of the topic. For example, feature explanations lead to conversations with customer support reps, and so on.

Once it’s been written, the script can be submitted for approval by the people you selected in the client brief. As a bonus, we also read through the scripts as a team and give any feedback we can.

Step 3. Asset creation

Once the script/storyboard is approved it’s time for asset creation. Here is where the producer works with everyone involved in making the elements required for your video, from voice-overs and music to graphics and animations.

This is where an accurate (and reasonable) launch date pays off, as it will allow the producer to give realistic due dates to everyone else involved.

Step 4. Rough cut

The rough cut is the initial version of the video which may not have everything finished yet.

Once the assets are all created, the producer will pull everything together to make the rough cut. Everything here will be mostly finished but aspects such as sound effects, audio mixing, and so on may be lacking.

The idea is to get a basic video together which can be reviewed to critique the core elements. If a more polished video was produced before the rough cut was analyzed, there’s a chance that all of that extra work would go to waste due to a segment having to be cut or reshot.

Step 5. Video review and iterations

Here’s where your main video reviews take place.

When the rough cut is ready, the first review should focus on the basic elements (more on that later). Any required changes will have to be implemented by the producer, resulting in the first (and hopefully last) iteration. This second, polished version of the video is the “fine cut”.

Iterations will continue like this, with a cycle of producing a fine cut, getting you to review it, and then implementing feedback (if necessary).

Step 6. Publication

After a fine cut has been approved, it’s time to publish the video! Here’s where knowing the intended platform will help, and knowing your target audience will let you tailor the tags, title, and so on to be more appealing or informative.

Okay, so we have the basics of video creation down. Fantastic.

However, we’re still not quite at the video review yet. Before that, you need to know the rough video editing process.

I know, I know, it seems unnecessary. So, instead of me convincing you by myself, try answering me a few questions.

Have you ever been given pointers or advice by someone who has no idea what they’re doing?

Have you ever had to do something that you’ve got very little experience with, and ended up unable to perform your tasks correctly?

That’s why we need to cover video editing. If you don’t know what the editing process is, you’ll be unable to give effective feedback or have realistic expectations about when the project will be done.

So, as a quick summary the editing process is, roughly, as follows:

Reviews tend to be at the end of each of these stages, so you need to know exactly what’s happening (and what you should expect) beforehand.

All of these are part of the video review process – that’s why you need to know them!

Speaking of which, that’s finally enough background information. It’s time to dive into the topic of video reviews.

A video review is any of a series of reviews that a video goes through before it is published. These are performed by someone other than the video creator/producer, such as their manager or client.

To simplify it, a video review lets a client check in on a creator’s commissioned work to then give their feedback. That way both parties know that the project is on track and running smoothly.

This isn’t to be confused with a video that’s reviewing something. They’re entirely separate.

The reason for there being multiple reviews (one for each step of the editing process) is that it allows any problems the client has to be dealt with quickly. For example, if an issue isn’t spotted until the entire video has been created then the client will be left unsatisfied and the video producer will have wasted their time.

Core errors in the script can be caught before a voice-over is created, negating the need for a second take. Animation storyboards can be critiqued, stopping the graphic designers from having to create an entirely new sequence.

Here are some useful terms that video producers may use which you’ll need to know. If you can refer to their work using these same terms, there’s also a higher chance of them understanding the feedback that you give them.

After all, nobody likes getting feedback that they (and the speaker) haven’t a chance of understanding.

Finally, we’re at the stage where we can talk about the video review process. Here’s where you need to take a look at the video so far and make comments based on your brief.

Remember that most things the video producer does will be in an attempt to meet what you’ve told them in your client brief and any feedback you’ve already given.

This is why it’s vital to know what to expect, and what you’re talking about.

Here are the various stages at which a video review can (and should happen):

Audio backbone

Several cuts of the video can be produced if necessary, but it’s ideal to have only one rough cut and one final cut.

If you take a thorough look through the video resources made so far and compare that to the purpose the video is meant to serve, you should be able to give feedback at each stage which will let the producer act on your instructions without the need for another iteration.

Video reviews are simple in theory. You sit down at a certain stage of production, you look at what’s been done, you make comments, then you leave the producer to it.

Unfortunately, as my team can tell you, there’s a lot more to it when it gets down to brass tacks.

As noted (repeatedly) by our video producer Heather, it’s all too easy for a client to underestimate how long it takes to do reviews. You need to be conscious of it upfront – if you don’t give feedback, they won’t meet due dates.

They need to know what you have a problem with and why, and you need to do it at the point where the work hasn’t already gone beyond that point.

If you read the script, approve it, then later decide it needs changing, that means that a whole new VO needs recording, along with timeline edits that could potentially ruin the current audio backbone and visuals.

For context, once each of the stages above has been completed, reviewed, and approved in our team, they’re “locked” down.

This might seem extreme, but it’s a great way to force us to pay attention to the feedback that we give to her and to cut off our perfectionism.

Yes, you can always improve your videos, but at a certain point, the tweaks have to stop if you want to get the thing published.

I’ve mentioned how vital it is to have a centralized place to store your video files. It makes sure that everyone can access what they need without having to ask permission or message the video producer and wait for a response.

The same is true of your video production and review processes.

If anyone (at least, anyone relevant) can jump into your processes to see how things are going and who’s assigned to what, they can get down to work on their items without being confused or waiting for permission.

In other words, everyone including the video producer can get the video ready for review and publish it as soon as humanly possible.

The best way to do this is to document your processes with Process Street .

Process Street lets you create, assign, and manage superpowered checklists to keep your business running on schedule. By documenting your processes in process templates , you can provide all of the information that your team needs to carry out their work.

Single-run checklists can then be run from your process templates to track the progress of an individual instance of that process.

For example, you could have a video content approval template.

This template could give specific instructions, sample files , and more to let the video producer know exactly what they have to do. This eliminates any human error or delays on their part.

As they work through a checklist of that template (let’s say, for a product tutorial video), you can make use of our approvals feature to put in tasks that require them to stop and send off for approval from the relevant person. This person can be automatically assigned, which will put the task in their Process Street inbox and send them an email to let them know about it.

Don’t want to spend the time building a process template from scratch? No worries! We have a library of premade templates that you can import into your account for free. These are all ready-to-use but can be freely edited to suit your needs.

Check out the resources below for more information, free processes, and tips and tricks!

So what are you waiting for? Sign up for a free trial today and turn your video production into a well-oiled machine.

What do you struggle with in the video creation process? Let us know in the comments below!

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Ben Mulholland

Ben Mulholland is an Editor at Process Street , and winds down with a casual article or two on Mulholland Writing . Find him on Twitter here .

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COMMENTS

How to Create a Product Review Video (That Actually Gets Views!)
How to create a powerful product review video that actually gets views & sales. ****** WATCH THIS VIDEO NEXT How to Make Money on YouTube
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5 Tips for Producing Product Review Videos that Wow · 1. Exceed three minutes at your own peril. · 2. Focus on the product & discuss it equitably.
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Product review videos, simply put, are videos featuring content creators reviewing different products. These videos are a great way to showcase your product
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Keep your script short and punchy. Be mindful of the video's duration, too. You don't want the script to drag on and on. For reference, our
How to make a review channel on YouTube
Show a product on camera from different angles, for a full 360° view. · Share your opinions about where the subject of your review excels, and where it falls
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7 Top Tips to Create Like-able Product Review Videos on YouTube · 1. Influencers with a niche audience get better engagement · 2. Be Yourself · 3.
Create informative review videos for free.
A product review should offer plenty of information to help your viewers decide whether the product is right for them. Before producing your video, ask yourself
How To Make a Great (and Profitable) Product Review Video
To do this, get physical with the product you're reviewing; pick it up, hold it, use it, and demonstrate it for your audience. Give them a sense
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1. Set Up a Simple Process to Collect Videos Directly from Your Customers · 2. Receive an Automatically Pre-edited Version of Your Video Review.
Video Review: How to Give Effective Feedback
Step 1. Client brief · Why you're making the video · Who's watching the video · What you want them to take away from it · Launch date · Runtime