5 Tips for Producing Product Review Videos that Wow
By Tubular Guest Contributor · April 05, 2011
Now that mobile phones, cheap video cameras and Webcams have hit the mainstream, many of the product review videos of today feel like over-long lectures on the intricacies of tax code. These videos lack focus, ramble on for too long, and have less visual flair than a taped city council meeting.
Thankfully, as a product reviewer, there are plenty of ways you can avoid boring your audience, drawing harsh criticism, and falling into the bad review trap. If you’re an affiliate marketer – or simply like voicing your opinion on stuff or sale – follow these five tips on creating great video product reviews that wow:
1. Exceed three minutes at your own peril.
Your audience would like to watch a review of the product not study for a doctoral thesis, so keep the review short and to the point . If you find that you’re running over three minutes it’s time to apply some judicious editing.
There’s a reason why pop songs and television commercial breaks rarely go over three minutes: without a complex storyline it’s difficult to keep people’s attention riveted for much longer than that before they start wandering off.
2. Focus on the product & discuss it equitably.
The review should focus specifically on the product itself, not on the reviewer . Although injecting a modicum of personal opinion on the various features can help humanize your review and bring depth to your descriptions, nobody wants to sit and watch you ramble on for three minutes about you, you, and you.
The opinions you express should be as balanced and honest as possible. No product is completely polarized, so there are endless shades of gray to be described no matter what you’re reviewing. Your viewers don’t want to see you infatuated and fawning, but they also don’t want to watch a bash and trash session. You are reviewing a product’s qualities and failings, you’re not trying to impress your audience with how clever, grumpy, or nasty you can be.
3. Concentrate on the primary features & what they do.
You only have a couple of minutes so don’t think that you have to run down the entire specification sheet. Pick out a few features which make this product unique or provide some level of distinctiveness over the competition, and elucidate incisively on those.
The iWidget 5000 may have a newly redesigned off button, but is that as relevant to your audience as the truly salient features which are the driving force behind people actually wanting to buy one? Shift the focus away from a dry recitation of facts and figures and onto what those features do to make the user’s tasks easier or more fun.
4. Riff your script, don’t give a valedictorian speech.
Even the most animated speakers turn into automatons when reading from a script, so unless you’re a graduate of a Stanislavski or Strasberg method acting school, don’t try to read out your review . In order to keep on track, make a list of the key talking points and an approximation of when you want to get to the next one.
Creating a point form “shooting script” complete with timings will help keep you from running too long or too short. Then you can ad-lib your way through your review while sounding naturally conversational. Consider the best review voice-overs to be restrained jazz: you’re encouraged to riff but keep it somewhat close to the melody line.
5. Use quick, clean edits & lots of them.
If you’ve gone more than a few seconds without a cut, you’re dragging it out too much. Editing is a fine art which takes years to master, but a good rule of thumb is that three seconds is about the most you should keep a static image on a screen.
Straight cuts are almost always preferable to fancy crossfades , irises, or the rest of the gimmicks in your editing software. Don’t try to use camera action as a substitute for cutting unless you have a $5,000 steadycam rig. Even the smoothest free hand movements will make a pan or tilt seem shaky.
Following these guidelines may not get you any closer to that elusive Academy Award nomination, but remember that good video reviews can bring in both money and positive attention. Do things right, plan things out and strive to entertain as well as inform, and you’ll not just win over your viewers, but avoid getting hammered by negative comments.
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- Detailed Steps and Tips to Create Product Review Videos
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What is a Product Review Video?
Product review videos, simply put, are videos featuring content creators reviewing different products. These videos are a great way to showcase your product through graphics, models, sampling, and showing the product’s features. Products that are featured and reviewed in these types of videos can range from makeup, toys, to kitchenware, to practically any product available in the market.
What included in the video is a commentary explaining to the viewers the features of a particular product. Besides that, the review typically includes the strengths and weaknesses of the product.
So, why are product review videos essential for your website, YouTube channel, or blog? Keep reading to find out more.
The Benefits of a Product Review Video
Using video content to market and advertise your products is a great move to grow your business and get more traffic to your sites. Why? This is because people engage more with videos than with words or static photos. Additionally, you can share so much more through videos than through static photos alone.
Video has become king of content and everywhere you turn, companies are pushing out video content to promote their products, services, and brands.
Videos also evoke powerful responses from viewers. How many times have you teared up from a heartwarming video on YouTube? Or have craved a burger from a food commercial?
So, it’s safe to say that leveraging the power of product review videos will definitely benefit your business. These benefits include:
- Driving more traffic to your site
- Strengthening your online presence
- Engaging viewers
- Building a stronger community
- Converting viewers into buyers
With all that said, we’ve put together a step-by-step guide to help you create effective and scroll-stopping product review videos.
How to Create a Product Review Video
Creating a product review video doesn’t have to be a daunting task. It can actually be fun and exciting, especially when you are interested in the product itself. So, here’s a step-by-step guide to help you get started.
Step 1. Write a Script
You don’t want to start recording your video without rehearsing. Your video will likely end up with you either freezing, not knowing what to say, or rambling on and on for hours. And no one will want to watch that.
Instead, the first step to making a compelling product review video is by writing a script.
Your script doesn’t have to be a formal one. It doesn’t even have to be a word-per-word script wherein you have to follow every word to the tea.
You can create a script with main bullet points to talk about. The bottom line is that your script should be a guide for you when recording your video. This way, you have a reference point for your video and can record it accordingly.
When writing your script, here are a few ways to keep it simple yet captivating:
- Open with a captivating first-liner.
- Adjust your tone of voice depending on who your target audience is.
- Your first section of the script can be a brief overview of the product, followed by showing the features of the product.
- The last section should include your final thoughts and recommendations as well as a strong call to action.
Step 2. Filming
When filming your video, it’s important to have a high-quality output in order to attract viewers. This doesn’t necessarily mean that you need expensive gadgets to film your video. There are a lot of smartphones nowadays that produce high-quality videos.
In order to make the most out of your video, here are a few tips when filming:
- Use a tripod. When filming a product review video, you’ll want to keep the focus on the product itself. Keep your shots steady and looking professional with a tripod. However, if you don’t have one, be creative and find a way to keep your camera or phone steady. Some use books or a wall to keep the camera steady.
- Avoid using your phone’s zoom feature. If you want to get a closer shot of the product, we suggest moving the camera closer to the product instead of using your camera or phone’s zoom feature. This is because it usually makes the video grainy, and you don’t want that for your content.
- Be mindful of your lighting. While having a solid lighting set is good for product review videos, you don’t need a fancy lighting setup to create your content. When filming your video, just make sure there is ample light (whether that’s your available indoor lights or natural light from a window or outdoors). Make sure not to film looking directly towards the light source as your subject will end up having a shadow.
- Use a microphone when recording audio. If possible, invest in a microphone that you can use to record your audio. This will make the audio more high quality as compared to recording it straight to your phone or camera’s mic.
Step 3. Editing
People nowadays have an attention span that is shorter than that of a goldfish! Viewers don’t have the patience to watch a video that’s longer than 3 minutes. So, you should aim to have a video that’s less than that in order to keep your viewers engaged the whole time and not lose their attention.
The beauty of post-production editing software is that you can create fast and clean cuts to shorten your video and make it more concise while not losing the essence. Additionally, a lot of editing software gives you the option to adjust the video’s brightness , sharpness, and other settings.
With FlexClip’s editing features, you can edit a video quickly and easily. You don’t need several years of editing experience to be able to use FlexClip’s editing tools. Here are our tips to creating eye-catching videos through correct editing:
- A good rule of thumb is to keep a static image on the screen for a maximum of three seconds each.
- Short, simple, and straight cuts are better than fancy animations.
- Less is more. Don’t bombard your frame with a bunch of texts or graphics.
- Keep it simple.
Step 4. Download and share.
The last step is to download the video once you’re done editing. Select the type of video format you prefer (usually MP4 or MPEG). Then feel free to share it on your channels and online platforms.
Tips to Create a Product Review Video
The steps above included some tips when creating a product video. In this section, we share additional tips and techniques to consider.
Tip 1. Have a clear understanding of the product features
When creating a product review video, it’s essential that you have first-hand knowledge of the product itself. Familiarize yourself with the product and its features so that you can share this in the video in a smoother and more natural way.
The goal of the video should be to honestly give information about:
- What the product is.
- What the product does.
- How the product fairs compared to its competitors.
- The reviewer’s honest thoughts about the product.
Tip 2. include other people’s opinions towards the product.
The review should focus specifically on the product itself, not on the reviewer. While sharing the opinion of the reviewer is good to include in the video, it’s also important to include other people’s opinions about the product being reviewed.
This will show viewers a more genuine product review since including other people’s opinions and reviews will show more transparency.
Remember that the opinions you express should be as balanced and honest as possible. Your viewers don’t want to see you infatuated and fawning, but they also don’t want to watch a bash and trash session.
Tip 3. Use crisp and clean edits.
We’ve discussed in the earlier section the dos and don’ts of editing. If there’s one thing to remember when editing your product video, it’s that a simpler edit is better. Less is often more in this case.
Keep your cuts short in order to keep the audience engaged. Additionally, you don’t want to include too many fancy transitions and effects. The simpler, the better.
Tip 4. Limit the product review video length to 3 minutes.
Most of the time, people are just scrolling through their newsfeeds and not really watching each and every video that they see. This is why it’s so important to keep your videos short in order to keep your viewers engaged.
Tip 5. Be attractive in the first several sentences.
Brands, businesses, and companies have realized that a product review is very effective in increasing brand awareness and generating sales. Product reviews are vital to grow your audience and increase sales. So go ahead and try these strategies and tips when creating your product review video.
Head over to FlexClip’s website to start editing your video content and share them with your audience today.
Professional in video editing and video marketing, we'd love to give some constructive tips and tricks to help our users make fantastic videos.
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How to Create Super Effective Product Reviews and Videos for Your Ecommerce Site
Ah, product reviews. You've heard they're great for boosting traffic but you know zilch about making them.
Well, we've been there.
In fact, if you’ve read part one of our guide on how to create killer content , you’d see that review articles and videos make up a huge chunk of our content strategy— and it should be part of yours, too.
In this ultimate guide, we’ll walk you through the ins and outs of making review articles and videos, plus share tried and tested tips on how to make the entire process easy-breezy.
If you’re ready, let’s begin!
The anatomy of a kick-ass product review article, why create review articles and videos.
- How to Create Review Articles
Over To You
First things first: let’s get to know the elements of a review article. Below you’ll find all the sections that make up a standard review article on our content site, Tactical.com.
- Article title – optimized with medium to long-tail keywords. Maximum length is ideally around 60 characters.
- Quick-glance table – this table has all the quick facts about the product. It usually includes columns for product photos, specs, who the product is best for, and/or a star rating.
- Amazon Affiliate link – a button with an Amazon affiliate link to the products you're featuring.
- Review video – created in-house, this video is uploaded on the brand's Youtube channel and is then embedded on the site.
- Buyer guide/supplementary info – in this part, we outline everything the audience needs to know about the featured product including its functions and benefits, the different varieties available, what to look in a product to best suit their needs, how we did the review, and so on.
- Pros and cons – We outline what we like and don't like about the product based on our testing and experience.
- Main product photo – also taken in-house, our product photo uses a white or transparent background to showcase the product.
- Quick specs – Can't have a product review without specifications.
- Product review – The meat of the matter. This is where we discuss the nitty-gritty details of the product's performance.
Now, these elements aren’t exactly set in stone; some product reviews have all of these, others don’t. It really depends on what your audience finds valuable.
How these elements will look will also depend on the platform you’re using. For your reference, all of the stuff you see above were made and formatted through WordPress. Creating a product review post on Shopify is a bit trickier, but it’s not impossible.
Familiarize yourself with these elements, since we’ll be talking about them at length in the next few sections. For now, let’s talk about why you should bother creating review articles and videos in the first place.
Full disclosure: producing review articles and videos takes a sizable amount of your time and effort.
We say this because all of the review articles and videos that you see across our sites are produced in-house. This means:
- We don’t simply create an imaginary roundup of best-selling products— We actually buy and test everything we’ve featured across all our sites.
- We don’t lift images off of Amazon listings— we shoot both photos and video footage.
- We don’t copy and paste words from existing reviews— we actually test the products.
Again, it takes a village— and a lot of time— to create this type of content. So why should you still do it?
Here are a few reasons why:
It increases organic traffic to your site like crazy
At the end of the day, it all boils down to the amount of organic traffic, right?
As we mentioned in part one, Google loves comprehensive and well-written pieces about a certain topic. The search engine boosts content that genuinely adds value to the audience. Add some choice keywords into top-notch content and boom: you’ve got a winner.
Check out these stats from one of the product review articles we did for Icewraps.com:
This review article about the best cold therapy knee wraps ranks #2 for the term “knee ice pack”, hits about 300 keywords, and saved us about $937 in PPC costs.
Not bad, right?
Creating review videos creates a lot of opportunities for growth
You know who else loves product reviews? Youtube.com.
Since we’ve uploaded our review videos on this platform, we’ve enjoyed quite the success. Check out these views from Tactical.com’s Youtube channel.
Now, there are a handful of growth opportunities present here:
- We get to establish ourselves as an authority in the niche
- We get to feature our own products in the video so people will get to know them more
- We get to link out to our blog for the audience to access the full review
- We get to earn affiliate income by putting affiliate links on the video description
It’s really like hitting not one, not two, but four birds in one stone.
It’s an awesome opportunity to highlight your products
Still starting out in e-commerce? Just launched a new product?
Cooking up an awesome review article is one of the best ways to get your name out there. You can include your products in the article and compare it against other brands. This is a great opportunity to highlight your product’s advantages against the competition. You can do a quick demo, run through its features, or indicate who its best for.
If you’re only going to sing praises about your product, you’d lose credibility. Be honest about your findings, and instead of hiding your product’s “flaws”, use them to your advantage instead.
You can also earn extra affiliate income
Another thing that we love about product reviews is that it rakes in a considerable amount of affiliate income . So, while you’re featuring other products on your post, you’re making up for it by putting in affiliate links and earning a bit of passive income on the side.
How To Create Review Articles
So now you know the benefits of adding review articles to your content plan. The next question: how do you come up with a high-quality product review that rakes in the views?
Below we’ve outlined our entire review article process. It’s important to note that there are a lot of moving parts (ie different roles between different members of the team) so some of the steps can occur simultaneously. That being said, we’ll do our best to map everything out as logically as we can.
Are you ready? Here we go.
Step One: Do Some Product And Keyword Research
First order of business: identifying the products you want to review. Now, it’s pretty tempting to just pick whatever product suits your fancy, especially when you’ve got a long lineup waiting in your e-commerce store, but don’t jump the gun.
Before coming up with a shopping list of products, consider factors like:
- Keyword difficulty
- Search volume
- Competing sites and existing content
- The availability of the products
Let’s break these factors down:
Keyword difficulty and search volume
You don’t want to do a review around a product only to discover that it’s got super competitive keywords, or that not enough people are searching about them.
That said, it’s always best to fire your trusty keyword research tool (we use Ahrefs) and do some research about keyword difficulty (KD) and search volume (SV). We’ve outlined this entire process here .
As always, you wanna go for medium to long-tail keywords with low KD but high SV. Doing this ensures that:
- You’ve got a big enough audience
- Your keywords are relatively easy to rank for
- You’re targeting a specific type of demographic or are setting the right parameters for the products
The last point is super important because let’s face it, there are tons of review sites out there and they’re crazy competitive. It’s important for you to niche down early on in the process to avoid getting lost in the throng of review sites fighting for search engine dominance.
For example, let’s say you’re an outdoors company and you wanna do a review about water filters.
The thing is, there are a lot of types of water filters out there. What will you focus on? Are you reviewing pump filters? Gravity filters? Survival straws? Who’s it gonna be for? Are you targeting ultralight campers? Families? Solo-hikers? Car-campers? And so on.
You can answer these questions and more when you do your keyword and product research, so don’t skip this part.
Sniffing the competition out
Another thing you wanna take note of is sniffing the competition out. That is, searching for other review articles covering the same product. Think of this process as a small reconnaissance mission and the first step towards creating an awesome skyscraper article.
In this stage, we search for other review articles and do a bit of reverse engineering. We ask ourselves:
- How did these people review the products, and how can we make the process better?
- What are the criteria for judging? What qualities did they look for in a great product?
- What's their product lineup? What should we include or exclude based on the audience we're targeting?
This step isn't a license to plagiarize other people's work. Don't be sleazy. Instead, use this research to get a pulse on the products and the process behind the testing. Check out different product reviews from reliable sites and improve on what they lack.
This is also a great way to build your product lineup. As a rule of thumb, if a product has a high rating in 3 or more different reviews, it's bound to be a good one. If that's the case, take note of it and check actual user reviews on Amazon.
This brings us to our next point: product availability.
Is the product available on Amazon?
So you've checked the keywords, you've done some recon, and you think you've got a solid lineup. Now you gotta check if all of those products are on Amazon since you're gonna be using affiliate links. It's also easier logistics-wise to order everything from one place.
If you've got an offshore team like us, it's also important to note shipping details (for customs clearing) like following:
- Product weight
- Product quantity
- Product description
Once you’ve got that down, all you have to do is list all the items down, select the top 5 (you can do more, if you like), and have them shipped over to you.
While waiting, you and your team can use this downtime to do more research and organize your upcoming shoots.
Step Two: Producing The Content
Putting together a product review article is like a cross between a science experiment and a product shoot.
On one hand, you're gathering data and testing out the products, and on another, you're busy clicking away behind the camera to make sure you capture those test results in the best possible way.
So, how do we go about this science-experiment-slash-photoshoot operation?
Here's an outline of the process:
Initial Review and First Impressions
Once the products arrive, we do the initial review and unboxing. The things we take note of during this process include:
- The packaging – is it packaged securely? Does it come with instructions or a user manual? Can you open it easily?
- The physical attributes of the product – this depends on the product, but we usually take note of the product’s design and dimensions and how these factors would affect its performance.
- Initial feel and first impressions – we do some light testing here, noting the ergonomics and how the product feels and functions. However, we usually reserve stress and drop tests later along the way, since we still have to take product photos.
In this stage, you might also start outlining shot and footage lists for your lifestyle and video shoot. We’ll talk more about those in detail further down the article.
Take Initial Product Photos
After our first impressions phase comes the shooting of initial product photos. We shoot the products in front of a white backdrop so that the image is easier to edit. We also use these images all throughout the article, but it’s mostly for the quick-glance chart that you can find at the very beginning of most of our reviews.
Here’s an example:
Looks neat right?
The best part is you don’t really need to rent out a studio to get shots like these. Our talented team produces everything in-house using a standard DSLR camera, a tripod, two pieces of cardboard, and lots of natural light.
That being said, if you’re planning to do your product shots the DIY way, here are some things to remember:
- Invest in reliable gear. This includes a good camera, a couple of lenses, some basic lighting setups, and a tripod.
- Natural light can do wonders. Our team swears by diffused sunlight beside windows for best results.
- As much as possible, take every shot on a tripod for clearer images.
- Post-processing can make or break a shot. If possible, it’s better to pin down the shot before you try to tweak it.
Of course, if you don’t want to spend so much time learning how to shoot photos or edit videos from scratch, you can always hire someone to do it .
Test The Heck Out Of The Products
Now that we got the clean product photos out of the way, it’s time for the fun part: actually testing the products out and getting dirty.
As mentioned earlier, we like to put our products through different sorts of tests. These tests depend on the criteria we’ve set for the product.
For example, if we’re testing out flashlights, we’ll check out the lumens and beam distance. We’ll also do drop tests for durability, immersion tests to check their waterproof properties, and so on.
Have we dropped stuff from balconies just to test their strength? Of course, we have.
On the other hand, we set separate criteria for products like freeze-dried food, or say, knee ice packs. You get the idea.
Aside from conducting tests and experiments, we also like to bring in experts and consultants to do the testing for us. We want our review to be as authentic as possible, so we let these experts take the products for a spin for a day or two. To ensure that we still get high-quality, objective information, we provide our consultants with answer sheets and survey forms. We then collate the info and include it in our article.
Writing A Script
We consider writing the script one of the trickier parts of this whole process. You have to create it right after you've gathered enough information, but before you shoot video footage so that your creative team can put together a storyboard and shot list based on it.
The script you’ll be making will also depend on the style you want to adopt for your product videos . If you've noticed, most of the videos across our brands heavily focus on the product itself. Here's a sample to refresh your memory:
As you can see, there's no one testing the products out or giving commentary on-cam. Instead, you mostly see hand models (aka trusty members of our team) just showing the product features or highlighting its benefits.
This is deliberate on our end because finding a good rep or long-term brand spokesperson is insanely tricky, expensive, and time-consuming. Asking these folks to stick to a script or have a great on-cam personality? Another potential headache.
By doing our videos this way, we're saving a lot of time, money, and energy while still achieving great results.
To complete the video, all we need to add are the following:
- Voice over audio
- Graphic callouts
- Background music
Now, the question is: how do you write the script for this video format? Here are some tips:
- Keep your script short and punchy. Be mindful of the video's duration, too. You don't want the script to drag on and on. For reference, our videos are usually less than 10 minutes long.
- Focus on the important features of the product. The specs can be added in as graphics instead.
- Stay true to your brand's voice.
- Read the script out loud as you're writing it. Watch out for any snags, awkward sentences, or phrases that are difficult to pronounce. Edit as necessary to make the script as smooth and natural as possible.
Lifestyle Photo and Video Shoot
We take most of our video footage and lifestyle shots on location. This is where your products would truly shine: in a real-life setting— or as close to it as you can get— so make sure to prepare a shot list ahead of time. If you can cook up a quick video storyboard or outline, even better.
Based on our experience, it's best to classify your shots like this, but you can definitely add more, depending on what you need:
- Feature Shots
- Panning Shots
Next, you have to make sure that the locale and time match with the brand or products you’re testing. We’ve seen some videos for flashlights that test in broad daylight. Come on, guys. It’s like shooting a sunblock commercial in Nova Scotia during the winter. Let’s use a bit of common sense when picking the locale and coming up with a shoot concept.
Some real-life examples:
- For Icewraps, we can get away with doing lifestyle shoots in the office. At most, we’ll head out to a gym, but it doesn’t require a lot of on-site footage. All we have to do is have someone wear the stuff we’re reviewing.
- Wild Baby is pretty much the same. We converted one of our meeting rooms into a mini studio and shot footage of our Plush Pals there.
- Tactical’s a different story. Since most of the product reviews involve the outdoors and survival, we usually shoot in campsites and trails. This means our team also does a bit of ocular inspection beforehand. Logistics takes a bit of work since it involves a weekend trip into the woods, but it's nothing you can’t handle.
The point is if you’re going to shoot lifestyle photos and video footage, make sure that the location matches your product.
Once the shoot is done, don’t forget to finalize your script and record the voice-over audio. Again, you don’t need to buy any fancy equipment. A trusty microphone (USB mics are a good place to start), recording software on your laptop, and a relatively quiet place would do the trick.
Here are some tips on recording top-notch voice-over audio:
- Record in a small, quiet room (in our experience, storage cupboards work mighty fine).
- If you’re recording in a large room, you can dampen the sound by putting blankets, furniture, and other “noise traps” in sharp corners and glass surfaces.
- Get the mic as close to you as possible when recording.
- Speak naturally and enunciate the words clearly. It helps to practice reading the script before you start recording.
- Record a couple of versions or takes so your editor can have more choices.
- Adjust the gain knob until you're happy with how loud it sounds in the recording.
Step three: Putting everything together
The worst is over. Now you’re ready for the easy part: putting everything together. A lot of things happen at the same time during this stage of the process. At this point:
- Our writers will start collating all the information and write the review blog post
- Our multimedia designers will post-process the images, edit the video footage, and add in the audio recording
- Our customer experience team will generate the affiliate links, upload the video on Youtube, and do other admin tasks related to content publication and promotion.
Best practices when writing review articles
When writing a review article, make sure to keep things light and conversational, but be thorough when going over your findings. Take note of the features that people are keen on checking, and make sure to include those in your review.
Objectivity is also the key when writing. You may be tempted to toot your own horn when reviewing your own products (and you can, in a subtle way), but still, try to be as objective as you can.
As mentioned earlier, we don’t recommend that you hide your product’s “shortcomings” or weaknesses. Be honest and use those “flaws” to your advantage instead, like how Volkswagen did with their revolutionary 1950s ads .
If you’re having a hard time ranking the products from best to the worst, good news. You can actually ditch that format and try going the “Best For” route instead. You can do this by matching each product on your list to the type of customer they’re best suited for. For example:
As you can see, we did away with the usual star ratings and just recommended a product to certain audiences. This helps you relate to a wider range of people, too.
It’s also important to format your article well. Most review pieces are quite long, and it can easily intimidate your audience if you don’t format it well. Avoid large blocks of text by breaking it down and using headers, subheaders, images, and other media.
Best practices when editing videos
Editing videos is no walk in the park, so if you’re not confident in your chops, it’s best to leave this to the pros. Still, here are some best practices that we employ when editing:
- Use software like Adobe Premiere Pro and After Effects
- Compile all the footage and edit the video according to the storyboard
- Using stock video footage is fine as long as it matches well with the rest of the video.
- Pick the right background music. There are tons of royalty-free music sites out there.
- Use animations and embellishments as final touches.
Step Four: Publication
Game, set, match! Your content is ready; all you have left to do is tie up the loose ends and hit publish.
Here's how we do things:
- Upload and publish the video on Youtube
- Embed the published video on the review article
- Publish the blog post
- Promote the blog post
There are some best practices to remember at each step. Let's go over them real quick.
Publishing videos on Youtube
Before hitting publish on Youtube, make sure to do the following:
- Spruce up your channel’s header image, add links to your social media accounts, and make sure your About page talks about the value you're giving to your audience. Adding a few keywords in this section also does wonders.
- Optimize your video title and description. Do keyword research and sprinkle the keywords in these areas.
- Create a catchy Youtube thumbnail. You can ask your designers to do this, but if you're going the DIY route, Canva works wonders
- Include your affiliate links in the video description or as a pinned comment.
- Interact with your audience. React with a “heart” and reply to comments as much as you can.
Once the video is uploaded on Youtube, you can then embed it in your article.
Publishing the blog post and sharing on social media
We like to do some SEO housekeeping before hitting publish on the blog. Here are some of the things on our to-do list:
- Title should ideally be 60 characters or less
- Optimize your meta description
- Images should be no more than 200kb and should have alt-text
- Make sure to check the right category and select the correct tags
- Use internal and external links as appropriate
- Use affiliate links on the main blog content as well
- All links within the doc should open to a new tab
Once you have all of this down pat, you can then hit publish and share your shiny new product review article on social media!
Congrats, your very own review article and video are now out in the world!
Hiring and training the right people for the job
Feeling a bit lightheaded with the sheer amount of work the whole process involves? Don’t worry, there’s a solution to that problem.
Instead of going at it on your own, you can simply hire people to produce and publish the content for you. This allows you to leverage your time, effort, and resources.
Should you go agency or get someone from a freelance platform like Upwork or Fiverr? It’s cheaper for sure, but having individual contractors for a project like this allows little space for collaboration, especially when they have to go on-location.
Create a catchy Youtube thumbnail. You can ask your designers to do this, but if you're going the DIY route, Canva works wonders.
In our experience, having an in-house team of creatives is the best way to go.
When looking for potential team members, it’s important for you to set some standards. Here are some things we consider crucial when screening for in-house creatives:
Here’s a rule of thumb: don’t settle for mediocre writers. Your writers do a lot of the heavy lifting for this project, so make sure that they have:
- The stamina to write lengthy articles and to write it well. These pieces can run for at least 2500-3000 words!
- The ability to break complex ideas or specs into small bite-sized pieces that are easy to understand.
- Super strong research skills. They should be able to look into the technical aspects of the product without breaking a sweat.
- Impeccable grammar and writing chops—because Grammarly can only do so much. Your ideal writer must also be able to write according to the brand's tone.
- Great communication and collaboration skills! This is a team effort, so they must be able to pitch ideas, as well as give and receive feedback with ease.
You can get three different guys to take photos, shoot video, and come up with graphics, but if you can find one person who does all three, you’ve basically hit the talent jackpot (like we did!)
Your ideal multimedia designer must have:
- A natural eye for design. They should be able to convey ideas well and turn those ideas into visual assets for your brand.
- Ability to multitask. Skills for this project include: product photography, storyboarding, photo and video editing , and graphic design.
- Proficiency in programs like the Adobe Creative Suite (Lightroom, Photoshop, Premiere, and After Effects to name a few)
- Great communication skills. They need to be able to express their ideas and take constructive critique in stride.
Virtual Assistants (VAs)
Your VAs are essential in publishing, promoting, and tracking your review articles and videos. Make sure that they have:
- The will to help out before, during, and after the production. They're usually asked to model for shoots, or help in designing the sets.
- Insanely strong organizational skills. They should be able to schedule the publication of content across your social media channels, engage with the audience in the comments section, and answer any inquiries. Knowing how to optimize these posts is a plus!
- Analytics skills and outreach skills. Your ideal VA should be able to track and measure the effectiveness of your content.
If you made it this far, congrats! Creating review articles and videos certainly ain’t a walk in the park, but they pay huge dividends over time. When done right, they can drive traffic to your site, boost brand awareness, and save you money on advertising costs.
That being said, the process that we’ve outlined here isn’t set in stone. This can still change as we refine our methods. You, too, can tweak and customize it to fit your business.
How will you improve this process? What products are you keen on reviewing? Let us know in the comments below!
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How to make a review channel on YouTube.
YouTube is a popular online platform to post review videos that share your unique perspective and opinions.
For people with special interests, a YouTube review channel is a great way to broadcast that energy. Help others make informed decisions — and entertain them along the way — with honest reviews and professionally produced videos. Here are a couple of rules to keep in mind.
Rule #1: Post honest reviews for your viewers.
Whatever you’re reviewing, if your viewers can’t trust your opinions, you won’t be able to build a YouTube following — not easily, at least.
When you are consistently open and honest, viewers can learn to rely on your opinions when they are deciding whether to purchase the hottest new technology, watch a recently released TV show, or visit a new restaurant. Successful YouTube review channels build strong reputations with their subscribers, who will want to return each time you release new content.
Rule #2: Showcase your personality and your product knowledge.
To keep viewers engaged and coming back for more, your videos should showcase your personality as well as the subject of your review. Here are a few tips:
- Show a product on camera from different angles, for a full 360° view.
- Share your opinions about where the subject of your review excels, and where it falls short.
- Put a product in context by providing examples of how it can be used.
- Talk about your personal experience with a product, including how it was packaged and shipped.
- Remember, you don’t have to limit yourself to product reviews. Easily share your thoughts on restaurants, games, movies, and whatever else you’re passionate about.
Rule #3: Create high-quality videos with a video editing program.
For a professional presentation, you’ll also want to consider your video’s lighting, audio, and thumbnail image. A good video editing program will help improve the quality of your video review, which in turn improves your audience’s experience. Whether you’re a beginning or advanced YouTuber, you can make a great impression with smart video editing tools like those found in Adobe Premiere Pro.
Explore what more you can do with Premiere Pro — start your review channel today.
Influencer Resources | Tips & Tricks
7 Proven Tips To Create Incredible Product Review Videos On YouTube
Published On February 21, 2022
YouTube is a giant platform for brands and influencers alike to ace their top-notch branding game with trustable YouTube stars. In the world of vast social media presence, YouTube is still on top of the game. Over 50,000+ years of product review YouTube videos have been watched only on mobile in the past two years. Brands trust YouTube Product reviews for leveraging them with a trusted name.
But becoming a YouTube sensation or a desired YouTube product reviewer doesn’t come easy. Product review videos are a gigantic business on YouTube. Over 90% of millennials in the age group of 14-18 still rely upon YouTube reviews. However, the product reviews are not limited to the beauty industry or gadget/tech industry only. Even the big shot Nissan turned to this phenomenon to strengthen their market presence.
Why Is There A Sharp Increase In The Number Of Review Videos On YouTube?
Video content comes naturally, unadulterated, and piques the interest of the consumers if it comes from their top content creators. The video content is widely consumed, be it the short form or the long-form. Talking about the skyrocketing success of YouTube product reviews, 79% opt to watch video reviews rather than text-based written content. The written reviews always have the side of getting manipulated, while the original video-based YouTube product reviews are less likely to surrender to any maneuver. Excellent reviews also stand in the demand curve of the brands and businesses from top YouTube reviewers.
Another fantastic fact – the top reviewer for toys is a nine-year-old boy with a channel named Ryan’s World and a mass following of 27 million subscribers!
Another channel named unbox therapy with 17 billion authentic followers is a tech review channel with a subtle, no ramble approach to give the users what they are looking for.
Why Are Product Review Videos Crucial?
The science behind successful product reviews comes in with the reviewer’s authenticity and honest views. When brands join hands with the YouTubers, the product review does not come with a script but with the reviewer’s authentic experience.
Hence, product reviews are essential because:
- It fortifies the brand’s credibility and widens users’ interest in their products and offerings.
- It drags your potential customers on the path of purchasing with the help of good product reviews.
- Product reviews are most likely consumed by the present users and those interested in them. Shaping positive relationships with existing customers paves the way for a fruitful journey and lets potential customers have a harmonious relationship with the brand.
- It lends the right opportunity to the potential customers with new avenues to optimally use the product.
- The product reviews feedback identifies the overlooked loopholes and tailors the experience most acceptably.
The Key Elements To Make An Effective Product Review Video
The businesses expect influencers to present a relatively positive review equipped with complete authenticity. There is no product review template to follow or YouTube product review sites to seek reference. When paid to speak blatant truth and appeal with the most honest reviews, the influencers promoting the brand products may need to tweak their review videos a little. That could be pretty tricky, but speaking of the space the social media offers, all it needs are some key elements to make an interesting YouTube Product review video.
- It is imperative to brief the audience first-hand on the workability and function of the product. If you want to invest an audience into your review, they should understand the working model.
- Next is the primary product information describing the size, price, and where to source the product. No matter what you’re selling, it harbors audience interest, and they are eager to become customers— the quintessential information wards off any qualms about the product’s features.
- What is something that drove your interest to come back and make a review video of it? Talk about the pros and the beguiling characteristics of the product like a high-concept product video. Show and tell like the first graders who are enthusiastic about telling. You can display your 360 photography skills and even share the story behind the brand (an association with a social cause maybe).
- In a full-fledged review video, not everything about the product turns you happy. There could be flaws, glitches in the functions, or the packaging failing to impress you. If any, point out the flaws to stand on your take as a genuine YouTube Product reviewer.
- Share upfront with your audience whether you would repurchase it. A product may fall into place where there are all the chances you will purchase it back and times where it failed to impress you. Speak about it. More than the sweet, positive review, it should be for the audience, and they need to take the call. Product specs are fine, but today’s consumers are savvy. More than the glossy products, they are after the brands that are on a mission. Mention it too.
- To make your audience well-versed and aware of the product, add a valuable piece of information in the product title and the description. The title and description is a place of content discoverability. Optimize it with hashtags, product links, video content that drive value.
The ace YouTube creator Brittany from VasseurBeauty does an excellent job on products from specific stores, like IKEA and Amazon. Her videos feature reviews are a fine amalgamation of an influential review strategy brands are looking for.
7 Top Tips to Create Like-able Product Review Videos on YouTube
The long lectured videos with constant rambling may bore your audience. To get the spark of the audience by enticing them with the rightful information and what they are looking for, you need to create product reviews with a handful of tips.
1. Influencers with a niche audience get better engagement
It may not be a cakewalk to instantly influence the audience with your brand’s product reviews, but genuine reviews and expertise as a creator will make your audience feel inclined. If your audience is from a niche and you hold authority with a better engagement, it can drag them to make a quick decision. The influencers with a huge following may deluge the audience with everyday unboxing, while a micro-influencer with a genuine reach and audience can turn the tables.
2. Be Yourself
The audience is invested in you for a reason. The brand promotions and the product reviews are well consumed because you present them. Brands often negotiate using the YouTube Product review script, which may sound like reading out the review, vanishing its true essence. But the audience has a sharp eye to detect the maneuvering from your regular content. Hence, sound naturally conversational, not robotic, while referring to the shooting script. Own your branded content like your regular content giving it a flavorful touch of your content curation.
3. Three Minutes review is ideal!
Reminder to not stretch your video way too long. Otherwise, it will perfectly fit in for a doctoral thesis. There is a reason to keep the video length not over 3 minutes because it may get harder to keep the audience’s attention riveted for longer. Succinctly apt review videos with an easily digestible storyline are better to consume. If your videos exceed the limit, you might need some judicious editing skills.
4. Experiment with the product
YouTube videos thrive on the unfiltered reviews and personalities vouching for it, so make it count. A creator’s mind is abundantly creative, and there is enough room to experiment with the product uniquely. Experiment with the product and gently place it as the attention-grabbing center-staged muse by talking explicitly about it.
5. Use Quick, clean edits
Editing is a fine art in the creator economy. To foster your video quality, use quick and clean edits . A simple thumb rule is that anything going over 3 seconds without a cut is an unnecessary drag. Allow your brand review videos to come out presentably attractive by planning things, doing it right, and working on entertainment and information.
6. Make the Campaign measurable
The chaotic world of YouTube reviews surpasses almost every platform, hence making the campaign measurable is one crucial task. Measure success by reviewing the insights and optimizing your strategy based on what the audience liked and didn’t like. It is a sure-shot way to be accountable for the coming campaigns and apply them.
7. Pair with Giveaways
Pairing a YouTube Product review with a giveaway is a path to success for many content creators, mainly sponsored reviews. It works as a phenomenal strategy to grow the YouTube channel and iron out what you can offer to brands. It also gives an insight to brands on how they can envision their product by collaborating with you. Giveaways combined with reviews offer the brand more exposure and an opportunity to tap into a broader audience. Also, reviews and giveaways serve as a fun content format for creators.
Use this YouTube product review overview effectively, and you can be all set to collaborate with the best brands worldwide. YouTube is a vast platform and still the pact leader where the audience turns up for quick and genuine reviews. Your loyal following on your YouTube channel will mark your success, so make the most of it to generate a conversion.
Product reviews are a tried and tested strategy that wow the audience by bringing money and positive attention. It is your reputable job to showcase the products or services of the brands strategically and imbue elements that surprise them. So, try these tips & tactics to stand out for your next significant brand collaboration.
In case you are looking for brand collaboration opportunities, head straight to Atisfyre, our AI-based influencer marketing platform. The platform automates influencer matchmaking with the right-fit brands to match goals and values.
Sign up today to get started!
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CREATE | MARKETING | REVIEWS
Create informative review videos for free., explore vimeo’s review video templates..
How to make appealing review videos in minutes.
Get started →.
- Choose a review video template. Vimeo’s lineup of video templates are designed to capture attention, make your video look professional, and get you creating immediately.
- Choose from Vimeo’s stock images. With Vimeo Create, you can find stunning stock images to add to your video or upload your own images and clips.
- Edit the template to match your brand. Make on-brand review videos with Vimeo Create’s editing tools. From filters to text, you have everything you need at your fingertips.
- Save and share. Share your completed video to social media directly from Vimeo Create’s review video creator or save it to your computer to use it anywhere.
In a society that tracks social events in real-time, the reach and relevance of content is often related to how fast, and how much, you can execute in the moment. Tools like Vimeo Create help enable that. Chris Cantino Co-Founder of Supermaker
Using Vimeo Create has definitely saved me a lot of time and energy. Now I feel like I can be more creative with the overall framework of the videos. Carleigh Craparo Social Content Manager at Tappan Collective
Vimeo Create allows us to easily create videos that can be posted on our IG Stories, feed, and website. It makes creating videos simpler and less time consuming! Felicia Alexander Co-founder and President at Boxunion
Best practices for creating high-impact review videos.
Review videos can leave a long-lasting impression on your viewers. Whether you’re creating a product review for a brand partnership or highlighting your own, follow these expert tips to help your video stand out.
Use a script to guide your video.
The last thing you want to do is make it seem like you’re reading from a teleprompter when you talk in your video. But a script can help you make sure you’ve covered everything you wanted to talk about in an organized way.
Write a script, practice the script, and become familiar with your key talking points before shooting. You’ll feel more comfortable and prepared to cover important information while still coming across as authentic and relatable.
Explain unique features.
Avoid using reviews to give viewers a rundown of all the specs and features of a product or service. Instead, explain what sets it apart. Your audience wants to know why they should consider spending their money on what you’re talking about instead of a similar item or service. Make sure their questions get answered in your video.
Keep your review video simple and professional.
Simplicity is the way to go. You want your product or service in the spotlight rather than fancy animations, transitions, and other elements that could distract from the review. Consider shooting in front of a solid background and keep the set minimalistic to allow the product to be the star of the show. Vimeo Create includes an array of tools to help you achieve the perfect finished product.
More useful resources
Review videos frequently asked questions.
- The best length for your video depends on your audience and how in-depth you want to go with your review content. Platforms make a difference, too. People watching your video on YouTube might be happy to watch for a full 20 minutes, but Twitter users will probably want a shorter, one- to three-minute video. Remember to keep your information clear and concise to make your video educational without being overly lengthy.
- A product review should offer plenty of information to help your viewers decide whether the product is right for them. Before producing your video, ask yourself what you’d want to know about the product before you’d decide to buy. Write down your questions and use them to create a video script to guide your review video.
- The best review videos have the product you’re talking about front and center. The video should showcase the product at work, if possible, and highlight its best features. It’s also important to be honest. Your viewers will appreciate your ability to share the product’s pros and cons to help them navigate their buying journey. Use Vimeo Create to make your video look professional. Easy-to-use editing tools let you customize your video’s transitions, messaging, layout, and more to match your brand.
Create a click-worthy review video for free.
Jul 6, 2021
How To Make a Great (and Profitable) Product Review Video
And key things to avoid.
As the owner of a home automation YouTube channel and an Amazon Influencer, I’ve made a lot of product review videos — more than 800, to be exact. A good product review video can be extremely helpful to your audience as they decide whether to purchase something online. It can also generate a nice profit for you — as I’ve shared before, I average about $53 per hour when I make review videos for my YouTube channel.
Making a great product review video isn’t hard or time-consuming , but there are some important things to keep in mind, and important steps you can take as a creator to make your video as useful as possible for your audience. This is especially important if you’re making videos to market your own product or brand and want to help your audience really understand why the product will help them. There’s also a few key things to avoid in product review videos, many of which aren’t obvious if you’re new to the genre.
Here are my tips for making a great (and profitable) product review video, whether you’re on YouTube, Instagram, Amazon Influencers, or any other creator platform, or even if you’re making product-centered videos for your own brand.
Everyone has had the experience of ordering something online and finding that it looked totally different when it arrived than it did on the website. Maybe you meant to purchase a little box of paper clips for your home office, and instead ended up with a giant case of them which you could never make it through even if you used paper clips every day for the rest of your life. Or maybe you bought a bicycle for your toddler and found that it was actually sized for their doll.
As a creator, your product review videos can help your audience avoid these kinds of ecommerce surprises. A great review video should always show the product in action. To do this, get physical with the product you’re reviewing; pick it up, hold it, use it, and demonstrate it for your audience. Give them a sense of the product’s scale, what it’s made out of, how much it weighs, and whether it feels solid and well-built or shoddy and cheap. Show them how it sounds, or even in the case of cosmetics or food, how it smells and tastes.
Think of yourself as a physical stand-in for your viewer. If they’re shopping online, they can’t pick up the product they’re considering and try it for themselves. So you have to do it for them, showing and describing the experience (both good and bad) in as much detail as possible, so that your audience feels like they’re there with you and are physically using the product themselves.
To help achieve this, I always like to use the products I review in a real-world environment, instead of isolating them on a desk or in a lightbox. If I’m reviewing a kids’ basketball hoop , I’ll show it in my backyard. If I’m talking about the best chicken feed, I’ll demo it in my chicken coop (poop and all!) and let my backyard chickens sample it on camera. I once reviewed a survival food bar for use during natural disasters and ate one myself on screen in all its oily, nasty glory.
Physically show your audience how a product performs and what it’s used for, and you’ll deliver a ton of value as they consider whether to buy it.
Don’t Regurgitate (Share Your Thoughts Instead)
A lot of new reviewers make the mistake of talking too much about a product’s features in their review videos. Don’t get me wrong — sometimes it’s important to share a few key features of the product you’re reviewing or to highlight aspects that you feel are most important.
In most cases, though, your audience is totally capable of reading the product’s Amazon page or Googling it in order to learn about its basic specs. They’ve almost certainly already done this by the time they’re viewing your video. For that reason, talking at length about features isn’t helpful. You’re basically just regurgitating the product’s spec sheet back to your viewer. It’s like the person who puts a ton of text on a Powerpoint slide and then reads the slide verbatim during a presentation. Not fun or helpful.
Instead, focus your review videos on your own thoughts and impressions about the product. Are the company’s claims about it accurate? Does the battery really last as long as the spec sheet claims? Is it really as durable as its manufacturer says it is? How is the company’s customer support? What do you like (or hate) about the product’s design? Is there an overlooked feature that you think is great? If you’re the product’s creator, what was the journey that lead to creating it, and what problem did you hope it would solve?
Your thoughts are valuable because they provide a real-world reality check for the product’s features, specifications, and advertising claims. Any company can say that their product is the best. As a reviewer, you’re there to say whether or not they’re right — or to provide compelling evidence that your product is the best if you’re on the brand side.
If you’re struggling to come up with things to say about a product, give yourself a framework to build on. Here are some simple frameworks you can use to make a high-performing video if you find yourself lost for words:
- The Three Best Things About Product X
- This Feature of Product X Surprised Me
- Here’s My Favorite Way to Use Product X
- Product X is Better Than Product Y Because ____________
- Two Things I Wish I Knew About Product X Before I Bought It
- Why Product X is the Best _______ On the Market Today
I find that all these prompts have yielded videos that my viewers love (and which earn well).
You can also follow a preset genre. Unboxing videos, product setup videos, and simple tutorials about product features all do well and follow a consistent format. Don’t overthink things. One of my best-performing recent videos is a tutorial about changing batteries on a Swiffer . It has 59,000 views.
You Don’t Need to Be On Camera (Usually)
Good news for the camera-shy: you don’t need to be on camera in order to make a great product review video. Or at the very least, you don’t need to be identifiable on camera.
Some of my best product review videos show only my hands. It’s a style called POV (Point of View), and it’s great because you can shoot your videos yourself (hold the camera in one hand and the product in the other), and don’t have to reveal your identity unless you want to.
Viewers love POV videos because they automatically imagine themselves in your place. Your hands become their hands, and they can picture themselves holding the product, interacting with it, etc., as they see you doing these things in your video. There’s not the distraction of your face and body language to pull them away from the product.
The exception to this rule is cosmetics, beauty products, fashion, and to some extent, food. If you want to show your viewers how to apply a particular kind of makeup, you’ll probably need to put it on yourself in order to give a useful demo. If you’re in these genres, work on getting comfortable being on camera. If you’re reviewing electronics, home products, toys, and the like, you can let your hands do the talking.
Leave These Things Out
In making great product review videos, what you leave out is just as important as what you include.
Firstly, here’s a surprising one, and one that beginners often get wrong (and I got wrong for years myself). Unless you’re making a video about a limited-time deal, you should never mention a product’s price in your videos. Why? Because prices change all the time. You want your videos to be “evergreen," generating income or driving sales of your own product for years. Nothing dates a video faster than a price which has changed dramatically since the video was shot.
Likewise, never reference interface elements or features of your platform in your videos. Ever seen a video where the presenters asked you to “Press this button to subscribe," gesturing to a button that no longer exists? It’s embarrassing and confusing to viewers. Also, you never know what platform you’ll put your videos on in the future. Take it from me: editing references to “subscribe buttons” out of hundreds of videos so you can publish them on a new platform that doesn’t have subscriptions is no fun. Save yourself the hassle, and avoid these references in your videos, so you can be as flexible as possible about where you share them.
You can always make a “clean” video with no platform-specific references and then add on a platform-specific call-to-action clip at the end before you publish the video. I now shoot my videos without platform references, and then add in a “please subscribe” clip to select videos when I put them on YouTube.
One thing you should never leave out is disclosures. If your video contains affiliate links, a brand paid you to make the video, you’re talking about your own product, or you got a free product to review, always disclose this. It’s the right thing to do, and it’s the law .
Above all else, remember that your thoughts about a product matter. They’re important, unique to you, and worthy of sharing.
Be you. Too many product review videos are made by professionals who use the product for a day (or even just a few minutes at a trade show or press event), shoot a quick and cursory video, and then move on. In many cases, the person reviewing a product has never actually used it.
The existence of all that low-value content makes real product reviews that share the perspectives of an actual person who has actually used a product (especially in their own daily lives) incredibly helpful for your audience. One of my most popular videos shares my thoughts on my Leica Q camera . I waited four years to review it, and my viewers appreciate the long-term perspectives I can provide based on nearly half a decade of actual use. Likewise, passionate videos by a product’s creator are engaging and helpful, too.
If you’re reviewing other brands’ products, your videos are incredibly valuable not just to viewers, but for companies too. Videos from real product users are a hot commodity for brands, in a world where people are increasingly skeptical of traditional ads. A single video by an independent creator can drive tens of thousands of dollars in sales for a company.
Keep that in mind if you’re negotiating a sponsored content deal with a brand, or if your channel grows and you find yourself feeling guilty that companies keep sending you free products, or that YouTube sends you hundreds in ad revenue per month. It’s easy to feel imposter syndrome if you’re not a professional sitting in some giant studio reviewing products for a major tech news outlet.
But you shouldn’t. Your thoughts and impressions about a product matter. Your perspective as a real user matters. Your videos matter. Go out and make them.
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How to Record High-Quality Video Reviews (And 4 Examples of Great Ones)
We give you tips on how to record high-quality video reviews along with 4 examples of video reviews made using vocal video to inspire you to make your own..
Steve Norall • June 17, 2022
Video reviews — where customers review a product or a brand via video — are an extremely powerful marketing tool because they are so authentic. However, video reviews have historically been complicated, expensive, and time-consuming to produce.
Brands would usually hire professional videographers, spend hours on location, and then take on a team of expert editors for post-production. This potential cost and effort still prevents lots of businesses from recording their own video reviews to use in their marketing.
Vocal Video’s video review and testimonial recording platform was specifically designed to cut through all of this time and effort. You can produce extremely high quality, genuine video reviews without professional videographers or hours spent editing.
In this article, we’ll give you a brief rundown of how Vocal Video works and show 4 great examples of video reviews created using our platform, to get you inspired to create your own.
If you’d like to try Vocal Video yourself, to see how easy it is to create high quality video reviews, sign up for a free account , or find out more here .
How to Use Vocal Video to Record Your Own High-Quality Video Reviews
The power of online video reviews is that they show your real customers giving their genuine opinion of your brand. Seeing their faces, hearing about the customer experience directly, and watching their enthusiasm for what you do is far more powerful, and feels immediately more relatable, than just reading a written testimonial, for example. Harnessing the social proof of video for your marketing helps improve conversion rates and ultimately make more sales.
At Vocal Video, we know the power of social proof firsthand, and how hard it can be to record these videos. Our founding team spent over 10 years working on SaaS products and we tried a variety of ways of making videos, including spending thousands of dollars on professionally-produced video content (read our full founding story here) .
Based on our experiences, we have specifically designed Vocal Video to make it easy, fast, and cost-effective to create video reviews and video testimonials without any videography expertise, and whenever you need them. We simplified the video production process to make it accessible to every business.
You just send out a link to a satisfied customer, they click on the link to record a video review for you on their mobile device, laptop, or PC. You don’t need to arrange a time and date with them or send out a film crew.
After recording, a pre-edited, professionally styled video is sent to your Vocal Video account where you can make more edits using our easy in-platform editing tools (this is optional because the pre-edited version is already high-quality). Finally, you can host or embed the polished video without having to export or download it.
On average, it takes less than 15 minutes to set up. Here’s how you can continuously capture and create your own video reviews using Vocal Video in just four steps:
1. Set Up a Simple Process to Collect Videos Directly from Your Customers
The first step in the Vocal Video process is to put together what we call a video collector. This is like a ‘wizard’ that your customer follows to make a video testimonial for you by recording themselves answering a set of questions that you create for them.
Click here to see our article with detailed information and tips on how to design video testimonial questions to get high-quality responses.
To kick start this process, and make it even quicker, you can pick one of our 45 templates designed for a range of use cases, including customer reviews, product reviews, employee testimonials, and more.
The templates give you:
- Suggested copy for a three-step email sequence to request, collect, and follow-up on customers who agree to record video reviews for your brand.
- Three suggested questions for each template (which you can tweak or swap out, as well as adding more).
- A customizable welcome message.
- A suggested thank-you message.
You simply make the changes you want to your chosen template, add your own brand colors and logo, and include an optional incentive for reviewers who record a video (we offer a monthly cash prize draw, or you can choose to add your own custom incentive).
Finally, you send off an automatically-generated link to your customers pasted into an email, via SMS, in messaging services, or even posted on your social channels.
Once you’ve set up a collector, you get to keep it to use again (or adjust for different campaigns) in the future, making the process even speedier the next time you want to collect video testimonials. Plus, you can include the video collector link in automated marketing emails to request and collect video reviews.
Click here to find out more about how to collect video testimonials using Vocal Video.
Vocal Video Walks Your Customers Through Recording a Video Review On Your Behalf
The Vocal Video collection process is designed for your customers to record video reviews remotely and in their own time. After you send out the link (as explained above) the recording process is in the customer’s hands. It is super easy for them to record an authentic review in minutes.
All your respondents have to do is click on the collector link to go to an interface like the one shown below:
The collector is hosted directly on the Vocal Video platform, so customers don’t have to download or sign up for anything to get started with recording. They just use their own mobile device, tablet, laptop, or PC to record the review video.
After that, they are shown prompts including the questions you set when you built the collector (similar to the example below) .
Once they’ve read the question and are prepared to respond, they simply choose whether they’d like to record their video review as video or audio.
They answer each question one-by-one and can play back their responses after each recording to check on how they look and sound. If they don’t like what they see or hear, they can simply re-record.
When they are happy with their recording, they click to finalize the video and it gets automatically sent to you.
2. Receive an Automatically Pre-edited Version of Your Video Review
Once answers to each question have been recorded Vocal Video gathers the video responses together into a single seamless video, automatically adding features including:
- Title cards
- Question cards
- Motion graphics and animations
- A call to action
So, the initial video you receive already includes everything you need to publish it directly on your website, on social media, or any other marketing channels, even before you’ve edited it using our platform’s in-built tools.
3. Use Our In-Built Tools to Edit and Polish Your Video Review
Even though the bulk of the editing work is done for you automatically (as we described above in step 3), Vocal Video also gives you the editing tools you need to add extra polish and even more impact to your video reviews.
The easy to use editing suite, right inside the Vocal Video platform, has been designed for anybody to use, even without any previous video editing experience.
The editing tools let you:
- Change the order of each scene in the video (by dragging and dropping them into place).
- Trim scenes and edit down responses.
- Change colors, branding and logos.
- Alter background music (choose from our free music library or add your own).
- Modulate music and audio volume.
- Edit captions.
In our experience, most of our users can get to grips with our editing tools right away, and even those who need further instructions, take to it in under 15 minutes, without needing to sit through long video tutorials or read huge ‘how to’ documents.
Click here to check out our 7-minute video for everything you need to know about using Vocal Video’s in-platform editing tools.
And Finally, Share Your Video Reviews on All Your Marketing Channels
Vocal Video automatically generates embed codes and share links for your video reviews, which you can use to post to your social media channels, on your website, and wherever else you want to show them online.
Click here to find out more about sharing and embedding Vocal Videos.
Get Inspired: 4 Examples of High-Quality Video Reviews Created Using Vocal Video
For inspiration, we’ve selected four great examples of video reviews created using Vocal Video to show you what you can produce using our innovative platform.
Customer Video Reviews
This online video review for FAMtastic Fertility, a provider of courses on female fertility, is an excellent example of how to record a customer video review using Vocal Video.
The respondent is eloquent, well put together, and does a very thorough job of giving her opinion about the course she has attended. The questions asked in the video are incisive and have drawn out specific details from the reviewer, making the video very engaging.
The automatically-generated captions, which have been edited (note the addition of the name of the podcast for additional information), make the video more inclusive and accessible.
Product Video Reviews
This is an example of a product review shared on the Fellow.app website. It’s one of six video reviews included on a dedicated reviews page.
All six of the videos together give great social proof of how the Fellow meetings and agenda app works for each of their specific use cases.
Employee Video Reviews
This is an example of how video reviews can be used for recruitment purposes. It shows an employee of the company describing their career path before working at Wonolo as well as describing what they like most about their job. Employees can also create training videos .
The video testimonial is just three minutes long, but there is a clear authenticity — helped along by some great interview questions to tease out good anecdotes.
Event Video Reviews
This video review of a Google Cloud event, recorded by Spotify, is a great example of how enterprise companies use Vocal Video. In this case, to promote and review an industry event on Linkedin .
Create High-Quality Video Reviews Using Vocal Video
As you can see from the high-quality examples above, using Vocal Video, you can record a variety of polished video reviews to share on your marketing channels.
Our process has been carefully designed to make it as simple as possible for anyone to collect, record, edit, and share video reviews using only the Vocal Video platform and absolutely no video production expertise or experience.
Product strategy, marketing, customer success (oh, and CEO too).
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Pay Per Video
Testimonial Video Templates
Research: The ROI of Video Testimonials
Video Series: Behind the Marketing
6 Great Examples of Video Testimonials
Recording High-Quality Video Reviews
11 Examples of Powerful Client Testimonials
What is Customer Marketing?
Video Review: How to Give Effective Feedback
Videos are a powerhouse when it comes to marketing, explaining your product, and much more.
Heck, when users are spending 88% more time on websites that have videos, you can see their power just in terms of retention.
Unfortunately, it’s hard to request or create effective videos if you don’t have experience in the field. Terms can be confusing, and video producers might struggle to act on the feedback you give if you don’t know how to communicate the message effectively.
That’s why it’s vital to know how to perform an effective video review; there’s an art to it.
At Process Street , we’ve gone through the hard work of learning how to review videos and give actionable comments. That’s why I’ll be showing you how to do just that., including:
Basic video creation process
Video editing steps, what is a video review, video review glossary, the video review process, video review best practices, run your video review processes with process street.
Let’s get started.
Before we dive into the video review itself, it’s important to set some groundwork.
When we first started creating videos here at Process Street, I’ll be the first to admit that we didn’t know much about the field. We had some basic knowledge from the combined experience of myself , Vinay (our CEO and co-founder), Cameron (our CTO and co-founder), and others, but our dedicated Video Producer hire, Heather Haynsen , was our first true step into video creation.
As a result, we spent a lot of time messing around and stuck in the confusion of terms and practices. If you know the groundwork, you won’t waste that time when it comes to the review.
To have your videos ready on time, in-budget, and in the best shape possible, you need to be able to give effective feedback. That’s how we’ve been able to go from one video every quarter to four going live in this month alone!
To do that, you need to know what’s involved in the process.
The basic video creation process is as follows:
- Client brief
- Script and/or storyboard
- Asset creation
- Video review and iterations
Step 1. Client brief
Everything starts with the client brief. This is where you need to cover:
- Why you’re making the video
- Who’s watching the video
- What you want them to take away from it
- Launch date
- Requested asset types
- Specific elements needed
- Existing content to be reused
- The longevity of the video
- Where it will be published
- Where the project folder will be stored
- Who will approve it
- Other figures involved
While most of these are self-explanatory, let’s cover some in deeper detail.
First, you need to know why you’re making the video, who it’s aimed at, and what you want them to take away from it. If you don’t have these laid out in black and white it can be easy to include (or even focus on) elements that don’t add value to the final video.
The launch date should be set so that everyone involved (especially the video producer) can work backward from that point and plan necessary due dates. They’re responsible for making sure that everyone has all of the necessary elements, so they need to know how long they have to put everything together.
Speaking of which, the runtime, asset types, specific elements, and any existing content to be reused will give them an idea of how long the video will take to produce.
Asset types are anything that is required to make the final video (voice-overs, animation, music, screen-capture footage, etc), while specific elements are anything that needs to be created from scratch.
If the video has a large scope then you may need to give ground on the launch date. It’s not reasonable to give a date suitable for a 30-second intro video made from reused content to a project for a 5-minute in-depth explanation with custom graphics.
Likewise, the longevity of the video (ie, how long the video will be correct and relevant) matters because it will give you something to weigh against the amount of work involved. If the video will always be relevant then it stands to reason that you can invest more time and money into getting it perfect.
If, however, your product is going to have a UI update in the next month which renders the video incorrect, it could be worth postponing it until after the update or doing a basic job which you can later revisit.
Thinking of where the video will be published will change the approach that the video producer needs to take, along with affecting who will see it. YouTube is an obvious choice and can be used pretty much no matter what your brand image and tone are, while platforms like Vimeo are better suited to high-definition videos with production quality and costs to match.
The project folder location is exactly that. It shows everyone involved where the project will be stored while in progress, and should be somewhere that anyone who could help with the project can access. For example, we have ours in a shared Google Drive which everyone can access.
Similarly, stating who will approve the final video and what other figures will be involved sets expectations for who can be contacted with questions.
Step 2. Script & storyboard
Now we move on to the first step of video creation – the script and/or storyboard. It’s worth noting that, while scripts are common (and almost always necessary, even if it’s just a rundown of the visuals), storyboards tend to be only used in bigger productions.
When writing scripts, our video producer talks to the team members with the most experience of the topic. For example, feature explanations lead to conversations with customer support reps, and so on.
Once it’s been written, the script can be submitted for approval by the people you selected in the client brief. As a bonus, we also read through the scripts as a team and give any feedback we can.
Step 3. Asset creation
Once the script/storyboard is approved it’s time for asset creation. Here is where the producer works with everyone involved in making the elements required for your video, from voice-overs and music to graphics and animations.
This is where an accurate (and reasonable) launch date pays off, as it will allow the producer to give realistic due dates to everyone else involved.
Step 4. Rough cut
The rough cut is the initial version of the video which may not have everything finished yet.
Once the assets are all created, the producer will pull everything together to make the rough cut. Everything here will be mostly finished but aspects such as sound effects, audio mixing, and so on may be lacking.
The idea is to get a basic video together which can be reviewed to critique the core elements. If a more polished video was produced before the rough cut was analyzed, there’s a chance that all of that extra work would go to waste due to a segment having to be cut or reshot.
Step 5. Video review and iterations
Here’s where your main video reviews take place.
When the rough cut is ready, the first review should focus on the basic elements (more on that later). Any required changes will have to be implemented by the producer, resulting in the first (and hopefully last) iteration. This second, polished version of the video is the “fine cut”.
Iterations will continue like this, with a cycle of producing a fine cut, getting you to review it, and then implementing feedback (if necessary).
Step 6. Publication
After a fine cut has been approved, it’s time to publish the video! Here’s where knowing the intended platform will help, and knowing your target audience will let you tailor the tags, title, and so on to be more appealing or informative.
Okay, so we have the basics of video creation down. Fantastic.
However, we’re still not quite at the video review yet. Before that, you need to know the rough video editing process.
I know, I know, it seems unnecessary. So, instead of me convincing you by myself, try answering me a few questions.
Have you ever been given pointers or advice by someone who has no idea what they’re doing?
Have you ever had to do something that you’ve got very little experience with, and ended up unable to perform your tasks correctly?
That’s why we need to cover video editing. If you don’t know what the editing process is, you’ll be unable to give effective feedback or have realistic expectations about when the project will be done.
So, as a quick summary the editing process is, roughly, as follows:
- Script creation – the producer makes the script for the video
- Audio backbone – here they focus on getting the timing down for the voice-over (VO), time the VO, account for intros, outros, transitions, etc
- Rough cut – a basic video without effects, finished audio mixing, or sometimes transitions, but with the basic flow down, with things in the right order
- Fine cut – incorporating feedback, everything is now in the right place, transitions are right, timing is perfect, everything is ready
- Color correct & audio mastering – here color correction for camera footage is done, along with EQs to making sure everything sounds perfect and really pops
Reviews tend to be at the end of each of these stages, so you need to know exactly what’s happening (and what you should expect) beforehand.
All of these are part of the video review process – that’s why you need to know them!
Speaking of which, that’s finally enough background information. It’s time to dive into the topic of video reviews.
A video review is any of a series of reviews that a video goes through before it is published. These are performed by someone other than the video creator/producer, such as their manager or client.
To simplify it, a video review lets a client check in on a creator’s commissioned work to then give their feedback. That way both parties know that the project is on track and running smoothly.
This isn’t to be confused with a video that’s reviewing something. They’re entirely separate.
The reason for there being multiple reviews (one for each step of the editing process) is that it allows any problems the client has to be dealt with quickly. For example, if an issue isn’t spotted until the entire video has been created then the client will be left unsatisfied and the video producer will have wasted their time.
Core errors in the script can be caught before a voice-over is created, negating the need for a second take. Animation storyboards can be critiqued, stopping the graphic designers from having to create an entirely new sequence.
Here are some useful terms that video producers may use which you’ll need to know. If you can refer to their work using these same terms, there’s also a higher chance of them understanding the feedback that you give them.
After all, nobody likes getting feedback that they (and the speaker) haven’t a chance of understanding.
- Intro – the opening segment of the video
- Outro – the closing segment of the video
- Zoom – taking a portion of the current picture and expanding it
- Panning – moving the “camera” of the video in a horizontal motion (this can be used in real-world footage, animations, and so on)
- Animation – a subset of video that’s not filmed directly, and is instead created via computer-generated graphics, motion graphics, 2D drawings sequenced to mimic movement, 3D models doing the same, kinetic text, etc.
- A-roll – footage used to directly tell the story of the video, usually involving things happening at the camera (you could also call these “scripted” events)
- B-roll – everything else (cutaway footage, stock photos used to fill space, etc)
- Video – an encompassing term for something that’s in a player and, when you hit play, it plays
- Multimedia – a subset of videos that use multiple item types (camera, animation, still image, etc)
- Color correct – tweaking the colors of captured footage to make sure that what the camera films is true to real life
- Color grading – making the world look like you want it to (CSI Miami is orange)
Finally, we’re at the stage where we can talk about the video review process. Here’s where you need to take a look at the video so far and make comments based on your brief.
Remember that most things the video producer does will be in an attempt to meet what you’ve told them in your client brief and any feedback you’ve already given.
This is why it’s vital to know what to expect, and what you’re talking about.
Here are the various stages at which a video review can (and should happen):
- Audio backbone
Several cuts of the video can be produced if necessary, but it’s ideal to have only one rough cut and one final cut.
If you take a thorough look through the video resources made so far and compare that to the purpose the video is meant to serve, you should be able to give feedback at each stage which will let the producer act on your instructions without the need for another iteration.
Video reviews are simple in theory. You sit down at a certain stage of production, you look at what’s been done, you make comments, then you leave the producer to it.
Unfortunately, as my team can tell you, there’s a lot more to it when it gets down to brass tacks.
As noted (repeatedly) by our video producer Heather, it’s all too easy for a client to underestimate how long it takes to do reviews. You need to be conscious of it upfront – if you don’t give feedback, they won’t meet due dates.
They need to know what you have a problem with and why, and you need to do it at the point where the work hasn’t already gone beyond that point.
If you read the script, approve it, then later decide it needs changing, that means that a whole new VO needs recording, along with timeline edits that could potentially ruin the current audio backbone and visuals.
For context, once each of the stages above has been completed, reviewed, and approved in our team, they’re “locked” down.
- Script lock – the script has been and approved, after which no edits can be made and the script goes to the VO artist
- Audio lock – the audio backbone has been approved, after which the audio can’t be rearranged structurally
- Visual lock – the rough cut has been approved, meaning that (aside from minor edits) the visuals have been confirmed, letting the producer confidently produce the final version of the video
This might seem extreme, but it’s a great way to force us to pay attention to the feedback that we give to her and to cut off our perfectionism.
Yes, you can always improve your videos, but at a certain point, the tweaks have to stop if you want to get the thing published.
I’ve mentioned how vital it is to have a centralized place to store your video files. It makes sure that everyone can access what they need without having to ask permission or message the video producer and wait for a response.
The same is true of your video production and review processes.
If anyone (at least, anyone relevant) can jump into your processes to see how things are going and who’s assigned to what, they can get down to work on their items without being confused or waiting for permission.
In other words, everyone including the video producer can get the video ready for review and publish it as soon as humanly possible.
The best way to do this is to document your processes with Process Street .
Process Street lets you create, assign, and manage superpowered checklists to keep your business running on schedule. By documenting your processes in process templates , you can provide all of the information that your team needs to carry out their work.
Single-run checklists can then be run from your process templates to track the progress of an individual instance of that process.
For example, you could have a video content approval template.
This template could give specific instructions, sample files , and more to let the video producer know exactly what they have to do. This eliminates any human error or delays on their part.
As they work through a checklist of that template (let’s say, for a product tutorial video), you can make use of our approvals feature to put in tasks that require them to stop and send off for approval from the relevant person. This person can be automatically assigned, which will put the task in their Process Street inbox and send them an email to let them know about it.
Don’t want to spend the time building a process template from scratch? No worries! We have a library of premade templates that you can import into your account for free. These are all ready-to-use but can be freely edited to suit your needs.
Check out the resources below for more information, free processes, and tips and tricks!
- Video Content Approval Workflow Checklist Template
- Enterprise Video Content Management Checklist
- 20 Free SOP Templates to Make Recording Processes Quick and Painless
- The Complete Guide to Business Process Management
- How to Set Up Always-On Video Conferencing Software For Remote Teams
- How to Create Your First Product Demo Video as a Total Newbie
- Best Video Conferencing App: Skype vs Hangouts vs GoToMeeting vs Zoom vs Join.me vs Appear.in
- The 11 Best Screen Sharing Apps (And How to Use Them)
- 10 Templates to Optimize Creative Workflow Management
- How We Use Free Screencasting Apps To Crush Communication At Our Startup
So what are you waiting for? Sign up for a free trial today and turn your video production into a well-oiled machine.
What do you struggle with in the video creation process? Let us know in the comments below!
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Ben Mulholland is an Editor at Process Street , and winds down with a casual article or two on Mulholland Writing . Find him on Twitter here .
When providing tactical feedback, keep the big picture in mind.
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How to create a powerful product review video that actually gets views & sales. ****** WATCH THIS VIDEO NEXT How to Make Money on YouTube
5 Tips for Producing Product Review Videos that Wow · 1. Exceed three minutes at your own peril. · 2. Focus on the product & discuss it equitably.
Product review videos, simply put, are videos featuring content creators reviewing different products. These videos are a great way to showcase your product
Keep your script short and punchy. Be mindful of the video's duration, too. You don't want the script to drag on and on. For reference, our
Show a product on camera from different angles, for a full 360° view. · Share your opinions about where the subject of your review excels, and where it falls
7 Top Tips to Create Like-able Product Review Videos on YouTube · 1. Influencers with a niche audience get better engagement · 2. Be Yourself · 3.
A product review should offer plenty of information to help your viewers decide whether the product is right for them. Before producing your video, ask yourself
To do this, get physical with the product you're reviewing; pick it up, hold it, use it, and demonstrate it for your audience. Give them a sense
1. Set Up a Simple Process to Collect Videos Directly from Your Customers · 2. Receive an Automatically Pre-edited Version of Your Video Review.
Step 1. Client brief · Why you're making the video · Who's watching the video · What you want them to take away from it · Launch date · Runtime