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Sales Representative Cover Letter Examples

Sales Representatives work for a variety of companies and are in charge for promoting and selling products and services. Common work activities listed on a Sales Representative resume are scheduling appointments, identifying customer needs, negotiating contracts, cultivating the relationship with existing customers, placing orders, analyzing sales trends, and making sure sales targets are met. Constant training is required in order to fine-tune their selling abilities.

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For help with your resume, check out our extensive Sales Representative Resumes .

Let employers know that you mean business, with a professional cover letter. Learn how to write a cover letter in our detailed guide.

Include These Sales Representative Skills

A sample cover letter for Sales Representative emphasizing the most important skills in the industry appears below.

Dear Mr. Bentz:

Perseverance, exceptional communication skills, and a goal-driven work ethic are all essential components to excelling in sales. As a talented sales professional with a proven history of successfully generating new business and driving revenue growth, I am ready to significantly impact your organization as your next Sales Representative.

Strategizing new business opportunities, achieving product expertise, and creating key customer and supplier relationships define my career accomplishments. My experience in prospecting and securing new accounts—while consistently providing exceptional client service and boosting the bottom line—positions me to surpass even your highest sales objectives.

Highlights of my experience include the following:

Successfully maintaining a career-long record of consistently meeting and surpassing sales quotas while earning continual recognition, awards, and bonuses for top sales performance and customer service.

Forging trusting and enduring relationships with customers, dealers, and management teams to maximize client retention and satisfaction.

Utilizing superior communication, presentation, and time management skills to achieve maximum sales and the highest level of customer loyalty and referrals.

Confident in my ability to swiftly stimulate new business opportunities by delivering dynamic presentations and building enduring client connections, I am prepared to greatly contribute to your corporate sales goals. I look forward to discussing my qualifications with you further in the near future. Thank you for your consideration.

Erick C. Kohler

How do you format your sales representative cover letter?

To format a cover letter for a job application, include these sections in the following order:

Once you have organized your cover letter’s content, make it visually appealing. Hiring managers look for candidates whose cover letters can be easily read.

For a sleek and clean cover letter that’s simple and easy to follow, choose a professional font style. Recruiters highly recommend Arial, Times New Roman, Calibri or Georgia. Also, avoid large fonts; the acceptable size is from 10-12 points.

Finally, your margins should be between 1 inch and half an inch, and the text should use single spacing and be aligned to the left. Also, keep your letter between 250 to 500 words in length so you don’t exceed one page.

What can you include in your sales representative cover letter?

A cover letter is a “sales pitch” in which you quickly introduce yourself to the employer and provide details about your top strengths and accomplishments

Give employers a better sense of your personality, attitude and how well you fit into the company. Use your cover letter to respond to the skills mentioned in the job post with real examples of how you’ve used these skills as a sales representative.

In short, show that you’re the perfect candidate by connecting your experience and qualifications to the job description as well. Finally, establish your enthusiasm and positivity about being part of the sales team.

How can our builder help you create a sales representative cover letter?

Create a first-class cover letter by using JobHero’s Cover Letter Builder . This user-friendly software lets you generate a persuasive cover letter fast and easy.

The builder guides you through a variety of templates and provides sample content for any industry. Simply follow the prompts and, in just three easy steps, you will have completed a job-winning cover letter.

A professional cover letter is the first step toward your new job!

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Sales Representative Cover Letter Samples

Sales Representative Cover Letter Samples

You can sell oh so well. But, before you sell products or services on behalf of the company, you need to sell them your sales candidacy by crafting the perfect cover letter.

Christian Eilers, CPRW

As seen in:

Ready to craft a sales representative cover letter ?

From promoting your company’s wares to international clients to sealing the deal at the end, you are a sales pro.

But, at this job you’re applying to, do they know it?

As with the way you portray your services and products, you’ve got to portray yourself in the right light here, as well.

No problem—

In this quick guide, we give you first the ideal sales rep cover letter example. After that, keep reading for our tips and advice on how you can prepare an awesome sales representative cover letter for yourself. 

Want to write your cover letter fast? Use our cover letter builder. Choose from  20+ professional cover letter templates  that match your resume. See actionable examples and get expert tips along the way.

Create your cover letter now

sales representative resume and cover letter set

Sample cover letter for a resume— See more cover letter samples and create your cover letter here .

Just remember—

Writing a great outside or inside sales rep cover letter is necessary. However, it’ll be useless if you don’t send a top sales rep resume alongside. Here’s how to fix that up:  Sales Representative Resume Samples and Writing Guide

Need to make a cover letter for other areas in sales or marketing? Check these out:

Want to explore your options further? See our full selection of cover letter examples for every career:  Best Cover Letter Examples for All Professions.

This is our version of the perfect sample cover letter for sales representative jobs:

Sales Representative Cover Letter Example

James K. Buentello

Pharmaceutical Sales Representative

2585 Red Bud Lane

Meriden, CT 06450 July 10, 2019 Robert Y. Boyd

Head of Sales

Lionsarch Medical Equipment

3987 Meadow View Drive

West Hartford, CT 06105

Dear Robert, At the moment, I am a pharmaceutical sales representative for Jurius Pharma, and I have 3+ years of experience as a top salesman for the company. Having seen your recent advertisement for a medical instrument sales representative, I couldn’t help but apply for this opportunity at a company I’ve long admired.

While at Jurius Pharma, I’ve had many tasks and developed quite a few skills which would translate perfectly to a role at Lionsarch. My knowledge of the pharmaceutical industry gives me a head start in selling your lifesaving medical supplies, and I am familiar with much of your product catalog already. On top of that, I’ve had quite a few successes as a sales representative over the past few years, including:

As you may see from these few achievements I’ve listed, I take my sales work seriously and handle it with professionalism and dedication. I enjoy connecting small doctor’s offices with the right choices at the right time. If hired, I would bring that same level of commitment and work ethic each day to work with me at Lionsarch.

If you’d grant me the opportunity, I’d love to show you how my personal brand of friendly, knowledgeable sales representative would be a perfect fit at your company. 

P.S.—Are you a fan of bubble tea? There’s this nice, quiet place right by your office, and I’d love to sit down with you and show you how I can bring the same 15% sales increase to Lionsarch.

So, you’ve just seen our take on a pharmaceutical sales representative cover letter sample aiming for a position as a medical sales rep. Let's start writing yours.

Sales Representative Cover Letter Template

How to write a sales representative cover letter for an application for employment:

1. Format a Cover Letter for Sales Rep Jobs Perfectly

To learn more about cover letter formats, read this: How to Choose the Right Cover Letter Format

2. Create a Great Heading Area on your Sales Representative Cover Letter

To learn more about cover letter addresses, read this: How to Address a Cover Letter

3. Open Your Sales Rep Cover Letter With a Compelling Introduction

Is the name of the HR representative or sales manager eluding you? Go with a greeting like “Dear Hiring Manager,” for its neutral qualities.

To learn more about cover letter openings, read this: How to Begin Writing a Cover Letter Right (Examples)

4. Show Them You’re a Perfect Candidate for Sales Representative Jobs

Not too long, not too short! Like any sales pitch, it needs to be delivered just right: What's the Perfect Length for a Cover Letter?

5. Explain to the Sales Manager Why You Want to Sell Their Particular Product or Service

Are you a member of the National Association of Pharmaceutical Sales Representatives ( NAPSR )? Earned your place as a Certified Inside Sales Professional ( CISP )? Let them know on your cover letter to really impress them!

Is this a cover letter for medical sales representative with no experience or a first-time inside sales representative cover letter? We’ve got a great guide for you: How to Write a Cover Letter With No Experience

6. Make The Sales Director an Offer They Can’t Refuse on Your Sales Rep Cover Letter

To learn more about cover letter endings, read this: How to Wrap Up a Cover Letter (Examples)

7. Sign Off on the Sales Representative Cover Letter Professionally

Following up on your employment application for sales rep jobs needs to be done strategically. Here’s how: How to Follow Up on a Job Application

When making a resume in our builder, drag & drop bullet points, skills, and auto-fill the boring stuff. Spell check? Check . Start building a  professional resume template here for free .

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When you’re done, Zety’s resume builder will score your resume and tell you exactly how to make it better.

Got questions about writing a cover letter sales representatives love? Need more sales representative cover letter examples? Let’s chat down there in the comment area, and thanks for reading!

Christian Eilers, CPRW

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15 Sales Representative Cover Letters That Will Get Hired (NOW)

Are you are looking to write a cover letter for Sales Representative jobs that will impress recruiters and get you noticed by hiring managers? You need one to apply for a job, but you don’t know what to say.

Cover letters are a necessity when applying for a job. They give the potential employer insight into who you are and why you would be a good fit for their company. A cover letter can also help to ease the decision-making process by providing an explanation of your qualifications and why you would be a great fit.

Here are 15 amazing Sales Representative cover letters that are professionally written and will help you stand out and get that job!

sales rep application letter format

Sales Representative Cover Letters

Each cover letter is written with a different focus. Review all of them and pick the ones that apply to your situation. Take inspiration from multiple samples and combine them to craft your unique cover letter.

Sales Representative Sample 1

Dear Hiring Manager,

As a Sales Representative with experience in marketing and sales, I am confident that my skills will contribute to the success of your company. I am passionate about helping people find the best solutions for their needs and am eager to work with your team. My goal is to provide excellent customer service while also identifying new opportunities for growth.

Sales Representative Sample 2

My name is _______________________________________ and I am interested in the Sales Representative position . My qualifications include:

Strong communication skills, including both written and oral. Willingness to travel extensively outside of the office. Ability to work under pressure and meet deadlines. Nimble mind for adapting to constantly changing demands.   Ability to work well in a team environment.

Sales Representative Sample 3

I am applying for the Sales Representative position with the ____ company. I possess a bachelor’s degree in Business Administration with a focus on sales and management. My experience includes working for _____ company as a sales representative, where I create ads, cold call potential clients, and manage my territory to exceed goals. I am looking forward to developing new skills in this position and hope you will consider me for the role.

Sales Representative Sample 4

My name is ____________. I am writing to express my interest in the Sales Representative position you recently posted on ____________. My degree in Business Administration has taught me that relationships are key to success, both personally and professionally. I am eager to become part of a company that values excellence, teamwork, integrity, diversity and professionalism.

I believe my skills as a salesperson would be an excellent fit for your organization’s needs. Specifically, I have eight years of experience generating new business through establishing rapport with potential customers on the phone or on site. Furthermore, I am committed to exceeding expectations by providing outstanding service at every opportunity while maintaining open communications with all stakeholders involved throughout the transaction process

Sales Representative Sample 5

Dear Manager,

I am writing to inquire about your Sales Representative position at ABC Company. I am a hard working and dedicated individual and would like to be considered for this position. My experience includes:      • Achieving an average of $1,000 in monthly revenue on my own

• Maintaining a professional appearance on the job at all times Thank you for your time and consideration.

Sales Representative Sample 6

I am a qualified Sales Representative with experience in the field. I have an intimate understanding of the market and am eager to work with your organization. As a Sales Representative for the past six years, I have handled complex sales contracts worth millions of dollars while managing an aggressive quota. My skills are geared towards developing new relationships while engaging current customers on new opportunities. I am committed to exceeding expectations by meeting deadlines and providing quality service no matter what it takes. Additionally, my interpersonal skills are excellent as evidenced by my ability to foster trust among individuals on both sides of the table. If you want more information about me feel free to contact me at 555-555-5555 or email me at [email protected]

Sales Representative Sample 7

Dear Sir/Madam,

I am writing in response to your advertisement for the Sales Representative position. I am confident that my experience and skills would be an excellent match for this position. I have an extensive background in sales for both technology and business-to-business companies. My customer service is excellent, with many past employers praising me for understanding their needs and providing their clients with quick responses at all times of day. My passion is helping others succeed, which I believe would translate very well into the Sales Representative role at your company. Please consider me for this position so that I can use my skills to contribute to your company’s success. Thank you!

Sales Representative Sample 8

Dear ___________, I am enthusiastic about the opportunity to become your next Sales Representative. I am knowledgeable, assertive, dependable and team oriented. Sincerely, My name is Jane Doe

Sales Representative Sample 9

I am writing to express my interest in the Sales Representative position that was posted on your website. I have 10 years of sales experience and am confident that I can deliver excellent customer service and quality products, which is one of the most important aspects of this role. I would really like the opportunity to interview for this position and discuss how my skills could be a valuable asset to your organization. Thank you for taking the time to read my inquiry and if you wish to learn more about me please feel free to contact me at (the email address).

Sales Representative Sample 10

Dear HR Manager, As a Sales Representative with a proven record of success, I feel I am a great candidate for the open Sales Representative position. My years of experience in customer service and sales have shown that I am excellent at developing relationships with clients and providing them with quality products. This is evidenced by my many loyal customers, who have been shopping from me for over seven years. In addition to understanding what customers want, I also understand how to create effective business partnerships in order to achieve our shared goals. My goal is to be the best Sales Representative possible for you and your company so that we can both succeed – please consider me as your next hire! Having seen the attributes in myself that make me a successful candidate for this

Sales Representative Sample 11

Dear Sir or Madam:  

I am writing to apply for the position of Sales Representative. I am a recent college graduate and have two years of experience as a customer service representative. I am confident that my educational background and professional experience make me an excellent candidate for this position, as my performance reviews mention that “he always goes above and beyond.” My attention to detail, strong work ethic, and enthusiasm for sales would be a great addition to the team.

Thank you for your time, consideration, and attention. I look forward to hearing from you soon.

Sales Representative Sample 12

My name is ________, and I am interested in the Sales Representative position you advertised on Indeed.com. I am very familiar with this market, as my previous employer was a small construction company that specialized in residential housing. My experience includes high-quality customer service, negotiation skills, and excellent organizational skills. I am confident that these skills would make me an excellent candidate for this position. I look forward to hearing from you soon!

Sales Representative Sample 13

Dear Sir or Madam,

I am writing to apply for the Sales Representative position you advertised. I believe my extensive customer service experience will allow me to be an excellent fit for this position. Moreover, I would like to share my recent resume with you so that you can see my qualifications in greater detail. Thank you for your consideration and I hope to hear from you soon.

Sales Representative Sample 14

Sales representative sample 15.

Recruiters and hiring managers receive hundreds of applications for each job opening.

Use the above professionally written Sales Representative cover letter samples to learn how to write a cover letter that will catch their attention and customize it for your specific situation.

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Sales Representative Cover Letter Example

Sales Representative Cover Letter Example

For Sales Representative novices and veterans alike who are pursuing a new job, the value of a well-crafted cover letter cannot be overemphasized. Even if there is no application requirement to submit a cover letter along with your resume, opting not to include one makes no sense for those who are serious about their next career move. 

In fact, you could be doing yourself a disservice by overlooking the resume’s inherent limitations. As Hays global recruiting agency advises job seekers, cover letters can make all the difference in compensating for what resumes tend to lack in the way of personality and context. “So use the cover letter as your opportunity to add depth and dimension to the sort of candidate that you are.”

Yes, your resume is designed to function as a stand-alone document in outlining essential job qualifications and background. But the potential to influence recruiters is greatly diminished without a cover letter, which has a distinctively different but complementary purpose: to introduce yourself in a manner that is at once more directly informal and readily engaging. 

Sales Representatives who have mastered the art and science of positive first impressions can well appreciate that cover letters are like an extended handshake in writing … a throwback to the days when job hunters would walk into an office with no appointment and ask if the employer was hiring before leaving their resume at the front desk.

This guide, incorporating a Sales Representative cover letter example, looks at the following aspects of writing a winning cover letter:

Best format for a Sales Representative cover letter

What’s the difference between a winning sales presentation and an outstanding Sales Representative cover letter? The short answer is a well-chosen format that includes all the necessary components plus the writing style to maximize the effect of each section.

Consistently apply this cover letter format containing these components in the same order:

Cover letter header

Cover letter greeting.

There is no magic formula for cover letter writing, any more than your best sales presentation is cooked up from a secret recipe. But there is a proven, simple cover letter writing approach that starts with keeping it simple and keeping it short: 300 to 400 words, never exceeding a single page and with ample white space for ease of reading.

According to hubspot.com , an effective sales presentation tells a compelling story, highlights your value proposition, aligns with your audience's needs and desires and ends with a strong call-to-action. 

Below is a cover letter example that you can use as basic inspiration for your own application document. Alternatively, you can take the cover letter sample writing if it’s particularly applicable to your own experience (just remember to make it unique, there’s nothing worse than a copy-pasted cover letter).

Dear Ms. Underhill,

With a seasonal product such as garden furniture, you need a sales rep who can go into marketing mode for half a year and sales mode for the other half. Having been a rep for two gardening manufacturers previously, I understand the investment that this requires.

My career began with a sales management degree from Northwestern University and a graduate placement selling hot tubs. It was a perfect introduction to selling a high-value seasonal product and many conferences and events later, I had perfected my sales pitch. In my first two years as a sales rep, I skyrocketed my region’s sales by 80%, attracted 55 more customers and won the national sales prize in my second year.

I have just left a role with your competitor due to a change of company ownership – they brought in their own sales team. This was disappointing, as I took great pleasure in eating away at your market share (the net gain for my previous employer was 6%), but after an acrimonious exit and on finishing my gardening leave, I am keen to stay in garden furniture and feel that my three years of direct experience will prove useful.

My accomplishments there are readily transferable:

I know that we have met before, but as I was a rival rather than a potential hire, I hope that the current circumstances may be a little more interesting. I would love the opportunity of an interview to discuss the market and how I might contribute to your sales team.

Tyler Bellinger

As you can see, this cover letter example bridges the gap between a human connection and a professional track-record. While the cover letter sample writing may not be applicable to your own personal story, you can take the methods used here to enrich your own application letter.

We invite you to browse through these sales-related cover letter examples:

Just as a sales presentation incorporates visually appealing design elements to create a distinctive identity and consistent look, your cover letter header provides another opportunity to stand out and stay readily accessible. An eye-catching advantage can win your cover letter more than a passing glance in the crowd of many others. 

But the header’s importance is practical as well as esthetic. As the place where your name, occupation and contact information appears clearly and prominently, it ensures anyone in the hiring manager’s office, department, or organization can readily identify where your job application came from and how to reach you easily. It’s not unusual for printed copies of a cover letter to go missing on someone’s desk, or even for an electronic file to end up in the wrong online or downloads folder, thus giving the header a useful ID label purpose. 

A matching pair

It’s not unheard of for a cover letter to become separated from the corresponding resume in a busy hiring staff office. So making them a matched pair makes good sense: one or the other is easier to spot and recognize as belonging to you. 

A matching Sales Representative cover letter and resume reinforces you have your act together down to every polished detail. It’s one more way to illustrate your regard for the target audience of a sales presentation —  in this case the recruiter on the receiving end of your job application. You understand not only what the employer needs and wants from a top-flight sales representative, but how to make it easy for the recruiter to literally see right away what you have to offer.

If you are stuck for ideas or time, check out the dozens of cover letter samples and cover letter templates available at resume.io. Click on the most appealing cover letter example, type in your replacement text, and that’s it. Your cover letter design and formatting step is done. It’s just as easy to come up with a matching cover letter and resume pair this way.

Whatever document style you go with this time, you will naturally want to change it up next time. Again, you can’t go wrong with a customizable template from resume.io.

Aim of the cover letter header: Stand out in the crowd of job applicants by attracting the right brand of visual attention. Convey that you are a polished Sales Representative with regard for detail and accessibility in delivering the whole integrated package.

Nothing could be simpler than to properly address a cover letter greeting, except for the kind of slips that can happen by taking that simplicity for granted. We are guessing that won’t happen to you, being a Sales Representative, especially if you start off with “Dear …” 

As you can see from the cover letter sample presented at the start of the article, “Dear ...” is usually the most failsafe and widely accepted business letter salutation. It’s courteous and respectful, without sounding too stuffy, and almost always appropriate. Alternatives such as “Greetings,” “Hello” or “Hi” may be fine in some circumstances but use discretion regarding the company, culture or familiarity with the person being addressed.

What comes next — “Dear < who >”? 

A job applicant’s cover letter should always be addressed to a specific person if the recipient’s name can be determined. However, unless it’s someone you know personally or well enough to address on a first-name basis, the correct form of greeting is “Dear Mr. Black” or “Dear Ms. Blanco.”

Most Sales representatives have likely heard different versions of this customer service advice hundreds of times, as author and speaker Jeff Mowatt puts it: “If you deal with customers, the two most important words are not please or thank you, but are your customer’s first and last names.“ 

The same evidence-based psychological principle — from infancy, our brain is hardwired to respond positively to the sound of our own name — applies to cover letter greetings. The proper business communication form is “Dear Mr. or Ms. Surname.”

If you are unsure or have no idea who your cover letter should be addressed to, make every reasonable effort to find out. First check the job listing to see if any contact information is provided for the hiring manager (or other cover letter recipient). Failing that, check the company’s website and other online sources such as LinkedIn or industry-related sites.

As a last resort, these workarounds are preferable to the generic cover letter examples of  “To Whom It May Concern.” Even if you can’t come up with anyone’s name, a greeting along these lines at least indicates your cover letter is targeting a specific employer and/or position: “Dear Company Name Hiring Manager,” “Dear Department Name Recruitment Officer” or “Dear Job Title Hiring Team.” 

Aim of the cover letter greeting / salutation: Addressing the hiring manager (or other recipient) by name is professionally appropriate while also creating a personal connection with the employer.

Cover letter introduction

Next up is a cover letter introduction designed to resonate right away. When it comes to sales introductions, you’ve learned how to hit the mark every time with a customer-winning first impression. How can your cover letter introduction win the chance to show and tell that to your next employer?  Consider how this cover letter sample intro immediately shows you understand the employer’s needs and priorities:

You probably learned from some top-notch trainers and read all the right books on rapport-triggering sales openers. Maybe you could write a book or two yourself on how to gain sustained attention from customers within minutes of an introductory greeting that is equal parts personable and professional. But you only have a few carefully worded opening lines in a cover letter to catch and hold the hiring manager’s interest for longer than the few seconds spent skimming on average. 

Aim of the cover letter introduction: Grab the recruiter’s attention by focusing your strongest  selling suit on what the job and the employer require.

Cover letter middle part (body)

Just as an effective sales presentation gains traction in the middle section, the cover letter body carries on with highlights of your compelling success story. You’ve got this! That is, as long as keep the focus where it belongs: not on yourself but on your audience. Normally that would be the customer, but here it’s the employer you are trying to convince. What does this employer need and what advantage do you offer over other Sales Representatives whose resumes might appear to measure up just as well?  Check out how our cover letter example quickly emphasized facts and figures to prove the candidate’s record in the cover letter middle paragraph: In my first two years as a sales rep, I skyrocketed my region’s sales by 80%, attracted 55 more customers and won the national sales prize in my second year.

Pull substance from your resume but never in such a way that replicates or rehashes the content. Your cover letter is the place to add meaningful context and interpretation. Obviously, your sales track record holds the center-stage spotlight from various angles. Financial profits and market share growth are easy to quantify in dollar amounts. But flesh in this section of your cover letter with anecdotes for added color and shade. Showcase your special talents and interests. Let your personality shine through — especially your passion for the products or services you believe in wholeheartedly and the people you interact with on all sides of the selling process.

Drawn from interviews with a cross-section of leading business experts, Business News Daily compiled this list of 14 traits that most successful salespeople have in common .

These sales professionals:

Aim of the cover letter body: Illustrate how this employer would benefit from your contributions as a seasoned sales representative with an outstanding track record.

How to close a Sales Rep cover letter (conclusion and sign-off)

Perhaps the tightest parallel between a sales presentation and a Sales Representative cover letter lies in the closing. The purpose in each case is to provide an ending that actually aims to secure, rather than conclude, the relationship. The tone of both is persuasive, confident and upbeat, with the door left open for further interaction and follow-up.

However, that does not mean the fate of your job application should be left up in the air by a cover letter conclusion that is too open-ended. If the hiring manager is still reading at this point, your cover letter has already scored some big wins towards the desired outcome: an interview. So what happens now? How do you want the recruiter to feel, think and respond as you wrap up the closing?

Let’s go back and see how we closed our cover letter sample:

What every cover letter requires in the final paragraph, just like every effective sales pitch, is a call to action. Before signing off, you need to gently but firmly nudge the employer in the direction of inviting you for an interview. And that’s it! You can now sign off with a simple closing salutation like “Sincerely,” above your name.  “Best regards” or even “Best,” are fine also. 

Aim of the cover letter closing: End on an enthusiastic note that implies you anticipate the hiring manager will be in touch soon.

Writing and selling psychology

This guide has drawn comparisons between a winning sales presentation and an effective cover letter. In both instances, the perspective and needs of the target audience  — customer and employer, respectively — should take precedence. 

Listening skills are the key to making that connection, Timothy Tolan, Tolan Group CEO and managing partner, told a Business News Daily interviewer, “Great salespeople sell solutions to problems, and they do that by understanding and listening to the customer."

In the same article, Mark Stevens, CEO of Almost Science , spoke about subtlety as a selling trait: "Great salespeople never look like they are selling anything. They are educating, instilling faith and confidence. They are quietly and invisibly demonstrating why customers should believe in them and, in turn, buy from them." 

Infusing personality into a sales pitch or cover letter can enhance their effectiveness as communication tools.

Renowned personal and professional development leader Brian Tracy contends,“Your personality is more important than your product knowledge and your selling skills. So focus on continuous improvement, and become a well-read professional.”

Psychological insights into storytelling as a selling technique are also interesting and potentially helpful when writing a persuasive cover letter. 

Matt Sunshine at hubspot.com explains: “The power of storytelling stems from our ability to empathize with characters who face familiar challenges, persevere, and overcome. In a salesperson’s case, you’re trying to sell a product or service through that same medium. Storytelling humanizes your pitch and process, and it creates lasting connections with prospective customers.”

Key takeaways

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Sales Cover Letter Examples, Templates and Writing Tips

I had an interview yesterday and the first thing they said on the phone was: “Wow! I love your cover letter.” Patrick I love the variety of templates. Good job guys, keep up the good work! Dylan  My previous cover letter was really weak and I used to spend hours adjusting it in Word. Now, I can introduce any changes within minutes. Absolutely wonderful! George

1. Sales Cover Letter Examples

Example #1: mid-level sales candidate , example #2: entry-level candidate (no experience), 2. how to write a cover letter for sales jobs step by step (template), 1. follow formal formatting rules on a sales cover letter, 2. create a professional cover letter header with contact information, saleswoman / salesman cover letter example template, 3. introduce yourself and describe the sales job to which you’re applying, sales cover letter sample: intro statement, 4. talk up relevant sales skills & marketing abilities.

If it’s not an open position but a company that you’re interested in, reference specific information about the company or the market that would affect that company – for example, ‘With your recent acquisition of (blank)...’ or ‘I saw that your competitor (blank) recently launched a next generation product...’ Tom McGee VP & GM of Sales & Marketing, Lucas Group

Example Cover Letter for Sales Associate: Middle Paragraph

Include specific numbers whenever possible to illustrate what you've accomplished. This include sales numbers, people you've trained, customers you speak with on a daily basis. This will give the hiring manager concrete details on your experience. Amy Nguyen Business Communications Lecturer at California State University, Los Angeles

5. Explain Why You’d Like to Sell on Their Behalf

Sample cover letter sales jobs motivation statement, 6. finish using a powerful cta as a value proposition, sample cover letter for sales jobs: call to action & formal closing, was it interesting here are similar articles.

Is a Cover Letter Necessary in 2023? Do I Need a Cover Letter?

Is a Cover Letter Necessary in 2023? Do I Need a Cover Letter?

33+ Cover Letter Tips and Advice to Stand Out in 2023

33+ Cover Letter Tips and Advice to Stand Out in 2023

Entry-Level Cover Letter Examples & Writing Guide

Entry-Level Cover Letter Examples & Writing Guide

Cover Letters and Resume Samples

Entry Level Sales Rep Cover Letter With No Experience

A sales rep is responsible for selling products and services to potential customers, typically within a particular geographical location. They need to perform numerous functions depending on the type and needs of the business they are working in.

In order to become a successful sales representative, you need to be friendly, polite, and passionate with a positive attitude.

A good cover letter for the Sales Representative position will help you grab the job opportunity, particularly, when you are an entry-level candidate with no prior experience.

Below is a great entry-level cover letter to complement your resume for a sales rep position.

Entry Level Sales Rep Cover Letter No Experience Banner

Sales Rep No Experience Cover Letter Sample

John Doe 3 Jackson Street New Jersey, NJ 05874 (000) 145-7452 [Your Email]

January 6, 2023

Ms. Aliza Smith Hiring Manager ABC Company 2990 Sample Street Atlantic City, NJ 10258

Dear Ms. Smith:

I am excited to apply for the position of Sales Representative at ABC Company, as advertised in the career services office of NJ College. The position appears to exactly match my education, experience, and career interests. I am confident that I can do the job successfully utilizing my energy and capabilities.

Your position requires skills in sales and end-user consulting. With a major in marketing and sales, I got an extensive knowledge of consumer buyer behavior with a variety of sales techniques and applications. My practical experience with Star Pharmaceutical Company as a summer intern has provided me with valuable exposure to identifying the needs and wants of customers.

The following attributes will help me meet and exceed your sales targets:

I’d like to meet with you to talk further about my qualifications and to learn more regarding your needs. I will call you after five days to see if an interview can be arranged. Should you require reaching me in the interim, please call or leave a message.

Thank you for your time and consideration, and I look forward to hearing from you soon.

John Doe (000) 145-7452

Recommended: Entry Level Sales Resume Sample

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A sales person job application form is a document that a firm uses to screen candidates who are applying for a sales job. You can create a template of a sales person job application form that can be used when you are hiring for a sales position in your company. This template can be used as a guide to help applicants to fill out basic information about themselves at the time of application. This document contains information such as name, address, contact information, remote working availability, equipment needs and so on. You can use the template to store all the information you gather during the interview process.

Use Jotform's free Form Builder App to design your forms, meet your company needs and diversify the questions. If you need to store applications on other platforms Jotform has more than 100 third party platform applications such as Google Sheets, Google Drive, Dropbox and Box. Also, you can use Jotform Mobile to collect job applications on the go, without needing a computer. Use our free Sales Person Job Application Form and manage your hiring process easily.

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Hiring for a job opening can be a stressful process, especially in today’s market. Roughly 250 people apply to the average corporate position, so you need to make sure your hiring process is streamlined to narrow the applicant pool quickly and efficiently.

First, you need to create a strong job description that includes the following information:

At the end of the job description, provide a clickable link or button for job candidates to access your company’s job application form and throw their hats in the ring.

Why is a proper job application form crucial?

Without a proper job application form — one that’s well organized and collects necessary information about candidates’ interest, skills, and background — you’ll waste a lot of time.

You’ll be forced to cull through scattered candidate data (work experience, job references, specific skill sets, etc.) and a seemingly endless list of applicants (most of whom are wrong for the position), resulting in a delayed (or ineffectual) hiring process. You’ll lose money too. After all, the longer it takes for you to find the right person, the less work you can take on.

Proper job application forms help keep the hiring process on track. Once job candidates complete and submit the application form, you’ll have immediate access to their information and can begin narrowing down your interview list.

Should you include a background check on your job application form?

The short answer? Yes.

Failed drug tests, internal retail thefts, and lies on resumes are more common than you’d think, so it’s important to do your due diligence and learn about your candidate’s history before getting too far into the hiring process. Background checks help protect your company’s assets and the safety of your existing employees.

That said, not every job requires an in-depth background check (unless you’re hiring for high-level government jobs or the like). Extensive background checks can be costly and time-consuming, so sometimes a simple one can do the trick and provide the information you need.

Typical background checks can cover a potential employee’s criminal record, employment verification (did they really work where they said they did?), and credit, including late payments and liens.

But if you work in healthcare or education, for example, you may want to consider more comprehensive background screenings like Office of Inspector General (OIG) background checks and sex offender registry checks .

Not only can these checks greatly impact your hiring process, but they can also help you avoid penalties and fees. In fact, if your applicant’s name shows up on the OIG background check, and you were unaware — that is, you never conducted this check — you could be found liable in negligent hiring lawsuits .

How to write a job application form

The best job application forms are professional and on brand (e.g., include your company’s logo at the top, company colors, etc.). They should also be convenient to access as well as clear, concise, and organized.

There should be a natural flow to job application forms (starting with the applicant’s name, for example), and there should never be a doubt as to what information you’re asking for or why you’re asking for it. (Pro tip: To prevent any form of discrimination lawsuit , avoid asking questions that would reveal an applicant’s age, race, disability, and religion.)

While job application forms vary from organization to organization and position to position, they often include many of the following fillable form fields.

Contact information

You need to know the applicant’s basic contact information — like name, mailing address, phone number, and email address — so that you can follow up with them regarding the position.

Screenshot of a basic contact information form, including fields for name, birth date, phone number, email address, and address.

Knowing when and where they graduated from high school, college, and/or graduate school can tell you if candidates are a) well qualified for the posted position and b) able to follow instructions.

Say, for instance, your job posting specifies that the position requires an MBA, but the applicant only graduated from high school. You can safely assume that they either didn’t read the description carefully enough or think they have what it takes to do the job effectively regardless.

While confidence is an admirable quality in any job prospect, it may not work in their favor in this case. Bottom line: This one form field can save you both time and stress in the hiring process and help you quickly identify potential fits.

Work history

Though a work history section is less critical for entry-level positions (it may be fairly light or full of less relevant positions), it’s essential for C-suite or managerial roles. Employment history form fields provide valuable insight into candidates’ prior job titles and responsibilities — including when they held them and for how long — so you can get a clearer understanding of whether they’ll be a good fit for your organization.

Professional references

While it’s not necessary to include a field for professional references in your job application forms — especially for entry-level positions — it can be particularly helpful near the end of the hiring process.

If you’ve read and reread some of your candidates’ applications, resumes, and interview notes a million times and are struggling to pick one, contact their listed references. Asking their former colleagues a few questions about their skill set, work ethic, and work experience can ultimately help you make a hiring decision.

Screenshot of a references form including fields for reference names and contact information.

Upload resume

Place an “upload resume” and/or “upload cover letter” button somewhere near the end of the job application form, typically right before the submit button. A resume gives you a firsthand look at a candidate’s organizational, spelling, and grammar skills as well as additional information about their work or education history you may not have captured otherwise.

Submit button

At the very end of the job application form, it’s important to have a large, bold, clickable “submit” or “send application” button. Once the applicant hits that button, they’ll know their application is on its way to you.

Optional inclusions

These three honorable mentions have a place in job application forms but are by no means necessary:

Job skills and training

Though many employers combine “Job skills and training” with “Work history,” this can serve as a standalone section or subsection if you’d like your candidate to note any specialized skills or certifications.

Screenshot of job application form fields including fields to describe skills, training, and certifications.

Availability

Including an availability section in your job application form — especially if you work in the hospitality, retail, or food service industries — can be especially helpful if you have a sizable stack of applications. If you need primarily nights and weekends covered, for example, but an applicant can only work days, they’re probably not worth bringing in for an interview, no matter how impressive their application is.

How were you referred to us?

By learning how a prospective employee came across your job posting (newspaper, Twitter, Facebook, word of mouth, etc.), you can identify which advertising channels you should use more in the future, whether for other job listings or marketing campaigns.

Screenshot of checkbox options of how applicants might find out about a job posting including newspaper ad, Twitter, employee, etc.

Which questions should you ask in an interview?

For most workplaces, though the hiring process begins with job application forms, it doesn’t end with them. Once hiring managers review job application forms and find candidates they’re interested in, the next step is to schedule and conduct interviews.

Like job application forms, interview questions vary by company, position, and even interview phase. What you’ll ask candidates during the first round of interviews will likely differ from a final interview as questions become more niche and your pool of prospects shrinks.

That said, these 10 interview questions are common in most first-round interviews:

By asking the right questions — open-ended ones that go beyond the collected job application and resume data — you can get a better understanding of each candidate’s interest in the job, knowledge about your company, career habits and goals, and industry knowledge and skill set. Interviewing job applicants also helps you determine whether they would fit well in both the role and the overall organization.

What are some examples of job application forms?

Now that you know the ins and outs of job application forms — including why they’re important and what to include in them — let’s check out five starkly different use cases. This way, you can get a better idea of how to organize job application forms for your respective organization and industry to make them most effective.

Cleaning job application form

Not only does this cleaning job application form include many of the sections we referenced earlier — contact information, work history, and availability — it also has a “Your Cleaning Process” section. This section includes a picture of a dirty kitchen and asks the applicant how they would clean the room and which products they would use. It even asks an ethical question — “What would you do if there was a $20 bill laying on a table with no note?” — to help you better understand exactly who you’re hiring.

Babysitter application form

This babysitter application form — which includes four sections entitled “Personal Information,” “Contact Details,” “Education,” and “Work Experiences” — is exactly what you need to find a steady, reliable babysitter in your area.

Web developer/programmer application form

Hiring web programmers, software engineers, or other IT positions is no easy feat, especially if you work in HR or for some type of recruitment agency and aren’t especially tech savvy.

Luckily, this web developer/programmer application form has all the information you need to find the right person for the role, no matter your programming experience. In addition to collecting vital data like candidate contact information, work experience, availability, and salary expectations, this job application form also asks applicants what platforms, operating systems, and programming languages they use; helps you determine their computer skills; and collects a list of their current and recent projects, websites, and apps.

Truck driver application form

Truck drivers are not only responsible for delivering goods on time but also for operating heavy machinery safely. If not, they could endanger other motorists and pedestrians, in addition to being late with deliveries.

To help you learn more about your applicant’s work experience and whether you can rely on them, this truck driver application form includes questions like

This job application form also asks applicants about their license expiration dates (CDL, Hazmat, TWIC, etc.) and CDL endorsements to ensure everything is current.

Teacher application form

Similar to the above-mentioned truck driver application form, a teacher application form should include more in-depth questions regarding work experience and background information (like criminal investigations or abuse charges) to ensure you hire a quality candidate.

Though comprehensive, this form is easy to complete because of its mix of open- and close-ended questions and plenty of space for applicants to provide further details about their work history.

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How to write a sales letter

How to write a sales letter (strategies and examples)

See higher engagement from customers with the perfectly crafted sales letter..

By Donny Kelwig, Contributing Writer

Last updated July 29, 2022

Sales letter

If you think the art of letter writing is dead, think again. Although the length of messages and delivery methods have certainly changed, letters are still an important tool for sales reps.

A sales letter shapes the way customers think and feel about your business. As an introductory tool, a letter is a critical part of sales prospecting and can kick off the sales cycle on a positive note. The more deliberate you are when writing sales letters, the more conversions you’ll get as a result.

In this guide, we’ll discuss the key components of a dynamic sales letter, share a few sales letter examples, and provide useful tips on how to write winning copy.

What is a sales letter?

A sales letter is a form of direct marketing that’s designed to attract potential customers to your product or service. It tells new prospects who you are and how your company can benefit them. It also allows you to establish credibility and create a human connection, which is vital for building a healthy customer base.

What are sales letters used for?

Professional sales letters are used to reach out to sales leads with any information that could persuade them to make a purchase. No matter what sales methodology your team follows, an engaging letter is a smart tool to have in your arsenal.

The important thing to keep in mind is that your words influence how the customer feels about you and your business.

Some typical sales letter topics include:

Whatever the purpose of your message, the important thing to keep in mind is that your words influence how the customer feels about you and your business. That means you must write in a voice that is consistent with your brand, business goals, and ideal customer profile.

What are the key components of a good sales letter?

The best sales letters are succinct and easy to read. Nobody has time to read pages upon pages of text. Your letter needs only five elements:

A personal touch

A personal touch, two fingers reaching to touch

Your customers don’t want to feel like fish in a barrel. Speak to them as if you’re having a one-on-one conversation with them, not as if you’re addressing a whole crowd. Even though many people will read this one letter, you should still write in a way that speaks directly to the individual.

A story, someone reading a book

Statistics and numbers are great, but people are compelled by stories. If you can tell a human-centric story, your readers will be much more likely to latch on and continue reading.

Simple language

Simple language, someone speaking into a microphone

Simplicity is crucial, even if your product or service belongs to a highly specialized industry and your customer base is very knowledgeable. The challenge of selling a complex product is talking about it in a way that people will understand. Keep your letter straightforward, clean, and readable.

Your USP, one finger pointed up

A call to action

A call to action, hand holding a phone

The call to action (CTA) is a directive for what to do next. If your letter does the trick, the reader should want to take action right away. Whether it’s requesting a demo, scheduling a meeting, or visiting an online shop, you need to leave your customer with a clear course of action so they’re not left wondering what to do with the information you just gave them.

sales rep application letter format

The motherlode of sales email templates

We’ve compiled 12 email templates that cover every sales pipeline stage, from prospecting to closing.

The whole point of writing sales letters is for someone to read them, but many never even get opened. With so much content competing for your customers’ attention, you need to figure out how to break through the noise.

A clean sales letter format can help your message stand out. You should also include the following elements:

An attention-grabbing headline

If letters aren’t opened, that means your header didn’t hook the reader’s attention. Learn to craft headlines that inspire curiosity so your target customers will have no choice but to open your letters and learn more.

Here are a few examples of clickable headlines:

All three introduce tantalizing answers to a pain point the reader may not even have been consciously aware of. After all, if someone handed you an envelope labeled, “Secret to a Better Life,” you’d surely open it.

A clean, brand-appropriate design

If your letter is strangely formatted, clunky, or too messy, it doesn’t matter what words you’re using. The reader is going to move on to the next thing without a second glance. A well-styled letter, on the other hand, will entice the customer’s eye and increase the likelihood that they’ll read to the end.

For example, use bullet points to draw the reader’s attention to important information. Even a busy reader who’s skimming content will take in these key points, so make your bulleted list count.

Short, snappy copy

There’s no hard-and-fast rule about how long sales letters should be, but the standard is no more than 300 words. Anything longer than that, and people begin to lose interest, so you’ll want to get your point across in 200 to 250 words.

You may also want to include links to useful resources, or offer tips or free content that’s relevant to your audience’s interests and industry. For instance, offer to share a white paper if the reader signs up for your monthly newsletter.

No matter your hook, ensure your copywriting is clear and succinct.

Names and personal details

Rather than addressing your reader in a generic way, personalize every message with their name, job title, and other pertinent information. When customers notice their names and details in writing, it makes them feel more seen.

Starting your message with “To whom it may concern” or “Dear Reader” sounds stuffy and impersonal. Instead, use your CRM to populate your greeting with the individual’s first name:

Just make sure you’re on-brand. While a more informal tone tends to work better in letters, social media, and conversational marketing , readers shouldn’t feel a disconnect with your company’s messaging on other channels.

Other types of sales letters

Professional sales letters can be tweaked to accomplish various goals, which might correspond to stages of the buyer’s journey or other needs. Here are a few specific kinds of sales letters that have slightly different objectives and components.

Sales introduction letter

This letter kicks off the client-seller relationship . It’s the first correspondence between a sales rep and their potential customer, so it’s a bit more general in its approach. Instead of focusing on particular product features and benefits, introduction letters are broader in their subject matter. In these letters, think about dropping big-picture statistics and stories.

Sales introduction letters are also typically very short, featuring only one to two paragraphs about your product, your company, and how to reach you for further information. Save the details for future correspondences. This letter is all about jumping in, introducing yourself quickly, and then getting out of there.

Sales recommendation letter

The goal of this letter is to communicate a sales representative’s strengths and qualities. You’re not selling a product or service. You’re selling someone’s value as a worker. You still want to add personal touches and tell a story, but keep your sales recommendation letter succinct, just like a regular sales letter.

Mention qualifications and talents, and give examples of how the rep has used their sales skills to overcome difficult situations. Find some specifics about the company you’re addressing so you can further personalize your approach.

Even though writing recommendation letters isn’t a sales activity per se, it’s still an opportunity to establish your brand’s reputation and build connections. That means it’s worth your time to be deliberate and thoughtful in how you speak about your staff to other businesses.

Consulting sales letter

In this sales letter, you are your product. You’re trying to convince companies that you’ll be able to improve their sales strategies and processes. To do this, you’ll need to establish credibility.

The more success stories you can tell, the better. While your USP is still important, clients will likely be more interested in the hard numbers. Don’t hesitate to rattle off the exact figures on how you’ve helped other businesses improve their sales.

Cultivating your voice and tone also matters a great deal in consulting sales letters. This kind of work involves a lot of communication, so establish from the get-go that you’re a master communicator. Craft an approachable but authoritative tone that says, “I’m easy to work with, but I’m going to get the job done no matter what.”

Sales letter examples

Now that you know all the components of a strong sales letter, let’s see how they come together.

Sample sales introduction letter

Introductory letters are just one of many successful sales prospecting techniques . Embrace them—they’re great for breaking the ice with potential customers. In the example below, a sales rep for a digital communication company writes a letter to a prospect whose colleague recently visited its website.

Headline: The secret to better team communication

Greetings, Antonio,

I noticed one of your colleagues took a look at our communication solutions last week.

Did you know more than half of organizations struggle with siloed team communication? It’s a real challenge to connect with your colleagues on a project when you’re using five or six different tools to collaborate. With everyone toggling between apps, it’s easy for information to fall through the cracks.

If you’d like to learn more about streamlining your collaboration tools and adding hours back into your team’s work week, click on my calendar here to set up a quick phone chat.

The letter features an attention-grabbing headline that addresses a prospect’s pain point: lack of communication between teams. It’s followed by a personal salutation and an understanding of where the prospect is in the sales cycle (i.e., their colleague is already browsing for solutions).

What’s also key to the introductory letter is the low-pressure tone. The letter seeks to establish a connection by showing knowledge of and sympathy for the prospect’s pain points.

Sample sales letter

In the sales letter sample below, the sales rep works for a B2B company that sells SaaS automation tools to small businesses. The rep is writing to a prospect who recently visited the site and explored the automated scheduling features.

Headline: The best way to eliminate those endless email chains

Dear Natalie,

The sales reps at Brevit & Wilson recently had a competition to see who among them had the longest scheduling email chain in their inbox. The winner? A junior sales rep who’d only been on the job for seven weeks. The winning email chain?

Twenty-three emails long.

Twenty-three inbox-clogging emails, just to schedule a single meeting.

If that sounds absurd, consider that a study found it takes about eight emails, on average, to schedule a meeting. And with every back-and-forth exchange, leads have more time to drop off and grow cold. Worse, it can build frustration in the relationship.

Since the sales reps’ competition, Brevit & Wilson has ditched the old way of scheduling meetings. All it took was a few hours to install our platform, and now their contacts can schedule meetings with the simple click of a button. No back-and-forth emails, and no double-booking. Plus, with our handy automated notification system, they always have plenty of notice to prepare for important events.

At Easytech Miks, we help businesses like yours eliminate the pesky administrative tasks that drag down operations. And because we care about making sure our software works the way you want it, our services include personalized training modules designed for your staff’s unique learning styles.

Interested in cutting down on waste and decluttering those inboxes? Request a demo today, and get a feel for how roomy your inbox can be.

Note that the example above is geared toward a specific audience and with a specific product in mind. Your tone of voice may vary depending on your industry and customer base. Regardless, your message is critical to nurturing leads through the pipeline to conversion.

Boost your sales letter conversion rates with CRM software

Kick off customer relationships with winning sales letters and clear communication. Once you get the conversation going, take time to listen and ask questions so you truly get to know your buyers. Using a CRM like Zendesk Sell can help you keep track of the key information and insights you gain from those customer conversations.

Zendesk Sell enables users to create personalized sales letters that resonate with customers and inspire higher conversions. With all your customer details in one unified platform, you’ll have everything you need to write clean, tailored messages.

Plus, thanks to the platform’s simple document sharing and collaboration and engagement tools , you can build and share templates with other departments and craft a more consistent voice across all your customer-facing teams.

Sign up for a free trial today and find out how Zendesk Sell can set your team up for success.

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How to Write a Professional Application Letter for a Sales Representative

How to Sell Yourself in a Cover Letter

Proper way to write a cover letter, characteristics of an effective application letter.

A cover letter is an important part of your application package for a position as a sales representative. Use a professional or business format and immediately engage the hiring official with a summary of your most compelling qualifications. Use this professional application letter for a sales representative to sell yourself. Draw in the reader with a glimpse of your personality. The optimum length of an application letter is three paragraphs. Use this letter to convince the hiring official that you are a candidate that deserves further consideration.

Introductory Paragraph

The introductory paragraph of a professional application letter for a sales position should entice the hiring official to want to learn more about you. Identify yourself, mention the specific sales job for which you are applying and explain why you are the best candidate for the job. Be professional and succinct, but with a creative flair.

I saw the ad for the sales representative position at Cherry Home Builders and I knew instantly this was an ideal position for a sales professional like me. My background in sales and construction management is a perfect fit for the duties listed in the job announcement. I admire the success of Cherry Home Builders and feel that I would be an ideal fit for this sales position.

I am excited to submit my letter of application and resume for the sales position at Cherry Home Builders. Hard-working, driven and passionate about sales are three traits that best describe my work style. Working as a sales representative for Cherry Home Builders would be an ideal match with my career interests.

Relevant Skills

Use the second paragraph of the professional application letter for a sales position to convey compelling skills that set you apart from other candidates. Tie these skills to the job description, so there is no mistake that you are the candidate of choice. Make sure these attributes match the information contained in your resume.

My professional sales career has focused primarily on new construction sales. Immediately after college, I became a construction manager, then subsequently moved into new residential construction sales. I have used my knowledge to help hundreds of home buyers find their dream homes. Last year, I had a record-breaking $10 million in new home sales.

My construction management education, coupled with my marketing degree, provide an ideal background for the sales position at Cherry Home Builders. My internship with Brown Realty gave me hands-on experience and an understanding of the intricacies of residential sales. I have a strong work ethic and am eager to be successful as a sales representative.

The final paragraph of your professional application letter for a sales representative should remind the reader about the contents of your application. Also, thank the reader for considering your application and communicate that you will be in further contact.

I strongly believe that my sales background will fulfill the expectations defined in the position description. I look forward to the opportunity to meet with you personally. Thank you for your consideration for this position.

Application Letter Tips of the Trade

It is ideal to address the letter directly to the hiring official. If you don’t have a specific name, call the company and request the information. Remember, this is a professional application letter for a sales representative position. Use your sales skills to sell yourself in this application letter. Use the same paper for the letter that you used for your resume. Be sure to proofread your letter or have someone else proofread it for you.

Dr. Kelly Meier earned her doctorate from Minnesota State Mankato in Educational Leadership. She is the author and co-author of 12 books focusing on customer service, diversity and team building. She serves as a consultant for business, industry and educational organizations. Dr. Meier has written business articles and books for Talico, Inc, Dynateam Consulting, Inc. and Kinect Education Group.

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Sales Representative Cover Letter Examples

While cover letters can seem like a daunting piece of the job application puzzle, they are essential if you’re serious about landing an interview. To help make the writing process easier, take a look at our sales representative cover letter example as well as this list of dos and don’ts.

Sales Representative Advice

Sales representative jobs are in high demand. If you’re interested in a position as a sales representative, the right cover letter can make all the difference. That why we’ve created these cover letter examples. They’re specifically designed for sales representative positions. Choose from multiple template options and designs, and use the cover letter examples below to create your own job-winning cover letter in just minutes.

Cover Letter Tips for Sales Representative

When you are trying to find jobs as a Sales Representative, you need to be prepared to employ the tools of a modern job search. Here are five tips to get you started:

1. Be persistent. Even in regions with good job growth, getting hired can be a process. If you consistently follow up on leads and contribute to your hunt daily, you will find your new job much more quickly.

2. Take initiative in your search. Online tools and professional services can boost your success rate substantially, but you should never passively wait for them to do the work for you. Always push yourself to check more resources.

3. Take advantage of online marketing. Linkedin, Facebook and Twitter are amazing tools. You can use them to search for jobs, but they can also pair your name to professional topics and keywords, making you more noticeable and desirable to prospective employers.

4. Make a general game plan. It is important to have an idea of what markets you want to penetrate and how you want to approach the search. You should never limit yourself to a single avenue of job hunting, but building a search routing around your strengths will help stave off burnout when the hunt goes long.

5. Never stop networking. This is the ultimate key to finding your next job. Talk to everyone you can about the work that impassions you. Let the fire burn, and employers will find you.

Sales Representative Job Seeking Tips

When you are putting so much work into finding employers, you never want to impair your chances with a weak cover letter. A few simple tips can make a night and day difference when you apply for jobs as a Sales Representative.

1. Avoid dense regions of text. Employers see more cover letters than they would like. Big blocks of text feel like a lot of work to read, so busy managers will often skim or skip these sections. If you have a lot of valuable things to say, consider making a succinct bulleted list instead. The presentation change will make a huge difference.

2. Stay modern. A large part of the modern workforce has been in their field for decades. If you fit into this category, avoid listing jobs that you held more than 15 years ago. Notable exceptions are if the job highlights a rare transferrable skill or was just so impressive you can’t possibly leave it.

3. Be specific. A cover letter is full of summaries. Always consider listing exact examples of how you have found success in your past employment or education.

4. Stay on topic. Your hobbies may highlight your passion, but unless they directly apply to the job you are seeking, they have no place in a cover letter.

5. Put your name on your paper. More specifically, make sure that your contact information appears at the top of the cover letter in an easy-to-read format. Phone numbers and email addresses are absolutely necessary.

*As seen in :

sales rep application letter format

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Customer Service Cover Letter

December 22, 2022 | By the Resume Genius Team | Reviewed by Samuel Johns, CPRW

Write a job-winning cover letter for customer service work by downloading any of our customer service cover letter examples and using it as a template when you write your own. We also provide three tips specifically for writing a good CSR cover letter.

An image of a customer service cover letter example

Not satisfied with this design? Find more options in our collection of cover letter templates .

Additional Templates & Samples Like a Customer Service Cover Letter

Cashier cover letter, front desk cover letter, retail sales associate cover letter, store manager cover letter, grocery store cashier cover letter.

Hospitality (Hotel Front Desk) Cover Letter

Flight attendant cover letter, customer service cover letter template (text format).

Be sure to format your cover letter correctly to ensure it’s easy to read and looks professional.

[Today’s Date]

[Hiring Manager’s Name] [Company Name] [Company Address] [Phone Number] [Email Address]

Dear [Ms./Mr./Mx.] [Hiring Manager’s Name],

I’m writing to you regarding [Company Name]’s Customer Service Representative opening. I’ve been working as a Customer Care Specialist at Satellite TV Co. for more than 2 years and have developed impeccable phone manners, and an ability to calm agitated or distressed customers. I’m accustomed to working on multiple projects simultaneously, and I can offer new ideas to help your company grow and surpass all goals and objectives.

My relevant experience includes the following highlights:

My experience at Satellite TV Co. has helped me improve my leadership skills, gain organizational skills, and develop extensive knowledge of how to upsell services and goods to potential clients. I also worked at Scottrade as a Customer Service Intern, providing technical support to 10+ clients daily. Additionally, I earned praise from my managers by memorizing the company’s full list of products and prices.

I’m looking forward to discussing my qualifications with you in more detail soon. I feel confident that I fulfill the requirements for your open Customer Service Representative position. You can contact me at 212-256-1414 or at [email protected] Thank you for your time and consideration.

[Your Name]

How to write your customer service cover letter in 2023

Learning how to put together a cover letter for the specific job(s) you want will help you land more interviews.

To land a good job as a customer service representative in 2023, you’ll need a great cover letter to make your job application stand out to employers. The demand for customer service professionals is projected to decrease by 4% through 2031 as the industry implements AI technology that reduces the need for human workers .

But even though the number of available jobs may decrease, you can still get a customer service gig as long as you know how to write a great cover letter.

Here are three tips to help you write a customer service cover letter that convinces employers you’re the right person for the job:

1. Highlight your customer service skills

As a customer service specialist, you need both hard and soft skills to do the job effectively. Your hard skills are abilities you learned through training, such as customer service chat software. Whereas soft skills are personality traits that help you manage your work and interact with others.

The best customer service representatives use soft skills like patience and empathy to relate to customers, and know how to be persuasive without seeming pushy.

Here are some customer service skills to include in your cover letter to get employers interested in your application:

2. Give examples of your achievements (with hard numbers)

Show employers you have the right customer service skills to excel by giving examples of your accomplishments in your cover letter. And use numbers wherever possible to give employers a clear picture of what you accomplished.

Here are good examples of some customer service achievements in a cover letter backed up with hard numbers:

An example of achievements backed up with hard numbers in a bulleted list from a customer service cover letter example

Even if the job description asks you to write a simple, short cover letter , you should include hard numbers to make your application stand out.

3. Show your passion for customer service

Customer service employers prefer to hire candidates who are passionate about ensuring every customer has an excellent experience. Companies also want to work with people who are genuinely excited about their brand — a fact that’s especially true for customer service specialists who speak directly to clients.

Use your cover letter to show employers that you truly care about your work, and that you’d be a great brand representative. Here are three strategies for conveying passion in your customer service cover letter:

Storytelling

Consider opening your cover letter with a storytelling approach to connect a personal passion to the company or role. Don’t sell yourself too hard, though. Sounding too “salesy” is the easiest way to turn off an employer.

Here’s an example of an over-the-top storytelling opening, followed by a more appropriate rewrite:

ChocoChunk candy bars are all I ever eat. Seriously, I’m on the verge of developing diabetes as a direct result of my love for your products. But I don’t care. I’d rather eat your delicious chocolatey goodness and die happy than cut it from my diet — and that’s why I’d be a perfect ChocoChunk Retail Sales Representative.

Appropriately passionate

Every Christmas and Easter when I was a kid, my parents gave me ChocoChunk candy bars. Your delicious offerings have a nostalgic place in my heart, and they’re still my go-to sweet treat. True appreciation for your products and my customer service experience make me an ideal candidate for your open Retail Sales Representative position.

Research-based

The best cover letters include research about the company. Check your target company’s website and social media accounts, and find a way to connect your talents to the company’s vision and values, like this:

I’ve been keeping up with JaneVision’s recent rebranding, and I believe I’m the perfect candidate to help you on the front lines as a Customer Service Specialist. My current company implemented a similar repositioning strategy in 2020, and I led a special task force responsible for explaining our rebrand to customers.

Be authentic but also use persuasion in your cover letter. Think about how you’d close a sale in person, and use the same techniques to make your cover letter for customer service work. Keep your tone personable, but focus on addressing the company’s needs and offering the best solutions to their problems.

Here’s an example from a persuasive cover letter ending :

Your job ad said you’re looking for an “individual with a passion for helping others understand new social media technology.” Considering the skills and achievements outlined above, I’m confident I’m the perfect match for this particular role. I’m excited to connect with you and discuss my qualifications further in a Zoom interview or in person.

Want even more cover letter & resume examples related to a customer service cover letter?

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10+ Sales Cover Letters – Word, PDF

A sales cover letter, together with a sales resume or curriculum vitae, is one of the initial documents that an applicant submits to his or her prospective employer. A Cover Letter can help an applicant a lot if he or she would like to get a specific work position in the sales industry. With the number of professional job positions available in the field of sales, using an appropriate Cover Letter Template as a guide in creating your professional CV for the position that you are applying for is very important.

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Banking Sales Consultant

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Car Sales Manager

car sales

Sales Cover Letter Sample

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Head Golf Cover Letter

golf cover letter

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Hotel Cover Letter

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Guidelines in Writing a Professional Sales Cover Letter

Sales Associate

sales associate

Part Time Job

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Software Sales

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Technical Sales Representative

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Advertsing Sales Agent

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Kinds of Sales Cover Letters and Where to Use Them

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IMAGES

  1. Sales Associate Cover Letter for Resume

    sales rep application letter format

  2. Sales Representative Job Application Cover Letter Example

    sales rep application letter format

  3. sales rep application letter

    sales rep application letter format

  4. Sample Business Proposal Letter For Sales

    sales rep application letter format

  5. Application Letter For Sales Position

    sales rep application letter format

  6. Job Application Request Letter: Format (with Sample Letters)

    sales rep application letter format

COMMENTS

  1. Sales Representative Cover Letter Examples and Templates

    Dear Hiring Manager, I would like to introduce myself as a candidate for the Sales Representative position at Retail Ocean. As an educated and experienced marketer, I believe I can exceed your expectations and increase sales for Retail Ocean. My tenure at TradeLot proved to be a successful one. From day one I only gave my best.

  2. Sales Representative Cover Letter Examples & Samples for 2023

    A sample cover letter for Sales Representative emphasizing the most important skills in the industry appears below. Dear Mr. Bentz: Perseverance, exceptional communication skills, and a goal-driven work ethic are all essential components to excelling in sales.

  3. Sales Representative Cover Letter Samples

    How to write a sales representative cover letter for an application for employment: 1. Format a Cover Letter for Sales Rep Jobs Perfectly Pick an elegant font for your cover letter, one that matches your sales representative resume. Stick to the popular 11-12pt font size in your body text.

  4. Sales Cover Letter Examples and Templates

    Malik Rabb (123) 456-7891 [email protected] May 1, 2018 Dear Hiring Manager, I'm excited to be applying for the Sales position at TradeLot. It's clear that you're looking for an experienced sales professional who can expand TradeLot's reach in the legal and financial services industries.

  5. 15 Sales Representative Cover Letters That Will Get Hired (NOW)

    Sales Representative Sample 5 Dear Manager, I am writing to inquire about your Sales Representative position at ABC Company. I am a hard working and dedicated individual and would like to be considered for this position. My experience includes: • Achieving an average of $1,000 in monthly revenue on my own

  6. Sales Representative Cover Letter Example

    This cover letter example is specifically designed for Sales Representative positions in 2023. Take advantage of our sample sentences + expert guides to download the perfect cover letter in just minutes. 4.3 Average rating 52 people've already rated it Edit This Cover Letter

  7. Sales Cover Letter Examples, Templates and Writing Tips

    Here's how to format a sales cover letter template: Left-align all the parts of a cover letter, from info at the top to your complimentary close. Use single line spacing in your body text, and leave a 1-inch border around all the edges of your food or pharma sales cover letter.

  8. Sales Cover Letter Example, Template & 3 Writing Tips

    Sales Cover Letter Template (Text Format) Formatting your cover letter well is essential if you want to impress employers with your application. Text Format [Today's Date] [Hiring Manager's Name] [341 Company Address] [Company City, State xxxxx] [ (xxx) xxx-xxxx] [[email protected]] Dear [Mr. /Mrs. /Ms.] [Manager's Name],

  9. Entry Level Sales Rep Cover Letter With No Experience

    2990 Sample Street Atlantic City, NJ 10258 Dear Ms. Smith: I am excited to apply for the position of Sales Representative at ABC Company, as advertised in the career services office of NJ College. The position appears to exactly match my education, experience, and career interests.

  10. Sales Person Job Application Form Template

    Cloned 597. A sales person job application form is a document that a firm uses to screen candidates who are applying for a sales job. You can create a template of a sales person job application form that can be used when you are hiring for a sales position in your company. This template can be used as a guide to help applicants to fill out ...

  11. How to write a sales letter (strategies and examples)

    The important thing to keep in mind is that your words influence how the customer feels about you and your business. Some typical sales letter topics include: Introducing yourself to a lead who's filled out a web form. Offering an existing customer a discount for their loyalty. Announcing a new line of products.

  12. How to Write a Professional Application Letter for a Sales ...

    Use this professional application letter for a sales representative to sell yourself. Draw in the reader with a glimpse of your personality. The optimum length of an application letter...

  13. Sales Representative Job Offer Letter (Sample and Template)

    ABC Sales. 947 Elm Street, Hartford, Connecticut 29504, 908-787-0000. September 1, 2032. John Beltran. 987 Maple Way. Hartford, Connecticut 29504. Dear Mr. Beltran. I am pleased to extend the following employment offer on the behalf of ABC Sales. This job offer is contingent upon receipt of your background check and routine drug screening testing.

  14. How To Write A Cover Letter for a Pharmaceutical Sales Job (With

    Pharmaceutical sales representative cover letter template. You can use this template to write your cover letter: [ Hiring manager's name] [ Hiring manager's title] [ Company name] [ Company address] Dear [ hiring manager's name], My name is [ your name] and I've worked as a pharmaceutical sales representative for [ length of time].

  15. 50 Effective Sales Letter Templates (w/ Examples) ᐅ TemplateLab

    If you have a product that you want to sell, creating a sales letters format will help you do that. When you place your product on the market whether online or in your store, you want your customers to get interested in it. Along with the product, you would include a sales letter template.

  16. Sales Representative Cover Letter Examples

    A cover letter is full of summaries. Always consider listing exact examples of how you have found success in your past employment or education. 4. Stay on topic. Your hobbies may highlight your passion, but unless they directly apply to the job you are seeking, they have no place in a cover letter. 5. Put your name on your paper.

  17. 9 Great Customer Service Cover Letter Examples for 2023

    Customer Service Cover Letter Template (Text Format) Be sure to format your cover letter correctly to ensure it's easy to read and looks professional. Text Format [Today's Date] [Hiring Manager's Name] [Company Name] [Company Address] [Phone Number] [Email Address] Dear [Ms./Mr./Mx.] [Hiring Manager's Name],

  18. Inside Sales Representative Cover Letter

    Here's a great example of a professional and properly formatted inside sales representative cover letter: Zachary Hacking Hiring Manager Hearing Works 64 Orchid Drive New York, NY 10077 Dear Mr. Hacking, I am writing to express my interest in the Inside Sales Representative position with Hearing Works.

  19. Application Letter For Sales Representative Without Experience

    Retail (fashion) entry-level sample job advertisement. Getting your CV and cover letter right is a crucial step in applying for any job. Have a look at our retail (fashion) entry-level job advertisement example written to industry standards that will help you write a winning job application. Health Job Hunting.

  20. Sales Cover Letters

    Free Cover Letter Samples. This post contains various samples of sales cover letter templates that are all downloadable and editable.The templates that you can download from this post are available in both Word and PDF. Select the specific cover letter sample that you would like to use as a reference and edit its content accordingly.